vanderwal.net

Weeknote - 3 September 2022

You are asking, “Where are you? Are you okay? Are you still blogging?”

In TikTok parlance, “Great questions. Let me tell you.” First, this standard TikTok pattern is one I find really interesting. It fills in he politeness / nicety gap that has become common in the last decade or two, where people jump into answering questions. This nod to thanking the person asking encourages questions and puts people at ease who asked a question (speaking up is often not something most people are comfortable with). But, the pattern has been used so much and is just a common / required custom, it starts to come off as forced or canned, much like required legal disclaimers. None-the-less, it is a good practice.

Well this was a long “week” (parts of this were in an end of March weeknote that needed finishing, so now edited and updated). Things on the work front got incredibly busy and hectic. I’m going to treat this “weeknote” as a catch-up of things that have held my attention over the past year.

I’m hoping to get back to posting regular weeknotes and blogging. My other blog Personal Infocloud has been quite for a long time, but been waiting for about 2 years for SquareSpace to fix a defect that impacted styling and showing full posts. I have a lot of older content I’ve long used in presentations and workshops, that I’m working to turn into videos of some of the pieces of them that are clearer for understanding in video / animated form. I’m also back working on the 70 plus set of social / complexity lenses I’ve been working on for around 14 years with that label, but around 20 years all together going back to the Model of Attraction (still a foundation for a lot of thinking and framing).

With my son off to college, I may have a little more time to write and share. I’m also looking at a digital garden model (see the last section) and as of recently Massive Wiki for a collaborative or commons approach of moving the Lenses forward (well outward).

Note Taking

I have been deep into cataloging, reading, and using the heck out of Obsidian since trying it out in June of 2020 and going all in at the end of July 2020 and it is now second nature. But, this built on my 10 or so years of taking markdown notes in a directory, which I had 8 to 10 year of text notes in that same directory (which were bulk renamed to markdown). My approach and use of aliases and front matter have changed how I do things, but more on that in the Productivity section below. Many of my issues in a quick test of Roam proved to save me from that path and set of problems, Notion not being mine and not a standard file format so I can reuse the notes easily has stopped being used, I use DevonThink but its backlinking and attempt at other Obsidian functionality was clumsy in my source archive (and I just pull in my directory that Obsidian sits on top of so search is relevant with resources saved), and with Obsidian now having iOS capability I’m really using it a lot on the go. I have a seriously strong preference for having the notes be separate from a system that wrangles and provides organizing for and around them. Having used nvAlt for nearly 10 years when it broke badly and wouldn’t open, all of the 2,500 or so markdown (and text) notes that sat under the app in a directory (and linked with file metadata tags). Putting Obsidian in the same notes directory and crating that directory as a vault things just continued on, but now with far more functionality.

One irony is my use of Obsidian, and in particular my daily notes (Daily Dump), has me posting and sharing here less. It is ironic as I write in the Daily Dump as if I am writing to others, but the notes are just to myself (for now - this may change if I can sort out how to keep some of the reading, learning, observations, etc. separate from work or formative observations. The Daily Dump was partly intended to capture things that could be shared back out in a weeknote. Things like the Personal Operating System, which I found insanely insightful (read below), things from Sentiers and The Near Future Lab (particularly around Generalists, which I find quite similar to a bumping into a brightline for polymaths, but also bumps up against Jane McConnell’s book The Gig Mindset Advantage (more on these later as well).

With Obsidian having tags (used to aggregate related things, as a hook metaphor I’ve used for 18 years or more) and the backlinks to use as bridges to move to related materials and ideas much in the way any hypertext environment functions. I used VooDoo Pad on my Macs for roughly 15 years, but it not easily working across iPad and phone to easily read, edit, or add to the corpus had it shift out of my main workflow. I also use Drafts for quick input from mobile and sometimes iPad.

Obsidian has been amazing with its pace and quality of development over the last 2 years. The iPad version is pretty solid, but I’m usually in reach of my iPad so I’m not leaning on it all that much at the moment. This past week there were large changes to the insider build for 0.16 (it was reworking some underpinnings to improve many of community built plug-ins, themes, and templates), but it was the first time the updates broke things in my workflow rather badly. Normally updates cause no problems, but only offer benefits and improvements, with occasional bumps that are resolved in 5 to 10 minutes. But, with the bump this week, I still love it for thinking through writing and note capturing and interlinking. There isn’t anything out there that is close to it.

Read

I have been reading a lot, with a good portion coming through me trusty RSS feed reader, NetNewswire, which echoes my vanderwal.net links page.

Newsletters

While I am not a huge fan of newletters (mostly the part that they arrive in email and not RSS, but the ones that also have RSS feeds are the ones I have been sticking to). Many of these arrive on Sunday, but I really wish it were Friday night or early Saturday morning so I have Saturday and Sunday mornings to get through them and follow the links and devour what is there, but Sunday mornings many arrive and I spend the week going through them.

The one that I am a huge fan of from a general purpose is Patrick Tanguay’s own newsletter Sentiers, which I find to be a real gem. I lost track of Patrick for a while after his Alpine review stopped publishing. I would love to see his Sentiers grow to be a bit more as I find it to be such a good offering. I have been reading it regularly for about a year or a bit more and Patrick has been popping up on podcasts I follow (Near Future Lab (now mostly moved to a Discord for and The Informed Life - more on these later).

Jorge Arango’s newsletter, Informa(c)tion, is an information and organization focussed gem that arrives every other Sunday. There are always good pieces and the links are gems.

Others I really enjoy and tend to link to things that open more browser tabs are: The Marganilian by Maria Popova; Curtis McHale’s PKM newsletter; and Monocle Weekend Edition newsletter (there are many times of late were the newsletter is a bit off target, but the balance for me mostly entertainment).

Books

The Gig Mindset Advantage has been a gem, mostly as it is very familiar as it is pretty much my natural (unintended) MO (modus operendi).

The Map of Knowledge, by Violet Moller has become one of my favorite books. It quickly turned into a slow meditative read as it broke some of my prior understanding of the world of knowledge and creation of advanced math, sciences, and philosophy. This refactoring of my understanding was around the realization that most of the “great books” and works that are the foundations are just very tiny slivers of knowledge that made it through an insanely fragile process of keeping paper copies. A book would need to be hand-written to create a copy and that copy on paper would only last 50 to 80 years before it would heavily decay. I knew well that most of what Western Europe used as fodder in the Renaissance for advancement were works from ancient Greece that had been kept alive through the great libraries and education systems in Persia, Near East, Middle East, Arabian regions, North Africa, and Moorish efforts in Spain. The realization that were may not be looking at the best thinking from the “classics”, but just those that made it through time.

While I had a decent understanding of the vast contributions advancing math, sciences, medicine, and philosophy that are the foundations of much of western thinking, I didn’t know much of the who, when, and where. The Map of Knowledge goes into these areas with a very good level of understanding. The book also does a great job laying out the cycle of life for advanced learning and libraries in each of the regions and progressions through time. One of the common cycles that causes the downfall in many regions was gap in the civilization between those with advanced knowledge and learning and those in power, as well as regular poeple. That chasm between the advanced and those not caused a lot of friction, most often leading to the destruction of libraries and institutions. Many of the civilizations never returned to anything close to the advancements. But, the libraries and learning institutions dispersed and found new benefactors and locations to continue moving forward.

Violet Moller has certain given me a good foundation to learn more.

Gillian Tett’s Anthro-Vision was a book, well a chapter in that book, I’ve been waiting for for many years. The chapter on “Financial Crisis” where Tett had been researching financial markets using her background as an anthropologist for a new role at The Financial Times. Tett followed the paths of understanding in the way a good ethnographer / anthropologist does looking to understand the quiet, and seemingly foundational, areas that seem to be out of focus. This area was that of credit swaps in financial loan markets, which were what caused the 2007 housing market collapse and in 2008 at the massive meltdown of the financial markets. The model for building understanding is one that should be common, but sadly isn’t. The remainder of the book is quite good as well.

Productivity

The biggest thing around productivity is my use of Obsidian continues, as mentioned above. In a couple chats recently I have found other have brought up the backlinking / crosslinking as the most valuable feature. For those of us who have been using Macs for a while we find it reminiscent of not only wikis and their power, but in particular VooDoo Pad, which was light weight and everything was easily interlinked and backlinked and search was incredibly good. VooDoo Pad ran locally on your Mac (eventually it also could sync and run on iOS devices, but it needed a special application to run it). The genius bit about Obsidian is it is just markdown notes with an app that acts as an over watcher to connect and index things, but leaves the markdown notes fully usable by any other app or service that can use Markdown.

Having been taking notes in one directory (and its sub-directories) for some 20 years the ability to always get to my notes and use them is highly valuable. I have run through numerous other apps (particularly cloud based) that just die or go away as they are no longer popular or the owners have the wonderfully tragic combination of being ignorant and arrogant. I can pick-up any of my notes in markdown that have backlinks and they also function in Drafts or other programs. The principle of Small Apps Loosely Joined still has resonance and deep value.

Along with Obsidian and the backlinked notes, I have also been keeping a keen eye on Digital Gardening (Maggie Appleton explains this really well and had links to others also diving deeply). At some point I also stumbled upon Software for your second brain - The Stack Overflow Podcast with Alexander Obenauer talking about his quest for creation of a “personal operating system”, which he shares out in his Lab Notes. Much of Alexander’s quest became refocussed on Obsidian as it was doing a lot of what he needed and was trying to frame out so to build it. He has crated extensions to Obsidian to close some of his perceived gaps, but the underlying principle is data portability and a concept incredibly close to the Small Apps Loosely Joined.

Rebuilding My Note Taking and Management System and Model

The past many weeks I have been digging into a better note taking and management method, while also embracing what I have and my core underlying principles. A continual genre in YouTube I watch is around productivity, particularly around personal knowledge management methods and tools. A couple years back I ran into Zettelkasten Method, that comes from Niklas Luhmann, which focuses on his prolific reading and his card catalogue and related note taking system. Then a few months back I heard Jorge Arango’s interview with Beck Tench it drew Zettelkasten back into focus. The interview with Beck focussed on Tinderbox, which I love, but I also want mobile access to my notes from phone and tablet.

Early Exploration

I have been using Notion a little bit, but my only use the last few months is as an interstitial capture for YouTube and some other rich media. [I like Notion and it seems like a modern take on Podio and has a similar downfall of not sorting out an adaptive data structure for interoperability and consistency.] But, the communities that are interested in Notion became obsessed with Roam Research, so I looked at Roam. Roam and Notion are two vastly different approaches, which can complement each other but in to way replace each other. But, each has a similar faults, no API, no standard export for structured information, and fully cloud based. That is too many common failure points wrapped into one product (Notion is working on and API, which is really good). Roam bugged me most because it relies on an outline format but has no clue about OPML exporting, but worse has no good export model. The cloud based, which requires being connected and online is a model I really don’t like as, particularly if their isn’t a local sync nor standard data format model. What I really like about Roam is its block focussed format, that is akin to purple numbers model of small chunks that are addressable and reusable.

In this time of looking what a next generation of quick note taking would look like, but long used tool, NValt failed spectacularly, in that it would not find my directory where my 1,200+ notes were stored, nor could I add new notes. Fortunately all of my notes are in plain markdown text files, so all I was missing was my tagging of the files in NValt (Brett Terpstra who created NValt has been working on a new tool that can replace NValt but has been taking forever to show up and my need became immediate). This is one of the common reasons for owning my own notes and having them locally and not using somebody else’s model and framework. But, also using the [small apps loosely joined] model where many tools pointing at well formatted / structured data / information can function to their best ability and can use their strengths without breaking anything with the information / data.

Seriously Looking at Note Taking and Management Tools

I started looking at about five or six different note taking tools. I was building out a rough attribute model of tools to help see what each offered or didn’t. I am needing to write this up, but it started with watching Mike and Matty’s, Notion vs Roam vs Obsidian vs Remnote - How to best fit note taking app for you and using their criteria as a base, then building on it. Obsidian and Remnote were already on my list, but also included Zettelnote, Zettlr, and a couple that extended Tidlywiki for a Zettelkasten type model. I also included OmniOutliner as that has been (and will be) my core outlining tool that interplays well with OPML and I can back and forth with good mind mapping tools that also output and import OPML data standard. I also included DevonThink Pro as it is my long used (since 2005) note and information storage and smart search tool (it already was indexing my notes directories) that there is no chance I’m going to give up, but also knew it didn’t have the core functionality I was seeking, wiki-style back linking.

I did a quick test or Roam and ruled it out as it broke rules I try not to break, and it broke many of them (biggest one is know now you are going to exit before you enter anything and a lack of any structure nor API made it a giant risk I’ve been burned by too many times, but the developers have a lot of arrogance about their approach that far too often leads to disasters - sometimes the kindest, smartest, and solid planning people end up with disasters that I feel very badly about but arrogance and ignorant I don’t).

Zettlr and Remnote were next. But the setup took a bit more of me managing and building things and I know when I lose focus those may not be best choices for myself (my past self 15 years ago or more would have loved it and done well with it, but those days are not now).

Obsidian Ticks the Right Boxes and Adapts to My Existing Model

Obsidian is where I put some time. I pointed its “Vault” to my notes directory (and sub-directory) where I had my 1,200 markdown notes already (some of them were .txt extensions, which I did bulk extension swap on) and it could read everything perfectly. One of my first tests was adding backlinks to some of my social lenses and social scaling notes, which worked really well by making related elements connected. I started capturing my notes about what I was doing in Obsidian and the ease of not only connecting things with backlinks, but having the ability to set empty node wiki links (many notes with the same link to a note / page that doesn’t exist yet, but have the same link to it) and then being able to use backlink following from that non-existent notes link list of things pointing to it was insanely valuable.

I have quite a few book list and book note pages already and I started linking them and linking authors and making author pages. I also found I was wanting note page templates for simple book pages in a Zettelkasten model, a book notes template, author / creator template, and a few others. I created these from existing structured notes I’ve used for years and put the outlines in TextExpander using a simple input line or two to label all of the headers with author name or other name.

I started typing out my notes and highlights from books I’ve read and annotated over the years and after the first three or so books I was deeply hooked.

The Use Where Obsidian Showed I was Hooked

Where I knew I was sold was this last weekend I went back to one of Matt Webb’s blog posts on Small Groups that is dense and has links out to great resources. I captured my initial notes on Matt’s post, and annotated relating to his sections. But, I also quickly dug through the linked materials and created and filled out structured note pages for those as well. The James Mullholland post on Small Groups was fantastic and it spidered out to more related resources, so I followed those and took notes. All of this was cross-linked and back-linked and fleshed out small group notes that I have been building as part of social scaling I’ve been writing on and presenting (talks and workshops) for years. The small group size they focus on is roughly team size, but not a team. Both of these are cooperative social models, which scale from teams, groups (small to large groups with similar social interaction models, but the dynamics shift quite a bit around 75 people and break fully about 300 to 500 people), community (everybody inside a firewall or inside an walled off construct), and network (inside and outside a firewall - so for business it is customers, contractors, consultants, vendors, etc. where there needs to be a safe model for sharing information with shared goals as different roles with their purpose come together for back and forth exchange) - more can be found in my related write-up 5 Core Insights for Community Platforms Today.

This note taking and contextualizing and cross linking to rip through and gut a series of related and interrelated pieces has been something I’ve long looked for and wanted. Many dog years ago in college I took reading notes on note cards with citations and context. When writing a paper / essay I would assemble the note cards in an order that could tell a story. Then I would build an outline in WordStar and type in the quotes. Then I would write the narrative and wrapper. Obsidian is starting to get at that, but ripping through a resource to pull out highlights, quotes, annotations, and notes is utterly fantastic. It gives me a solid resource to easily pull together ideas and supporting information.

Other Obsidian Capabilities

Obsidian can show two note pages at once so to easily copy book citation information from the structured book note file into the book note page. The multiple notes in panels also works well for copying quotes to quote pages and cross linking.

Using Obsidian and Still Working from Mobile and Tablet

The mobile use essential had been broken for a bit after Dropbox stopped supporting softlinks in Mac and requiring that to be native in Dropbox and doing the softlink from the Mac to Dropbox. I moved the directory to Dropbox, which leaves a copy locally usable should something happen to Dropbox and added a softlink for local backups. I pointed DevonThink to this directory to index and I was back running. Now I can use Drafts to take a quick note from my iOS devices and push it to the notes directory (later go back and fix the file name) and I have good inbound notes and can use backlinks (which I test later). This method also works for share sheet to Drafts from Overcast or YouTube and having the link to the media and the notes all pulled in.

Happiness with notes has been missing for a while, perhaps happiness has returned.

Resources

• Mike and Matty
• Curtis McHale
• Effective Remote Work
• Mariana’s Study Corner

The Sidebar is the New Back Bar

Back in the days when I had time to hangout with friends for drinks, many places had a “back bar” that was more quiet and private.

I haven’t been in the habit of posting here as much as I used to, but I still am putting things into Pinboard and somethings I flag with “linkfodder”, which is my relatively unique tag to pull out favorites. I use the API from Pinboard to pull the linkfodder tagged items into the sidebar here. Occasionally I annotate them and that is brought here as well. This sidebar mini blog feels sort of like the back bar, which is a little more quiet and calm and you can see some things of interest to me (if that is of interest to you) and track them down.

The Writing Ache

It has been a while since I’ve written here, or over at Personal InfoCloud. I have an even larger stack of things in my writing queue and it is getting to the point that I am aching to write.

Shift Happened

I have a few things I really want to and need to get out. One is to take the Shift Happened series I started and made it through 4 of 16 I have outlined and I am finding the shifts myself and others saw and were living and advising through, happened to far more and they are really lost and acting as if these shifts never happened. Still.

Complexity / Social Lenses

The other thing is my Complexity / Social Lenses are now numbering in the 70s and I need to write to frame the core 12 or so I often use as half-day or full-day workshops to help others see through the fog of complexity with social and other complex environments they work and live within. I have been hoping to get these into a book, but the timing either wasn’t right or the environment (publishing company) shifted.

Information Strata

The last of these is around information depth, which I started relabelling Information Strata, that I have been including in client work and as one of the lenses related to social objects / socially mediated objects (depending if it was Jyri Engstrom or Karin Knor Cetina as one’s entry point). Information strata gets back to the core point and realization in the early 2000s that having a discussion with the subject in clear sight drastically improves the depth of the conversation, reduces errors from lack of clarity or misunderstanding, and improve conversational (information sharing) efficiency. Somehow today that basic concept is really lost and people accept the poor communication patterns as a given or don’t think to investigate a better way.

Over the last 10 years or so I started using a point system around the layers inhibiting a person from having a clear view of what is being discussed. This concept of having a clear understanding and isn’t new, it was something I learned as a communication major in many dog years ago as an undergrad. I need to do a decent write-up of this to have something to point to when helping others. I’m also realizing Info Strata leads right back to the “[Come to Me Web]” and related matters where the importance of bringing things related near has prime importance when building a service and system for someone to live and work with.

Now what I need is time and stability at the same time to get these going. Oh, and to get the ever bumped side project moving forward again.

PubPub from MIT Media Lab

I just stumbled into MIT Media Lab’s PubPub service that is an open platform for writing new research journals. It has some nice collaborative features, versioning, embraces markdown at its core, and inline discussions.

Social Circles

One of the pieces I really want to explore is how its social dimensions work. My my take on different things I write and have interest in have different social circles that I want to ping and get feedback from. But, there are subjects and groups / communities that I really would like to participate in as well. This is a more complicated and complex area that really needs work and focus. Google+ tried this but deeply flubbed it as their circles are based on individual’s perspectives and not socially constructed realities (knowing the boundaries of who is involved in a circle and having really solid social interaction design around that is a basic requirement, something nobody at Google seemed to consider nor have basic foundations in social sciences to understand this basic need). For PubPub, getting these constructs right would be really helpful and make it a really powerful service and platform.

Other than PubPub

PubPub is fairly close to what I was hoping Poetica would become and Draft app. I’ve been thinking about this for The Lenses and its subset, Social Lenses writings. Also just being able to write blogs and get knowledgeable sanity checks on them from others before posting. This is something I was trying to do with Draft app and had some success with people who are familiar with markdown (which is most people I interact with), but alerting people or subsets of groups that there is something I would really like early looks at and feedback is where it falls a bit short. It also seems like Nate Kontny is now more focussed on Highrise (light CRM service that he took over and now is CEO) than Draft. Also with the purchase of Poetica and its imminent shuttering, I’m looking at other options.

Some of what I have interest in can be found in Medium, but I’d rather just syndicate there, given their use policy. Medium is a really nice content creation platform, with some okay drafting with feedback capabilities, but I’m looking for a bit more. I also really prefer Markdown approach these days as it keeps things really light and I can edit and work on writing from most any platform I have with me or at my access, even if I’m lacking a network connection (which is something that is really helpful for focus for me actually).

One PubPub Wish

The one thing I wish PubPub had was an open source version where I owned the platform and could run it on a server of my choosing. But, it looks like this is in the plans (a few bugs need to be squashed on their way to this), as the PubPub About page states.

What to do with Podcast Favorites

Another thing I’m wanting to sort is podcasts I like, make that one’s I listen to and like. I have a list of podcasts I regularly listen to tucked into the left column in my links: podasts.

But, there are often podcasts I listen to that I really like and would like to easily share out to others. When I run into podcasts episodes that I hear mentioned I will track them down and most often use Huffduffer to grab it and putting into my listening queue that I most often consume in Overcast in the car driving to get my son or going through my morning routine that includes making breakfast and coffee and consuming them while scanning news and the day’s plans.

Last year I found many of the episodes of Exponent with Ben Thompson and James Allworth that I really liked a lot. While Overcast has a nice share component within it, that functionality takes the person clicking to it to Overcast’s web page for the podcast (or to the exact timestamp in the podcast) and to play it. While I like the idea of this, what I’m really wanting is to primarily link to the actual podcast page (hopefully this is something beyond a Soundcloud page, which I find to be really frustrating for this purpose as well).

Potential Zeef Solution

I do use a “podfodder” tag in Pinboard, which I occasionally push things into. But with this I don’t have it easily exposed elsewhere and people aren’t exactly looking for a podfodder tag they don’t know of (well they may do so now, but now isn’t then). I keep thinking I will do something similar I do to the “linkfodder” tag in Pinboard, which I use on things I read I really like (when I remember to tag them).

With “linkfodder” I pull that tag into Zeef, which is a list making and managing site that structures related content well, as a link widget. The Zeef link widget pulls the last 10 from the “linkfodder” list and makes them available in as a JavaScript component, which I embed in the side of this vanderwal.net blog. I could do the same thing for "podfodder’ (in 2 minutes I added the feed to a private page in Zeef and may make it public), but I’m not sure where the widget will be best placed.

Wishing a Solution Were Just Here

About a year ago Matt Haughey wrote about podcasting needs and more directly Matt Haughey has social subscription list wish. I keep hoping somebody would have built this podcasting social subscription list as a tool. It seems like a perfect thing for Huffduffer as a “rate after listening” feature. This seems to be wide open for somebody to do, it may not have great money attached to it, but it would be a great service that has value.

30 Days Had November

Well the attempt to blog every day in November didn’t get as much wind in its sails as I had hoped it would have. November had 30 days, but I had far fewer posts than 30. I didn’t get a new habit set. But, I am not yet deterred as I am keeping this attempt going.

One of the things I’ve thought about doing is doing a weekly link dump of items I found of interest through out the week. These are some of my favorite week end reads when I curl up with the laptop (or iPad), a cup of coffee and a blanket. I have long been a fan of Om’s weekend delivery of his 5 (or 7) things to read this weekend as they are nearly always high quality, in depth, and decent (meaning on the longer side) length. I’ve also grown to head toward Josh Ginter of “The Newsprint” weekly “The Sunday Edition” link dump of the week. Recently Michael Sippy has been back sharing on the web (just like the days of yore) and his Filtered Week series on Medium is an annotated link list gem.

One of the reasons I have been considering this (and actually tucking links away for posting) is the past few weeks I realized my blog’s link list on the side of this blog that was posted from Delicious is now dead and gone. The link roll that was a staple of Delicious from 2004 or so was nuked with many other helpful features and functionality that kept Delicious as one part of my workflow. I moved most of my social bookmarking to Pinboard a few years back, but I still fed Delicious and then Delicious fed Pinboard. Well, that was the case until the new owners of Delicious (sadly Delicious gets passed around the IT community like a hot potato with each new owner thinking they are going to update it and improve it, yet lack a rat’s clue of the basics nor how to keep (now kept) the workings that underpin many parts of the web running) fumbled things and Pinboard stopped automatically ingesting Delicious. I really missed the change at Pinboard (was heads down on a project when that happened), but now all my social bookmarking is happening there.

The lack of a link sidebar is the push to share things that I find as gems from the week. I could repoint the Delicious javascript to Pinboard, but Pinboard also captures all my starred / favorited items (I don’t use starring in Twitter as a favorite, but more of a hook for things to hold on to and / or come back to) and things favorited in Instagram, and imports from other services. Pinboard, because I use the paid archive service is an endpoint that serves also as a place to do full text search of the items bookmarked there. Until I can sort out a good filter or means of tagging in my workflow, I am keeping the link list off the sidebar. But, in its place I am likely going to do a weekly link list.

Facebook Timeline is Alzheimer’s Prep Course

I swear Facebook timeline is practice for a serious freaking bout of Alzheimer’s. You read something of interest that is cut off, so you click “… more” and read or watch something that makes you feel marginally more human and connected, you click back or close the pop-up and and they have redecorated, painted the walls (the lovely picture a friend took of a sunset or an odd shaped peanut) isn’t there but something sort of just as interesting is, and the dog you though you had (well the video of a puppy) is gone, and the thing your friend shared you wanted to like is also… POOF!

I swear Facebook is created by people who time travel and the time travel booths are sponsored by some sort of Alzheimer’s Anonymous reject group or something and want to inflict their version on the world as if that can be the new normal.

Closing Delicious? Lessons to be Learned

There was a kerfuffle a couple weeks back around Delicious when the social bookmarking service Delicious was marked for end of life by Yahoo, which caused a rather large number I know to go rather nuts. Yahoo, has made the claim that they are not shutting the service down, which only seems like a stall tactic, but perhaps they may actually sell it (many accounts from former Yahoo and Delicious teams have pointed out the difficulties in that, as it was ported to Yahoo’s own services and with their own peculiarities).

Redundancy

Never the less, this brings-up an important point: Redundancy. One lesson I learned many years ago related to the web (heck, related to any thing digital) is it will fail at some point. Cloud based services are not immune and the network connection to those services is often even more problematic. But, one of the tenants of the Personal InfoCloud is it is where you keep your information across trusted services and devices so you have continual and easy access to that information. Part of ensuring that continual access is ensuring redundancy and backing up. Optimally the redundancy or back-up is a usable service that permits ease of continuing use if one resource is not reachable (those sunny days where there's not a cloud to be seen). Performing regular back-ups of your blog posts and other places you post information is valuable. Another option is a central aggregation point (these are long dreamt of and yet to be really implemented well, this is a long brewing interest with many potential resources and conversations).

With regard to Delicious I’ve used redundant services and manually or automatically fed them. I was doing this with Ma.gnol.ia as it was (in part) my redundant social bookmarking service, but I also really liked a lot of its features and functionality (there were great social interaction design elements that were deployed there that were quite brilliant and made the service a real gem). I also used Diigo for a short while, but too many things there drove me crazy and continually broke. A few months back I started using Pinboard, as the private reincarnation of Ma.gnol.ia shut down. I have also used ZooTool, which has more of a visual design community (the community that self-aggregates to a service is an important characteristic to take into account after the viability of the service).

Pinboard has been a real gem as it uses the commonly implemented Delicious API (version 1) as its core API, which means most tools and services built on top of Delicious can be relatively easily ported over with just a change to the URL for source. This was similar for Ma.gnol.ia and other services. But, Pinboard also will continually pull in Delicious postings, so works very well for redundancy sake.

There are some things I quite like about Pinboard (some things I don’t and will get to them) such as the easy integration from Instapaper (anything you star in Instapaper gets sucked into your Pinboard). Pinboard has a rather good mobile web interface (something I loved about Ma.gnol.ia too). Pinboard was started by co-founders of Delicious and so has solid depth of understanding. Pinboard is also a pay service (based on an incremental one time fee and full archive of pages bookmarked (saves a copy of pages), which is great for its longevity as it has some sort of business model (I don’t have faith in the “underpants - something - profit” model) and it works brilliantly for keeping out spammer (another pain point for me with Diigo).

My biggest nit with Pinboard is the space delimited tag terms, which means multi-word tag terms (San Francisco, recent discovery, etc.) are not possible (use of non-alphabetic word delimiters (like underscores, hyphens, and dots) are a really problematic for clarity, easy aggregation with out scripting to disambiguate and assemble relevant related terms, and lack of mainstream user understanding). The lack of easily seeing who is following my shared items, so to find others to potentially follow is something from Delicious I miss.

For now I am still feeding Delicious as my primary source, which is naturally pulled into Pinboard with no extra effort (as it should be with many things), but I'm already looking for a redundancy for Pinboard given the questionable state of Delicious.

The Value of Delicious

Another thing that surfaced with the Delicious end of life (non-official) announcement from Yahoo was the incredible value it has across the web. Not only do people use it and deeply rely on it for storing, contextualizing links/bookmarks with tags and annotations, refinding their own aggregation, and sharing this out easily for others, but use Delicious in a wide variety of different ways. People use Delicious to surface relevant information of interest related to their affinities or work needs, as it is easy to get a feed for not only a person, a tag, but also a person and tag pairing. The immediate responses that sounded serious alarm with news of Delicious demise were those that had built valuable services on top of Delicious. There were many stories about well known publications and services not only programmatically aggregating potentially relevant and tangential information for research in ad hoc and relatively real time, but also sharing out of links for others. Some use Delicious to easily build “related information” resources for their web publications and offerings. One example is emoted by Marshall Kirkpatrick of ReadWriteWeb wonderfully describing their reliance on Delicious

It was clear very quickly that Yahoo is sitting on a real backbone of many things on the web, not the toy product some in Yahoo management seemed to think it was. The value of Delicious to Yahoo seemingly diminished greatly after they themselves were no longer in the search marketplace. Silently confirmed hunches that Delicious was used as fodder to greatly influence search algorithms for highly potential synonyms and related web content that is stored by explicit interest (a much higher value than inferred interest) made Delicious a quite valued property while it ran its own search property.

For ease of finding me (should you wish) on Pinboard I am http://pinboard.in/u:vanderwal

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Good relevant posts from others:

• Why You Should have a Website - Jeremy Keith
• We can save Delicious, but probably not in the way you think
• Delicious in Purgatory :: TechCrunch

Good Night Sweet Six Apart

Odd how news of business transactions hits. Today I saw Six Apart was bought by VideoEgg (yes, Six Apart that makes TypePad and MovableType). This news made me a bit sad and nostalgic.

Movable Type is Old Skool

As the young people used to say (they were still young back then) Movable Type (MT) is OG. MT was far from the first blogging platform, as Blogger and others like Grey Matter (this influenced the blogging platform under this blog a lot). MT was started by the couple Ben and Mena Trott out of their house in the dust of the test boom bursting. It was started as a blogging platform and build to be a well thought through platform for others to use. By 2002 it had been launched user tested and was the first underpinnings of Boxes and Arrows Magazine (as deployed by Jay Allen).

Those were good days and MT was a solid product. MT turned in to Six Apart and offered a hosted platform, TypePad, which my Personal InfoCloud blog is hosted on. The became the first real blogging platform company and it grew into a solid company.

The Show Goes On

The announcements around the purchase state MT and TypePad will continue to be supported. The big change is a new owner, a new company name (SAY Media), and possibly a new direction. I've had a lot of friends work at Six Apart or work with them.

The days of sitting up late talking blogging platforms in the early days at SXSWi and how all of this was more than just something the "broken one's" did. We have seen WordPress surface out of another platform and thrive as have many other personal sharing social platforms that have not only changed the web, but have also largely changed the world for the better. MT and other blogging platforms gave nearly everybody a printing press with a wider reach around the globe than any personal printing press ever had. As well the readers or people with affinity to the ideas shared, or even trying to get a new or different view.

I look forward to my new TypePad overlords and hope they are as inspiring and gracious as the kind, smart, gentle, and caring folks at Six Apart always have been. I also have my own hand rolled blogging platform that sits under vanderwal.net, as well as my vanderwal on Tumblr blog, and all those other social platforms I share things within and on. Be well Six Apart as you move from a blogging platform company with a name on the door, to our collective blogged memories.

Social Design for the Enterprise Workshop in Washington, DC Area

I am finally bringing workshop to my home base, the Washington, DC area. I am putting on a my “Social Design for the Enterprise” half-day workshop on the afternoon of July 17th at Viget Labs (register from this prior link).

Yes, it is a Friday in the Summer in Washington, DC area. This is the filter to sort out who really wants to improve what they offer and how successful they want their products and solutions to be.

Past Attendees have Said...

“A few hours and a few hundred dollar saved us tens of thousands, if not well into six figures dollars of value through improving our understanding” (Global insurance company intranet director)

From an in-house workshop…
“We are only an hour in, can we stop? We need to get many more people here to hear this as we have been on the wrong path as an organization” (National consumer service provider)

“Can you let us know when you give this again as we need our [big consulting firm] here, they need to hear that this is the path and focus we need” (Fortune 100 company senior manager for collaboration platforms)

“In the last 15 minutes what you walked us through helped us understand a problem we have had for 2 years and a provided manner to think about it in a way we can finally move forward and solve it” (CEO social tool product company)

Is the Workshop Only for Designers?

No, the workshop is aimed at a broad audience. The focus of the workshop gets beyond the tools’ features and functionality to provide understanding of the other elements that make a giant difference in adoption, use, and value derived by people using and the system owners.

The workshop is for user experience designers (information architects, interaction designers, social interaction designers, etc.), developers, product managers, buyers, implementers, and those with social tools running already running.

Not Only for Enterprise

This workshop with address problems for designing social tools for much better adoption in the enterprise (in-house use in business, government, & non-profit), but web facing social tools.

The Workshop will Address…

Designing for social comfort requires understanding how people interact in a non-mediated environment and what realities that we know from that understanding must we include in our design and development for use and adoption of our digital social tools if we want optimal adoption and use.

• Tools do not need to be constrained by accepting the 1-9-90 myth.
• Understanding the social build order and how to use that to identify gaps that need design solutions
• Social comfort as a key component
• Matrix of Perception to better understanding who the use types are and how deeply the use the tool so to build to their needs and delivering much greater value for them, which leads to improved use and adoption
• Using the for elements for enterprise social tool success (as well as web facing) to better understand where and how to focus understanding gaps and needs for improvement.
• Ways user experience design can be implemented to increase adoption, use, and value
• How social design needs are different from Web 2.0 and what Web 2.0 could improve with this understanding

More info...

For more information and registration to to Viget Lab's Social Design for the Enterprise page.

I look forward to seeing you there.

Catching Up On Personal InfoCloud Blog Posts

Things here are a little quiet as I have been in writing mode as well as pitching new work. I have been blogging work related items over at Personal InfoCloud, but I am likely only going to be posting summaries of those pieces here from now on, rather than the full posts. I am doing this to concentrate work related posts, particularly on a platform that has commenting available. I am still running my own blogging tool here at vanderwal.net I wrote in 2001 and turned off the comments in 2006 after growing tired of dealing comment spam.

The following are recently posted over at Personal InfoCloud

SharePoint 2007: Gateway Drug to Enterprise Social Tools

SharePoint 2007: Gateway Drug to Enterprise Social Tools focusses on the myriad of discussions I have had with clients of mine, potential clients, and others from organizations sharing their views and frustrations with Microsoft SharePoint as a means to bring solid social software into the workplace. This post has been brewing for about two years and is now finally posted.

Optimizing Tagging UI for People & Search

Optimizing Tagging UI for People and Search focuses on the lessons learned and usability research myself and others have done on the various input interfaces for tagging, particularly tagging with using multi-term tags (tags with more than one word). The popular tools have inhibited adoption of tagging with poor tagging interaction design and poor patterns for humans entering tags that make sense to themselves as humans.

LinkedIn: Social Interaction Design Lessons Learned (not to follow)

I have a two part post on LinkedIn's social interaction design. LinkedIn: Social Interaction Design Lessons Learned (not to follow) - 1 of 2 looks at what LinkedIn has done well in the past and had built on top. Many people have expressed the new social interactions on LinkedIn have decreased the value of the service for them.

The second part, LinkedIn: Social Interaction Design Lessons Learned (not to follow) - 2 of 2 looks at the social interaction that has been added to LinkedIn in the last 18 months or so and what lessons have we as users of the service who pay attention to social interaction design have learned. This piece also list ways forward from what is in place currently.

Tale of Two Tunnels: Web 2.0 and Enterprise 2.0

Yesterday I made a few comments in Twitter that prompted a fair amount of questions and requests for more information. The quips I made were about the differences between Web 2.0 (yes, an ambiguous term) and Enterprise 2.0 (equally ambiguous term both for the definition of enterprise and the 2.0 bit). My comments were in response to Bruce Stewart's comment The whole "Enterprise 2.0" schtick is wearing thin, unless you've been monitoring real results. Otherwise you're just pumping technology.. In part I agree, but I am really seeing things still are really early in the emergence cycle and there is still much need for understanding of the social tools and the need for them, as well as how they fit in. There are many that are selling the tools as technologies with great promise. We have seen the magic pill continually pitched and bought through out the history of business tools. (For those new to the game or only been paying attention for the last 15 years, a huge hint, THERE IS NO MAGIC PILL).

Tale of 2 Tunnels

One comment I made yesterday is, "the difference between Web 2.0 and Enterprise 2.0 is like the difference building a tunnel through rock and tunnel under water".

That this is getting at is Web 2.0 takes work to build to get through the earth, but once built it can suffer from imperfections and still work well. The tunnel can crack and crumble a little, but still get used with diminished capacity. We can look at Facebook, which has a rather poor interface and still gets used. Twitter is another example of a Web 2.0 solution that has its structural deficiencies and outages, but it still used as well as still loved (their Fail Whale is on a t-shirt now and a badge of pride worn by loyal users).

The Enterprise 2.0 tunnel is built under water. This takes more engineering understanding, but it also requires more fault testing and assurances. A crack or crumbling of a tool inside an organization is not seen kindly and raises doubts around the viability of the tool. The shear volume of users inside an organization using these tools is orders of magnitude less than in the open consumer web world, but faults are more deadly.

The other important factor is perceived fear of the environment. Fewer people (by pure numbers - as the percentages are likely the same, more on this later) are fearful of tunnels through land, they may not have full faith in them, but they know that they will likely make it safely on all of their journeys. The tunnels under water have greater fears as one little crack can cause flooding and drowning quickly. Fears of use of social tools inside an organization is often quite similar, there may be many that are not fearful, but if you spend time talking to people in organizations not using tools (it is the majority at this point) they are fearful of open sharing as that could lead to trouble. People are not comfortable with the concept as they are foreign to it as they are lacking the conceptual models to let them think through it.

Enterprise 2.0 is not Web 2.0

Another statement yesterday that garnered a lot of feedback was, "Web 2.0 does not work well in enterprise, but the approaches and understandings of Web 2.0 modified for enterprise work really well." The web is not enterprise or smaller organizations for that matter. The open consumer web has different scale and needs than inside organizations and through their firewalls. A small percentage of people using the web can get an account on a tool have have appear to be wildly successful correctly claiming 70 million or 100 million people are or have used their tool. But, even 100 million people is a small percentage of people using the web. Looking at real usage and needs for those tools the numbers are really smaller. Most darlings of the Web 2.0 phase have fewer than 10 million users, which is about 5% of the open consumer web users in the United States. On the web a start-up is seen as successful with 500,000 users after a year or two and is likely to have the capability to be self sufficient at that level too. Granted there are many players in the same market niches on the web and the overall usage for link sharing and recommending for Digg, Mixx, or Reddit is much higher across the sum of these tools than in just one of these tools (obviously).

These percentages of adoption and use inside organizations can make executives nervous that their money is not reaching as many employees as they wish. The percentages that can be similar to the web's percentages of high single digit adoption rates to the teens is seen as something that really needs more thinking and consideration.

Enterprise 2.0 is more than just tools (see my Enterprise Social Tools: Components for Success for better understanding) as it also includes interface/interaction design for ease of use, sociality, and encouragement of use. The two biggest factors that are needed inside an organization that can receive less attention on the web are the sociality and encouragement of use.

Understanding sociality is incredibly important inside an organization as people are used to working in groups (often vertical in their hierarchy) that have been dictated to them for use. When the walls are broken down and people are self-finding others with similar interests and working horizontally and diagonally connecting and sharing with others and consuming the collective flows of information their comfortable walls of understanding are gone. A presentation in Copenhagen at Reboot on Freely Seeping Through the Walls of the Garden focussed just on this issue. This fear inside the enterprise is real. Much of the fear is driven by lacking conceptual models and understanding the value they will derive from using the tools and services. People need to know who the other people are that they are sharing with and what their motivations are (to some degree) before they have comfort in sharing themselves.

Encouraging use is also central to increased adoption inside organizations. Many organizations initial believe that Web 2.0 tools will take off and have great adoption inside an organization. But, this is not a "build it and they will come" scenario, even for the younger workers who are believed to love these tools and services and will not stay in a company that does not have them. The reality is the tools need selling their use, value derived from them, the conceptual models around what they do, and easing fears. Adoption rates grow far beyond the teen percentages in organizations that take time guiding people about the use of the tools and services. Those organizations that take the opportunity to continually sell the value and use for these tools they have in place get much higher adoption and continued engagement with the tools than those who do nothing and see what happens.

Gaps in Enterprise Tools

The last related statement was around the gaps in current and traditional enterprise tools. At the fantastic Jive Enterprise UI Summit in Aspen a few weeks ago there was a lot of discussion about enterprise tools, their UI, and ease of use for employees by the incredible collection of people at the event. One of the things that was shown was a killer path of use through a wide encompassing enterprise toolset that was well designed and presented by SAP's Dan Rosenberg who has done an incredible job of putting user experience and thinking through the needed workflows and uses of enterprise tools at the forefront of enterprise software planning. Given the excellent design and incredible amount of user experience thought that went into the tools behind the SAP toolset in the scenario (one of the best I have seen - functioning or blue sky demoed) there are still gaps. Part of this is identifying of gaps comes from traditional business thinking around formal processes and the tools ensure process adherence. But, the reality is the tools are quite often inflexible (I am not talking about SAP tools, but traditional enterprise tools in general), the cost of time and effort is beyond the gain for individuals to document and annotate all decisions and steps along the way. The hurdles to capture information and share it are often too large for capturing one to 10 quick sentences of information that can be retained for one's own benefit or shared with other where it is relevant.

There is another gap in business around the collective intelligence that is needed, which can lead to collaboration. Most businesses and their tools focus on collaboration and set groups, but at the same time wonder why they do not know what their company knows and knowledge is not all being captured. First there is a difference between collective and collaborative activities and the tools and design around and for those different activities is more than a nuance of semantics it is a huge barrier to capturing, sharing, and learning from information that leads to knowledge if it is not understood well. Enterprise has gone through its phases of knowledge management tools, from forms for capturing information, forums for sharing, and up to enterprise content management systems (ECM) that encompass document management, content management, knowledge management, and information harvesting. But, the gaps still exist.

These existing gaps are around conversations not being captured (the walls of the halls have no memory (well today they do not)) and increasingly the ubiquitous communication channel in organizations, e-mail, is being worked around. Quick decisions are not being documented as it is not enough for a document or worth completing a form. As the iterative processes of development, design, and solution engineering are happening at quicker and smaller increments the intelligence behind the decisions is not being captured or shared. This is largely because of the tools.

As has always been the case large enterprise systems are worked around through the use of smaller and more nimble solutions that augment the existing tools. Even in Dan's incredible demo I saw gaps for these tools. The quick tools that can fill these gaps are blogs, wikis, social bookmarking, tagging, Twitter type sharing, Veodia type video sharing, instant messaging, etc. There are many avenues to quickly capture information and understanding and share it. These tools get out of the way and allow what is in someone's head to get digitized and later structured by the individual themselves or other people whom have had the information shared with them in a community space. This turns into flows through streams that can be put into many contexts and needs as well as reused as needed.

Another point Dan stated at the Enterprise UI Summit that is dead on, is organizations are moving out of the vertical structures and moving to the horizontal. This is having a profound effect on the next generation of business tools and processes. This is also an area for Enterprise 2.0 tools as they easily open up the horizontal and diagonal prospects and tie into it the capability for easily understanding who these newly found people are in an organization through looking at their profiles, which eases their fears around sharing and unfamiliar environments as well as their related tasks.

[Comments are open and moderated at Tale of Two Tunnels: Web 2.0 and Enterprise 2.0 :: Personal InfoCloud]

Stewart Mader is Now Solo and One to Watch and Hire

There seems to be many people that are joining the ranks of solo service providers around social tools. Fortunately there are some that are insanely great people taking these steps. Stewart Mader is one of these insanely great people now fully out on his own. Stewart Mader's Wiki Adoption Services are the place to start for not only initial stages of thinking through and planning successful wiki projects, but also for working through the different needs and perspectives that come with the 6 month and one year realizations.

Those of you not familiar with Stewart, he wrote the best book on understanding wikis and adoption, Wikipatterns and is my personal favorite speaker on the subject of wikis. Others may have more broadly known names, but can not come close to touching his breadth nor depth of knowledge on the subject. His understandings of wikis and their intersection with other forms and types of social tools is unsurpassed.

I welcome Stewart to the realm of social tool soloists experts. I look forward to one day working on a project with Stewart.

"Building the social web" Full-day Workshop in Copenhagen on June 30th

Through the wonderful cosponsoring of FatDUX I am going to be putting on a full-day workshop Building the Social Web on June 30th in Copenhagen, Denmark (the event is actually in Osterbro). This is the Monday following Reboot, where I will be presenting.

I am excited about the workshop as it will be including much of my work from the past nine months on setting social foundations for successful services, both on the web and inside organizations on the intranet. The workshop will help those who are considering, planning, or already working on social sites to improve the success of the services by providing frameworks that help evaluating and guiding the social interactions on the services.

Space is limited for this workshop to 15 seats and after its announcement yesterday there are only 10 seats left as of this moment.

Enterprise 2.0 Boston - After Noah: What to do After the Flood (of Information)

I am looking forward to being at the Enterprise 2.0 Conference in Boston from June 10 to June 12, 2008. I am going to be presenting on June 10, 2008 at 1pm on After Noah: Making Sense of the Flood (of Information). This presentation looks at what to expect with social bookmarking tools inside an organization as they scale and mature. It also looks at how to manage the growth as well as encourage the growth.

Last year at the same Enterprise 2.0 conference I presented on Bottom-up Tagging (the presentation is found at Slideshare, Bottom-up All the Way Down: How Tags Help Businesses Organize, which has had over 8,800 viewing on Slideshare), which was more of a foundation presentation, but many in the audience were already running social bookmarking services in-house or trying them in some manner. This year my presentation is for those with an understanding of what social bookmarking and folksonomy are and are looking for what to expect and how to manage what is happening or will be coming along. I will be covering how to manage heavy growth as well as how to increase adoption so there is heavy usage to manage.

I look forward to seeing you there. Please say hello, if you get a chance.

Enterprise Social Tools: Components for Success

One of the things I continually run across talking with organizations deploying social tools inside their organization is the difficultly getting all the components to mesh. Nearly everybody is having or had a tough time with getting employees and partners to engage with the services, but everybody is finding out it is much more than just the tools that are needed to consider. The tools provide the foundation, but once service types and features are sorted out, it get much tougher. I get frustrated (as do many organizations whom I talk with lately) that social tools and services that make up enterprise 2.0, or whatever people want to call it, are far from the end of the need for getting it right. There is great value in these tools and the cost of the tools is much less than previous generations of enterprise (large organization) offerings.

Social tools require much more than just the tools for their implementation to be successful. Tool selection is tough as no tool is doing everything well and they all are focussing on niche areas. But, as difficult as the tool selection can be, there are three more elements that make up what the a successful deployment of the tools and can be considered part of the tools.

Four Rings of Enterprise Social Tools

The four elements really have to work together to make for a successful services that people will use and continue to use over time. Yes, I am using a venn diagram for the four rings as it helps point out the overlaps and gaps where the implementations can fall short. The overlaps in the diagram is where the interesting things are happening. A year ago I was running into organizations with self proclaimed success with deployments of social tools (blogs, wikis, social bookmarking, forums, etc.), but as the desire for more than a simple set of blogs (or whichever tool or set of tools was selected) in-house there is a desire for greater use beyond some internal early adopters. This requires paying close attention to the four rings.

Tools

The first ring is rather obvious, it is the tools. The tools come down to functionality and features that are offered, how they are run (OS, rack mount, other software needed, skills needed to keep them running, etc.), how the tools are integrated into the organization (authentication, back-up, etc.), external data services, and the rest of the the usual IT department checklist. The tools get a lot of attention from many analysts and tech evangelists. There is an incredible amount of attention on widgets, feeds, APIs, and elements for user generated contribution. But, the tools do not get you all of the way to a successful implementation. The tools are not a mix and match proposition.

Interface & Ease of Use

One thing that the social software tools from the consumer web have brought is ease of use and simple to understand interfaces. The tools basically get out of the way and bring in more advanced features and functionality as needed. The interface also needs to conform to expectations and understandings inside an organization to handle the flow of interaction. What works for one organization may be difficult for another organization, largely due to the tools and training, and exposure to services outside their organization. Many traditional enterprise tools have been trying to improve the usability and ease of use for their tools over the last 4 to 5 years or so, but those efforts still require massive training and large binders that walk people through the tools. If the people using the tools (not administering the tools need massive amounts of training or large binders for social software the wrong tool has been purchased).

Sociality

Sociality is the area where people manage their sharing of information and their connections to others. Many people make the assumption that social tools focus on everything being shared with everybody, but that is not the reality in organizations. Most organizations have tight boundaries on who can share what with whom, but most of those boundaries get in the way. One of the things I do to help organizations is help them realize what really needs to be private and not shared is often much less than what they regulate. Most people are not really comfortable sharing information with people they do not know, so having comfortable spaces for people to share things is important, but these spaces need to have permeable walls that encourage sharing and opening up when people are sure they are correct with their findings.

Sociality also includes the selective groups people belong to in organizations for project work, research, support, etc. that are normal inside organizations to optimize efficiency. But, where things get really difficult is when groups are working on similar tasks that will benefit from horizontal connections and sharing of information. This horizontal sharing (as well as diagonal sharing) is where the real power of social tools come into play as the vertical channels of traditional organization structures largely serve to make organizations inefficient and lacking intelligence. The real challenge for the tools is the capability to surface the information of relevance from selective groups to other selective groups (or share information more easily out) along the way. Most tools are not to this point yet, largely because customers have not been asking for this (it is a need that comes from use over time) and it can be a difficult problem to solve.

One prime ingredient for social tool use by people is providing a focus on the people using the tools and their needs for managing the information they share and the information from others that flow through the tool. Far too often the tools focus on the value the user generated content has on the system and information, which lacks the focus of why people use the tools over time. People use tools that provide value to them. The personal sociality elements of whom are they following and sharing things with, managing all contributions and activities they personally made in a tool, ease of tracking information they have interest in, and making modifications are all valuable elements for the tools to incorporate. The social tools are not in place just to serve the organization, they must also serve the people using the tools if adoption and long term use important.

Encouraging Use

Encouraging use and engagement with the tools is an area that all organizations find they have a need for at some point and time. Use of these tools and engagement by people in an organization often does not happen easily. Why? Normally, most of the people in the organization do not have a conceptual framework for what the tools do and the value the individuals will derive. The value they people using the tools will derive needs to be brought to the forefront. People also usually need to have it explained that the tools are as simple as they seem. People also need to be reassured that their voice matters and they are encouraged to share what they know (problems, solutions, and observations).

While the egregious actions that happen out on the open web are very rare inside an organization (transparency of who a person is keeps this from happening) there is a need for a community manager and social tool leader. This role highlights how the tools can be used. They are there to help people find value in the tools and provide comfort around understanding how the information is used and how sharing with others is beneficial. Encouraging use takes understanding the tools, interface, sociality, and the organization with its traditions and ways of working.

The Overlaps

The overlaps in the graphic are where things really start to surface with the value and the need for a holistic view. Where two rings over lap the value is easy to see, but where three rings overlap the missing element or element that is deficient is easier to understand its value.

Tools and Interface

Traditional enterprise offerings have focussed on the tools and interface through usability and personalization. But the tools have always been cumbersome and the interfaces are not easy to use. The combination of the tools and interface are the core capabilities that traditionally get considered. The interface is often quite flexible for modification to meet an organizations needs and desires, but the capabilities for the interface need to be there to be flexible. The interface design and interaction needs people who have depth in understanding the broad social and information needs the new tools require, which is going to be different than the consumer web offerings (many of them are not well thought through and do not warrant copying).

Tools and Sociality

Intelligence and business needs are what surface out of the tools capabilities and sociality. Having proper sociality that provides personal tools for managing information flows and sharing with groups as well as everybody as it makes sense to an individual is important. Opening up the sharing as early as possible will help an organization get smarter about itself and within itself. Sociality also include personal use and information management, which far few tools consider. This overlap of tools and sociality is where many tools are needing improvement today.

Interface and Encouraging Use

Good interfaces with easy interaction and general ease of use as well as support for encouraging use are where expanding use of the tools takes place, which in turn improves the return on investment. The ease of use and simple interfaces on combined with guidance that provides conceptual understanding of what these tools do as well as providing understanding that eases fears around using the tools (often people are fearful that what they share will be used against them or their job will go away because they shared what they know, rather than they become more valuable to an organization by sharing as they exhibit expertise). Many people are also unsure of tools that are not overly cumbersome and that get out of the way of putting information in to the tools. This needs explanation and encouragement, which is different than in-depth training sessions.

Sociality and Encouraging Use

The real advantages of social tools come from the combination of getting sociality and encouraging use correct. The sociality component provides the means to interact (or not) as needed. This is provided by the capabilities of the product or products used. This coupled with a person or persons encouraging use that show the value, take away the fears, and provide a common framework for people to think about and use the tools is where social comfort is created. From social comfort people come to rely on the tools and services more as a means to share, connect, and engage with the organization as a whole. The richness of the tools is enabled when these two elements are done well.

The Missing Piece in Overlaps

This section focusses on the graphic and the three-way overlaps (listed by letter: A; B; C; and D). The element missing in the overlap or where that element is deficient is the focus.

Overlap A

This overlap has sociality missing. When the tool, interface, and engagement are solid, but sociality is not done well for an organization there may be strong initial use, but use will often stagnate. This happens because the sharing is not done in a manner that provides comfort or the services are missing a personal management space to hold on to a person's own actions. Tracking one's own actions and the relevant activities of others around the personal actions is essential to engaging socially with the tools, people, and organization. Providing comfortable spaces to work with others is essential. One element of comfort is built from know who the others are whom people are working with, see Elements of Social Software and Selective Sociality and Social Villages (particularly the build order of social software elements) to understand the importance.

Overlap B

This overlap has tools missing, but has sociality, interface, and encouraging use done well. The tools can be deficient as they may not provide needed functionality, features, or may not scale as needed. Often organizations can grow out of a tool as their needs expand or change as people use the tools need more functionality. I have talked with a few organizations that have used tools that provide simple functionality as blogs, wikis, or social bookmarking tools find that as the use of the tools grows the tools do not keep up with the needs. At times the tools have to be heavily modified to provide functionality or additional elements are needed from a different type of tool.

Overlap C

Interface and ease of use is missing, while sociality, tool, and encouraging use are covered well. This is an area where traditional enterprise tools have problems or tools that are built internally often stumble. This scenario often leads to a lot more training or encouraging use. Another downfall is enterprise tools are focussed on having their tools look and interact like consumer social web tools, which often are lacking in solid interaction design and user testing. The use of social tools in-house will often not have broad use of these consumer services so the normal conventions are not understood or are not comfortable. Often the interfaces inside organizations will need to be tested and there many need to be more than one interface and feature set provided for depth of use and match to use perceptions.

Also, what works for one organization, subset of an organization, or reviewer/analyst will not work for others. The understanding of an organization along with user testing and evaluation with a cross section of real people will provide the best understanding of compatibility with interface. Interfaces can also take time to take hold and makes sense. Interfaces that focus on ease of use with more advanced capabilities with in reach, as well as being easily modified for look and interactions that are familiar to an organization can help resolve this.

Overlap D

Encouraging use and providing people to help ease people's engagement is missing in many organizations. This is a task that is often overlooked. The tools, interface, and proper sociality can all be in place, but not having people to help provide a framework to show the value people get from using the tools, easing concerns, giving examples of uses for different roles and needs, and continually showing people success others in an organization have with the social tool offerings is where many organization find they get stuck. The early adopters in an organization may use the tools as will those with some familiarity with the consumer web social services, but that is often a small percentage of an organization.

Summary

All of this is still emergent and early, but these trends and highlights are things I am finding common. The two areas that are toughest to get things right are sociality and encouraging use. Sociality is largely dependent on the tools, finding the limitations in the tools takes a fair amount of testing often to find limitations. Encouraging use is more difficult at the moment as there are relatively few people who understand the tools and the context that organizations bring to the tools, which is quite different from the context of the consumer social web tools. I personally only know of a handful or so of people who really grasp this well enough to be hired. Knowing the "it depends moments" is essential and knowing that use is granular as are the needs of the people in the organization. Often there are more than 10 different use personas if not more that are needed for evaluating tools, interface, sociality, and encouraging use (in some organizations it can be over 20). The tools can be simple, but getting this mix right is not simple, yet.

[Comments are open and moderated at Enterprise Social Tools: Components for Success :: Personal InfoCloud

Getting Info into the Field with Extension

This week I was down in Raleigh, North Carolina to speak at National Extension Technology Conference (NETC) 2008, which is for the people running the web and technology components for what used to be the agricultural extension of state universities, but now includes much more. This was a great conference to connect with people trying to bring education, information, and knowledge services to all communities, including those in rural areas where only have dial-up connectivity to get internet access. The subject matter presented is very familiar to many other conferences I attend and present at, but with a slightly different twist, they focus on ease of use and access to information for everybody and not just the relatively early adopters. The real values of light easy to use interfaces that are clear to understand, well structured, easy to load, and include affordance in the initial design consideration is essential.

I sat in on a few sessions, so to help tie my presentation to the audience, but also listen to interest and problems as they compare to the organizations I normally talk to and work with (mid-size member organizations up to very large global enterprise). I sat in on a MOSS discussion. This discussion about Sharepoint was indiscernible from any other type of organization around getting it to work well, licensing, and really clumsy as well as restrictive sociality. The discussion about the templates for different types of interface (blogs and wikis) were the same as they they do not really do or act like the template names. The group seemed to have less frustration with the wiki template, although admitted it was far less than perfect, it did work to some degree with the blog template was a failure (I normally hear both are less than useful and only resemble the tools in name not use). [This still has me thinking Sharepoint is like the entry drug for social software in organizations, it looks and sounds right and cool, but is lacking the desired kick.]

I also sat down with the project leads and developers of an eXtension wide tool that is really interesting to me. It serves the eXtension community and they are really uncoupling the guts of the web tools to ease greater access to relevant information. This flattening of the structures and new ways of accessing information is already proving beneficial to them, but it also has brought up the potential to improve ease some of the transition for those new to the tools. I was able to provide feedback that should provide a good next step. I am looking forward to see that tool and the feedback in the next three to six months as it has incredible potential to ease information use into the hands that really need it. It will also be a good example for how other organizations can benefit from similar approaches.

Comments are open (with usual moderation) at this post at Getting Info into the Field with Extension :: Personal InfoCloud.

Explaining the Granular Social Network

This post on Granular Social Networks has been years in the making and is a follow-up to one I previously made in January 2005 on Granular Social Networks as a concept I had been presenting and talking about for quite some time at that point. In the past few years it has floated in and out of my presentations, but is quite often mentioned when the problems of much of the current social networking ideology comes up. Most of the social networking tools and services assume we are broadline friends with people we connect to, even when we are just "contacts" or other less than "friend" labels. The interest we have in others (and others in us) is rarely 100 percent and even rarer is that this 100 percent interest and appreciation is equal in both directions (I have yet to run across this in any pairing of people, but I am open to the option that it exists somewhere).

Social Tools Need to Embrace Granularity

What we have is partial likes in others and their interests and offerings. Our social tools have yet to grasp this and the few that do have only taken small steps to get there (I am rather impressed with Jaiku and their granular listening capability for their feed aggregation, which should be the starting point for all feed aggregators). Part of grasping the problem is a lack of quickly understanding the complexity, which leads to deconstructing and getting to two variables: 1) people (their identities online and their personas on various services) and 2) interests. These two elements and their combinations can (hopefully) be seen in the quick annotated video of one of my slides I have been using in presentations and workshops lately.

Showing Granular Social Network

The Granular Social Network begins with one person, lets take the self, and the various interest we have. In the example I am using just five elements of interest (work, music, movies, food, and biking). These are interest we have and share information about that we create or find. This sharing may be on one service or across many services and digital environments. The interests are taken as a whole as they make up our interests (most of us have more interests than five and we have various degrees of interest, but I am leaving that out for the sake of simplicity).

Connections with Others

Our digital social lives contain our interests, but as it is social it contains other people who are our contacts (friends is presumptive and gets in the way of understanding). These contacts have and share some interests in common with us. But, rarely do the share all of the same interest, let alone share the same perspective on these interests.

Mapping Interests with Contacts

But, we see when we map the interests across just six contacts that this lack of fully compatible interests makes things a wee bit more complicated than just a simple broadline friend. Even Facebook and their touted social graph does not come close to grasping this granularity as it is still a clumsy tool for sharing, finding, claiming, and capturing this granularity. If we think about trying a new service that we enjoy around music we can not easily group and capture then try to identify the people we are connected to on that new service from a service like Facebook, but using another service focussed on that interest area it could be a little easier.

When we start mapping our own interest back to the interest that other have quickly see that it is even more complicated. We may not have the same reciprocal interest in the same thing or same perception or context as the people we connect to. I illustrate with the first contact in yellow that we have interest in what they share about work or their interest in work, even though they are not stating or sharing that information publicly or even in selective social means. We may e-mail, chat in IM or talk face to face about work and would like to work with them in some manner. We want to follow what they share and share with them in a closer manner and that is what this visual relationship intends to mean. As we move across the connections we see that the reciprocal relationships are not always consistent. We do not always want to listen to all those who are sharing things, with use or the social collective in a service or even across services.

Focus On One Interest

Taking the complexity and noise out of the visualization the focus is placed on just music. We can easily see that there are four of our six contacts that have interest in music and are sharing their interest out. But, for various reasons we only have interests in what two of the four contacts share out. This relationship is not capturing what interest our contacts have in what we are sharing, it only captures what they share out.

Moving Social Connections Forward

Grasping this as a relatively simple representation of Granular Social Networks allows for us to begin to think about the social tools we are building. They need to start accounting for our granular interests. The Facebook groups as well as listserves and other group lists need to grasp the nature of individuals interests and provide the means to explicitly or implicitly start to understand and use these as filter options over time. When we are discussing portable social networks this understanding has be understood and the move toward embracing this understanding taken forward and enabled in the tools we build. The portable social network as well as social graph begin to have a really good value when the who is tied with what and why of interest. We are not there yet and I have rarely seen or heard these elements mentioned in the discussions.

One area of social tools where I see this value beginning to surface in through tagging for individuals to start to state (personally I see this as a private or closed declaration that only the person tagging see with the option of sharing with the person being tagged, or at least have this capability) the reasons for interest. But, when I look at tools like Last.fm I am not seeing this really taking off and I hear people talking about not fully understanding tagging as as it sometimes narrows the interest too narrowly. It is all an area for exploration and growth in understanding, but digital social tools, for them to have more value for following and filtering the flows in more manageable ways need to more in grasping this more granular understanding of social interaction between people in a digital space.

Social Tools for Mergers and Acquisitions

The announcement yesterday of Delta and Northwest airlines merging triggered a couple thoughts. One of the thoughts was sadness as I love the unusually wonderful customer service I get with Northwest, and loathe the now expected poor and often nasty treatment by Delta staff. Northwest does not have all the perks of in seat entertainment, but I will go with great customer service and bags that once in nearly 50 flights did not arrive with me.

But, there is a second thing. It is something that all mergers and large organization changes trigger...

Social Tools Are Great Aids for Change

Stewart Mader brought this to mind again in his post Onboarding: getting your new employees cleared for takeoff, which focusses on using wikis (he works for Atlassian and has been a strong proponent of wikis for years and has a great book on Wiki Patterns) as a means to share and update the information that is needed for transitions and the joining of two organizations.

I really like his write-up and have been pushing the social tools approach for a few years. The wiki is one means of gathering and sharing information. It is a good match with social bookmarking, which allows organizations that are coming together have their people find and tag things in their own context and perspective. This provides finding common objects that exist, but also sharing and learning what things are called from the different perspectives.

Communication Build Common Ground

Communication is a key cornerstone to any organization working with, merging with, or becoming a part of another. Communication needs common ground and social bookmarking that allows for all context and perspectives to be captured is essential to making this a success.

This is something I have presented on and provided advice in the past and really think and have seen that social tools are essentials in these times of transition. It is really rewarding when I see this working as I have been through organization mergers, going public, and major transitions in the days before these tools existed. I can not imaging thinking of transitioning with out these tools and service today. I have talked to many organizations after the fact that wished they had social bookmarking, blogs, and wikis to find and annotate items, provide the means to get messages out efficiently (e-mail is becoming a poor means of sharing valuable information), and working toward common understanding.

One large pain point in mergers and other transitions is the cultural change that brings new terms, new processes, new workflow, and disruption to patterns of understanding that became natural to the people in the organization. The ability to map what something was called and the way it was done to what it is now called and the new processes and flows is essential to success. This is exactly what the social tools provide. Social bookmarking is great for capturing terms, context, and perspectives and providing the ability to refind these new items using prior understanding with low cognitive costs. Blogs help communicate people's understanding as they are going through the process as well as explain the way forward. Wikis help map these individual elements that have been collectively provided and pull them together in one central understanding (while still pointing out to the various individual contributions to hold on to that context) in a collaborative (working together with one common goal) environment.

Increasing Speed and Lowering Cost of Transition

Another attribute of the social tools is the speed and cost at which the information is shared, identified, and aggregated. In the past the large consulting firms and the slow and expensive models for working were have been the common way forward for these times of change. Seeing social tools along with a few smart and nimble experts on solid deployments and social engagement will see similar results in days and a handful of weeks compared to many weeks and months of expensive change management plodding. The key is the people in the organizations know their concerns and needs, while providing them the tools to map their understanding and finding information and objects empowers the individuals while giving them knowledge and the means to share with others. This also helps the individuals grasp that are essential to the success and speed to the change. Most people resent being pushed and prodded into change and new environments, giving them the tools to understand and guide their own change management is incredibly helpful. This decreases the time for transition (for processes and emotionally) while also keeping the costs lower.

[Comments are open and moderated as always in the post at: Social Tools to Efficiently Build Common Ground :: Personal InfoCloud]

YouTube New Interface and Social Interaction Design Santiy Check

YouTube has released a new design for the site and its individual video pages. This gets shared in Google Operating System :: User Inferface Updates at YouTube and TechCrunch :: YouTube Updates Layout, Now with Tabs and Statistics. While the new design looks nice and clean, it has one design bug that is horribly annoying it has mixed interaction design metaphors for its tabs or buttons.

Broken Interaction Design on Buttons or Tabs

As the image shows the Share, Favorite, Playlists, and Flag buttons or tabs all have similar design treatment, but they do not have the same actions when you click on them. Three of the items (Share, Playlists, and Flag) all act as tabs that open up a larger area below them to provide more options and information. But, the Favorites acts like a button that when clicked it marks the item as a favorite.

This is incredibly poor interaction design as all the items should act in the same manner. If the items do not have the same action properties they really should not look the same and be in the same action space. Favorites should be a check box or a binary interface for on and off. That interaction patter more closely matches the Rate section and seems like it should have been there rather than showing a lack of understanding interaction design basics and confusing people using the site/service.

Social Sites Seem to Share a Lack of Interaction Understanding

This should have been a no brainer observation for a design manager or somebody with a design sanity check. YouTube is far from the the only site/service doing this. Nearly all of the services are not grasping the basics or are broadly applying design patterns to all user scenarios when they really do not fit all scenarios and user types (nearly every service I talk to know exactly the use type a person fits into but never takes this into account in optimization of design patterns that match that use need). Facebook really falls into this hole badly and never seems to grasp they are really making a mess of things the more features and functionality they are bringing into their service without accounting for the design needs in the interface.

My seemingly favorite site to nit pick is LinkedIn which I use a lot and has been a favorite, but their social interaction additions and interactive interfaces really need much better sanity checks and testing before they go into production (even into the beta interface). LinkedIn is really trying to move forward and they are moving in the right direction, but they really need better design thinking with their new features and functionality. Their new design is ready to handle some of the new features, but the features need a lot more refining. The new design shows they have a really good grasp that the interface needs to be a flexible foundation to be used as a framework for including new features, which could benefit from treating them as options for personalization. LinkedIn has pulled back many of the social features and seems to be rethinking them and refining them, but they really need some good sanity checks before rolling them out again.

Social Interaction in Enterprise Tools

The befuddled interaction understanding is not germane to commercial or consumer public social web sites, but it also plagues tools aimed at the enterprise. This is not overly surprising as many of the social enterprise (enterprise 2.0) tools and services are copying the public web tools and services to a large degree. This is a good thing, as it puts the focus on ease of use, which has been horribly missing in business focussed tools for far too long. But, the down side for enterprise focussed tools is they are not for the public web they are for business users, who most often do not have familiarity with the conventions on the public web and they have a large cognitive gap in understanding what the tools do and their value. There is less time for playing and testing in most business people's worklife. This means the tools need to get things right up front with clear understanding of the use needs of the people they are building for in business. This seems to be lacking in many tools as there is much copying of poor design that really needs to be tested thoroughly before launching. Business focussed tools are not hitting the same people as are on the web, which will work through poor design and functionality to see what things do. It is also important to consider that there are a wide variety of types of people using these tools with varying needs and varying interaction understandings (this will be another blog post, actually a series of posts that relate to things I have been including in workshops the last six months and presenting the last couple).

[Comments are available and moderated as usual at: YouTube New Interface and Social Interaction Design Santiy Check :: Personal InfoCloud]

Denning and Yaholkovsky on Real Collaboration

The latest edition of the Communications of the ACM (Volume 51, Issue 4 - April 2008) includes an article on Getting to "we", which starts off by pointing out the misuse and mis-understanding of the term collaboration as well as the over use of the practice of collaboration when it is not proper for the need. The authors Peter Denning and Peter Yaholkovsky break down the tools needed for various knowledge needs into four categories: 1) Information sharing; 2) Coordination; 3) Cooperation; and Collaboration. The authors define collaboration as:

Collaboration generally means working together synergistically. If your work requires support and agreement of others before you can take action, you are collaborating.

The article continues on to point out that collaboration is often not the first choice of tools we should reach for, as gathering information, understanding, and working through options is really needed in order to get to the stages of agreement. Their article digs deeply into the resolving "messy problems" through proper collaboration methods. To note, the wiki - the usual darling of collaboration - is included in their "cooperation" examples and not Collaboration. Most of the tools many businesses consider in collaboration tools are in the lowest level, which is "information sharing". But, workflow managment falls into the coordination bucket.

This is one of the better breakdowns of tool sets I have seen. The groupings make a lot of sense and their framing of collaboration to take care of the messiest problems is rather good, but most of the tools and services that are considered to be collaborations tools do not even come close to that description or to the capabilities required.

[Comments are open at Denning and Yaholkovsky on Real Collaboration :: Personal InfoCloud]

Selective Sociality and Social Villages

The web provides wonderful serendipity on many fronts, but in this case it brought together two ideas I have been thinking about, working around, and writing about quite a bit lately. The ideas intersect at the junction of the pattern of building social bonds with people and comfort of know interactions that selective sociality brings.

The piece that struck me regarding building and identifying a common bond with another person came out of Robert Paterson's "Mystery of Attraction" post (it is a real gem). Robert describes his introduction and phases of getting to know and appreciate Luis Suarez (who I am a huge fan of and deeply appreciate the conversations I have with him). What Robert lays out in his introduction (through a common friend on-line) is a following of each other's posts and digital trail that is shared out with others. This builds an understanding of each others reputation in their own minds and the shared interest. Upon this listening to the other and joint following they built a relationship of friendship and mutual appreciation (it is not always mutual) and they began to converse and realized they had a lot more in common.

What Robert echos is the Elements in Social Software and its build order. This build order is common in human relationships, but quite often social software leaves out steps or expects conversations, groups, and collaboration to happen with out accounting for the human elements needed to get to this stage. Quite often the interest, ideas, and object (all social objects) are the stimulus for social interaction as they are the hooks that connect us. This is what makes the web so valuable as it brings together those who are near in thought and provides a means to connect, share, and listen to each other. I really like Robert's analogy of the web being like university.

Selective Sociality of Villages

The piece that resonated along similar threads to Robert's post is Susan Mernit's "Twitter & Friend Feed: The Pleasure of Permissions". Susan's post brings to light the value of knowing who you are sharing information with and likes the private or permission-based options that both Twitter and FriendFeed offer. This selective sociality as known Local InfoCloud of people and resources that are trusted and known, which we use as resources. In this case it is not only those with whom we listen to and query, but those with whom we share. This knowing who somebody is (to some degree) adds comfort, which is very much like Robert Patterson and Luis Suarez#039; villages where people know each other and there is a lot of transparency. Having pockets where our social armor is down and we can be free to share and participate in our lives with others we know and are familiar to us is valuable.

I am found these two pieces quite comforting as they reflect much of what I see in the physical community around me as well as the work environments I interact with of clients and collaborators. The one social web service I have kept rather private is Twitter and I really want to know who someone is before I will accept them as a connection. This has given me much freedom to share silly (down right stupid - in a humorous way) observations and statements. This is something I hear from other adults around kids playgrounds and practices of having more select social interactions on line in the services and really wanting to connect with people whom they share interests and most often have known (or followed/listened to) for sometime before formally connecting. Most often these people want to connect with the same people on various services they are trying out, based on recommendation (and often are leaving a service as their friends are no longer there or the service does not meet their needs) of people whom they trust. This is the core of the masses who have access and are not early adopters, but have some comfort with the web and computers and likely make up 80 to 90 percent of web users.

[Comments are open (with moderation as always) on this post at Selective Sociality and Social Villages :: Personal InfoCloud]

Getting to the National Press Club's AFFIRM Event

Yesterday evening I had the wonderful fortune to speak on a panel for AFFIRM Web 2.0 event, which was held at the National Press Club. I really enjoyed the panel as the moderator (Dan Mintz CIO of the U.S. Department of Transportation) and other panelists (Chris Rasmussen: Social Software and Knowledge Manager and Trainer, National Geospatial - Intelligence Agency; and Geoffrey Fowler: Editor in Chief, CIA Wire) were all fantastic. The sold out audience was deeply engaged and asked really good questions.

Impediments to Getting to the Event

While I deeply enjoyed the event and conversation that followed, getting to the event was a completely different story. I felt like I was in a misinterpretation of the joke "how do you get to Carnegie Hall? Practice" with battling Washington, DC's often horrible transportation/traffic woven into the punch line. The event was to start at 5:30pm, it was raining and during rush hour. The drive from the office to the National Press Club normally takes 35 minutes with some traffic. I thought about taking the Metro, but the last couple of times I have used Metro I have been stuck with horrible delays and outages. I opted to leave an hour early, which I figured would work well. This was not enough it seems.

Technology Did Not Save Me

I made it to about 7 blocks from the National Press Club is great time then all went wrong. It started sleeting and in typical Washington, DC form the rules of the road were thrown out the window and chaos was deeply embraced. I was listening to XM Radio's DC traffic and weather channel in the car, which did not mention anything about downtown Washington, DC traffic had come to a complete halt. I flipped to regular WTOP on regular radio to sort out why I had not moved an inch in 20 minutes (having 10 minutes left to get to the event on time). Neither of these options were working so I tried to Twitter to get feedback and let others know I was running late (I was not actually connected to the people at the event - silly me), but SMS was not going out. I tried calling others at the event, but mobile signal was saturated and when I got through I got no answer and voice mail was full. I had been using the ever wonderful Google Maps and expanded my view to look at the freeway traffic congestion and all of the DC region was red (stopped in its tracks). I was able to get to Mobile Twitter to read and send messages, but it did not help traffic.

Finally, I was able to travel 4 blocks to get to New York Avenue after traveling 1 block per 30 minutes and turn and find a parking lot that was going to be open past 7pm (Washington, DC thinks people only work and go home). I walked the last remaining 2.5 blocks to arrive at 6:35pm, a wee bit late and a wee bit damp (even with an large golf umbrella). Thankfully, they waited and I was whisked to the head table and the event started.

Understanding Collective and Collaborative

I have finally blogged about the different between the two terms of collaborative and collective, which has been something bugging me for some time. Comments there are open, but are moderated (as they always have been). Those who have been to any of my workshops in the past year or so will see familiar information. Hopefully, the post will help those discussing and crafting social tools for the general web (or mobile) or large organizations will read and work to grasp the difference. I have had plenty of academics, researchers, and service developers push me to make this public for far too long so to start getting the misunderstanding around the two terms corrected.

Data Sharing Summit Announced

The Bay Area the week of May 12 has a couple great events that many who read this blog should be attending. I will be in Las Vegas (putting on a Enterprise 2.0 Jumpstart workshop with Jevon MacDonald) for part of the week, but should be in the Bay Area for the remainder of the time (at least that is the plan at the moment).

Data Sharing Summit

Following on the success and interest from the event last year is the Data Sharing Summit held April 15th at the Computer History Museum in Mountain View. Data sharing is getting to be the next hot spot that social web services and enterprise tool makers really much deal with as people are not satisfied living in their single walled gardens that inhibit their ability to share, find, hold on to, and refind information, media, and knowledge that is of interest or needed by them. Understanding the limits of the partitioned spaces and embracing more open (particularly securely open) uses of the contributions made by the tools and services participants is vitally important as the participants and system owners are realizing there is rich value to be gained from a much better understanding of these interactions with participants and other services.

We are living in a digital sharing realm that was dreamed up by designers and developers scratching their own itch and in doing so the tools are self contained and not living in a social ecosystem that is based on intelligent interactions. This will likely be the focus of the discussion as people on all sides are working to vastly improve the value of their services and tools and the value that people get from using them with other tools. This is not an event to sell products, but an event for smart people to discuss where things are, where they are going (or went when we were not looking), how to progress with opening up in a manner that all the parties gain value (understanding what and where the value resides is critical), and how we can all move forward.

I will see you there, right?

Remote Presentation and Perception Matrix for Social Tools

This post is also found at: Remote Presentation and Perceptions Matrix for Social Tools :: Personal InfoCloud with moderated comments turned on.]

Today I did something I had never done before (actually a few things) I sat in my office in my home and gave a live web video presentation to a conference elsewhere on the globe. I presented my nearly all new presentation, Keeping Up With Social Tagging to the Expert Workshop in: Social Tagging and Knowledge Organization - Perspectives and Potential that was put on by the Knowledge Media Research Center in Tübingen, Germany.

Remote Presentation Feelings

While the remote video presentation is normal for many people inside their large organizations and I have presented at meetings and conferences where my presentation was provided to other location on live video feed (my recent Ann Arbor trip to present at STIET was HD broadcast to Wayne State in Detroit), this home office to conference presentation was new to me. The presentation and video link used Adobe Connect, which allowed me to see whom I was talking to, manage my slides, text chat, and see myself. This worked quite well, much better than I expected. I did have my full slide presentation in lightroom view set up in Keynote on my external monitor on the side and used Awaken on the side monitor as well to help with timing.

The ability to get feedback and watch the attendees body language and non-verbal responses was insanely helpful. I have given webinars and done phone presentations where I had not visual cues to the audience responses, which I find to be a horrible way to present (I often will expand on subjects or shorten explanations based on non-verbal feedback from the audience). Adobe Connect allowed this non-verbal feedback to be streamed back to me, which completely allows me to adjust the presentation as I normally do.

One thing that was a wee bit difficult was having to change focus (I suppose that comes with use and experience), but I would watch audience feedback while presenting, peek to the side to see where I was with time and slides (to work in the transitions), but would then try to look at the camera to "connect". Watching myself on the video feedback the moments I would try to connect through the camera I would open my eyes wide as if trying to see through my iSight and boy does that come across looking strange on a close range camera. I also (unknown to myself until recently watching a video of another presentation I had done) use a similar facial expression to add emphasis, I am realizing with a camera as close as it is for web presentation also really looks odd. I am sort of used to listening to myself (normally to write out new analogies I use or responses to questions), but watching myself in playback from that close of a range is really uncomfortable.

One thing I really missed in doing this web video presentation was extended interaction with the attendees. I rather enjoy conferences, particularly ones with this focussed a gathering as it makes for great socializing with people passionate about the same subjects I am passionate about. I like comparing note, perceptions, and widely differing views. It helps me grow my knowledge and understandings as well as helps change my perceptions. Live face-to-face conversation and sharing of interests is an incredibly value part of learning, experiencing, and shaping views and it is something I greatly enjoy attending conferences in person. I am not a fan of arriving at a conference just prior to a presentation, giving the presentation, and then leaving. The personal social interaction is valuable. The video presentation does not provide that and I really missed it, particularly with the people who are so closely tied to my deep interest areas as this workshop was focused.

New Content in Presentation

This presentation included a lot of new content, ideas, and concepts that I have not really presented or written about in as open of a forum. I have received really strong positive feedback from the Faces of Perception, Depth of Perception, and Perception Matrix when I have talked about it with people and companies. I have included this content in the book on social bookmarking and folksonomy I am writing for O&Reilly and pieces have been in public and private workshops I have given, but it was long past time to let the ideas out into the open.

The components of perception came about through reading formal analysis and research from others as well as not having a good models myself to lean on to explain a lot of what I find from social computing service providers (web tools in the Web 2.0 genre as well as inside the firewall Enterprise 2.0 tools) as tool makers or service owners. The understandings that are brought to the table on a lot of research and analysis is far too thin and far too often badly confuses the roles and faces of the tool that are being reviewed or analyzed. In my working with tool makers and organizations implementing social tools the analysis and research is less than helpful and often makes building products that meet the user needs and desires really difficult. I am not saying that this conceptual model fixes it, but from those who have considered what it shows almost all have had realizations they have had a less than perfect grasp and have lacked the granularity they have needed to build, analyze, or research these social tools.

I am hoping to write these perspectives up in more depth at some point in the not too distant future, but the video and slides start getting the ideas out there. As I have been walking people through how to use the tools I have been realizing the content needed to best us the model and matrix may take more than a day of a workshop of even a few days to get the most complete value from it. These tools have helped me drastically increase my value in consulting and training in the very short time I have used them. Some are finding that their copying of features and functionality in other social services has not helped them really understand what is best for their user needs and are less than optimal for the type of service they are offering or believe they are offering.

Challenges as Opportunities for Social Networks and Services

Jeremiah Owyang posts "The Many Challenges of Social Network Sites" that lays out many of the complaints that have risen around social networking sites (and other social computing services). He has a good list of complaints, which all sounded incredibly familiar from the glory days of 1990 to 1992 for IT in the enterprise (tongue firmly planted in cheek). We have been through these similar cycles before, but things are much more connected now, but things also have changed very little (other than many of the faces). His question really needs addressing when dealing with Enterprise 2.0 efforts as these are the things I hear initially when talking with organizations too. Jeremiah asked for responses and the following is what I posted...

Response to Challenges of Social Network/Services

The past year or two, largely with Facebook growing the social networks and social computing tools have grown into the edges of mainstream. Nearly every argument made against these tools and services was laid down against e-mail, rich UI desktops (people spent hours changing the colors and arranging the interfaces), and IM years ago.

Where these tools are "seemingly" not working is mostly attributed to a severe lack of defining the value derived from using the tools. These news tools and services, even more so those of us working around them, need to communicate how to use the tools effectively and efficiently (efficiently is difficult as the many of the tools are difficult to use or the task flows are not as simple as they should be). The conceptual models & frameworks for those of us analyzing the tools have been really poor and missing giant perspectives and frameworks.

One of the biggest problems with many of these tools and services is they have yet to move out of early product mode. The tools and services are working on maturity getting features in the tools that people need and want, working on scaling, and iterating based on early adopters (the first two or three waves of people), which is not necessarily how those who follow will use the tools or need the tools to work.

Simplicity and limited options on top of tools that work easily and provide good derived value for the worklife and . As the tools that were disrupters to work culture in the past learned the focus needs to be on what is getting done and let people do it. Friending people, adding applications, tweaking the interface, etc. are not things that lead to easy monetization. Tools that help people really be social, interact, and get more value in their life (fun, entertainment, connecting with people near in thought, filtering information from the massive flow, and using the information and social connections in context where people need it) from the tools is there things must head. We are building the platforms for this, but we need to also focus on how to improve use of these platforms and have strong vision of what this is and how to get there.

[This is also posted at Challenges as Oppotunities for Social Networks and Services :: Personal InfoCloud with moderated comments turned on.]

Getting More Value In Enterprise with Social Bookmarking

The last few weeks I have been running across a few companies postponing or canceling their social computing or Enterprise 2.0 efforts. The reasons vary from the usual budget shifts and staff changes (prior projects were not delivered on time), and leadership roles need filling. But two firms had new concerns of layoffs or budget cuts.

To both firms I pointed out now was the exact time they really needed to focus on some Enterprise 2.0 efforts, particularly social bookmarking as well as wikis and blogs. These solutions help gather information, find value across the organization, capture knowledge, build cohesiveness for members of the organization in time where there there is uncertainty. One of the biggest reasons that these tools make sense is their cost to deploy and receive solid value. As Josh Bernoff  (and others in from Forrester) points out in the Strategies For Interactive Marketing In A Recession free report from Forrester, the cost to deploy is in the $50,000 to $300,000 range (usually more expensive for large and more complex deployments).

Social Bookmarking has Great Value in the Enterprise

Every organization needs to know itself better then they currently do. The employees and members of the organization are all trying to do their job better and smarter. The need to connect people inside an organization with others with similar interest, contexts, and perceptions is really needed. I am a huge fan of social bookmarking tools to help along these lines as it helps people hold on to information they have need, want, or have interest in (particularly with future uses) and put things in their own context and perception. Once people understand the value they derive from using the tools to hold on to information out of their vast flow and streams of information and data that run before them each day they quickly "get it". As people also share these bookmarks in the organization with their tags and annotations, they also realize quickly they are becoming a valuable conduit to helping others find information and they grasp the value they will derive from being a resource that adds value in the organization. Other people derive value from information in the organization and outside it being augmented with individual perspectives and context. When this is pair with search, as Connectbeam does with their social search that pairs with existing FAST, Google Search Appliance, and others in-house search engines, the value the whole organization receives is far beyond the cost and minimal effort people are putting into the tools to get smarter, by more easily holding on and sharing what they know.

Nearly every attendee to the workshops I have put on around this subject quickly realizes they undervalued the impact and capability of social bookmarking (as well as other social computing tools) in the enterprise. The also provides a strong foundation for better understanding social computing to increase the derived value for all parties (individuals, collective users, collaborative users, and the organization).

Is is time for your enterprise to get smarter and provide more value inside and out?

[This is also blogged at Getting More Value In Enterprise with Social Bookmarking :: Personal InfoCloud with moderated comments turned on.]

Social Computing Summit in Miami, Florida in April, 2008

ASIS&T has a new event they are putting on this year, the Social Computing Summit in Miami, Florida on April 10-11, 2008 (a reminder page is up at Yahoo's Upcoming - Social Computing Summit). The event is a single-track event on both days with keynote presentations, panels, and discussion.

The opening keynote is by Nancy Baym. I have been helping assist with organization of the Social Computing Summit and was asked by the other organizers to speak, which I am doing on the second day. The conference is a mix of academic, consumer, and business perspectives across social networking, politics, mobile, developing world, research, enterprise, open social networks (social graph and portable social networks) as well as other subjects. The Summit will be a broad view of the digital social world and the current state of understanding from various leaders in social computing.

There is an open call for posters for the event that closes on February 25, 2008. Please submit as this is looking to be a great event and more perspectives and expertise will only make this event more fantastic.

Ma.gnolia Goes Mobile

On Friday Ma.gnolia rolled out a mobile version of their site, M.gnolia - Mobile Ma.gnolia. This had me really excited as I now have access to my bookmarks in my pocket on my mobile. Ma.gnolia gives a quick preview in their blog post Ma.gnolia Blog: Flowers on the Go.

What Mobile Ma.gnolia Does and Does Not Do

First, off the mobile Ma.gnolia does not have easy bookmarking, which is not surprising given the state things in mobile browsers. I really do not see this as a huge downside. What I am head over heals happy about is access to my bookmarks (all 2800 plus). The mobile version allows searching through your own tags (if you are logged in). It currently has easy access to see that is newly bookmarked in Ma.gnolia groups you follow, your contact's bookmarks, popular bookmarks, your own tags, and your profile.

Mobile Site Bookmarks

One thing that is helpful for those that use mobile web browsing is having easy access to mobile versions of web sites. Yes, the iPhone and many smartphone users (I am in the Nokia camp with my well liked E61i) can easily browse and read regular web pages, but mobile optimized pages are quicker to load and have less clutter on a smaller screen. The iPhone, WebKit-based browsers (Nokia), Opera Mini, and other decent mobile web browsers all have eased mobile browsing use of regular webpages, but having a list of mobile versions is really nice.

Yesterday, Saturday, I created a Ma.gnolia Mobile Version Group so people can share web pages optimized for mobile devices (quicker/smaler downloads, smaller screens, less rich ads, etc.). One of the ways I was thinking people could use this is to find sites in this group then bookmark them for their own use with tags and organization that makes sense for themself. The aim is just to collect and share with others what you find helpful and valuable for yourself. This group will be monitored for spam as the rest of Ma.gnolia is (Ma.gnolia uses "rel="no-follow"" so there really is little value to spammers).

Ways You Can Use Mobile Ma.gnolia

This means if you tagged a store, restaurant, bar, transit site, or other item that has value when out walking around it is really nice to have quick access to it. It can also be a great way to read those items you have tagged "to read" (if you are a person that tags things in that manner) so you can read what you want in the doctor's office, bus, train, or wherever.

I have a lot of content I have bookmarked for locations I am work, live, and visit. When I come across something I want to remember (places to eat, drink, learn, hang, be entertained, etc.) I often dump them into the bookmarks. But, getting to this information has been painful from a mobile in the past. I am now starting to go back to things I have tagged with locations and add a "togo" tag so they are easier for me to find and use in the Ma.gnolia mobile interface. I have already added a bookmark for an museum exhibit that I really want to see that is not far from where I am. When a meeting is dropped, postponed, or runs short near the museum I can make a trip over and see it. There is so much information flowing through my devices and it is nice to be able to better use this info across my Personal InfoCloud in my trusted devices I have with me and use the information in context it is well suited for, when have stepped away from my desk or laptop.

I am looking forward to see where this goes. Bravo and deep thanks to the Larry and others at Ma.gnolia that made this happen!

Posting Elements of the Social Software Stack

I have been working for quite on finding a good way to explain the elements in the social software stack (or most of the important ones). I have blogged the result of the work as The Elements in the Social Software Stack (comments are open there).

In my public and in-house workshops I have worked through various graphics from others and my own to work as a foundation for talking to and through the subject. In November I finally sat down (in a hallway open space) the day before my workshop at the IA Konferenz in Stuttgart, Germany. It had all the elements that are part of a solid foundation, in progressive order:

1. Identity
2. Object (social object)
3. Presence
4. Actions
5. Sharing
6. Reputation
7. Relationships
8. Conversation
9. Groups
10. Collaboration

This and one other post that is in the works are becoming the corner stones for my work helping start-ups and enterprise work through social software (social computing) to properly solve their problems and address the issues at hand. It has also been the foundation for rethinking (mostly more clearly thinking about) social bookmarking and folksonomy. I am rewriting the work I have done toward the book based on these two pieces as it is making the communication of concepts clearer.

Who Does This Help?

People looking at the social software services should have a solid idea of the central elements, identity and the social object. After that it is a building process to account for the other elements leading up to the services full offerings. Social bookmarking (folksonomy related services) should get up to or include conversation. Tools like Ma.gnolia go up to groups for their social bookmarking service and they cover the elements leading up to that end point.

There is more that can be fleshed out in this, but it is a foundation and a starting point. The next piece will build on this posting and should be a good foundation for understanding.

Still here? Go read The Elements in the Social Software Stack :: Personal InfoCloud and offer constructive feedback. Thank you.

Another Blogging Year

Another year is passing as if it were just a brief moment and blink. I am not one for making New Year's resolutions, but I often look back and often look at what needs improving and do my best to make modifications along the way.

Starting Blog Year 8

New Year's Eve is my blogging anniversary as I started on New Year's Eve 2000 on Pyra's Blogger. So in 7 years things have changed on this blog quite a bit. The technology has changed a little, but since 2002 there have been very few modifications (other than turning off comments in October 2004, for what then was intended to be a brief moment, but they are now still closed waiting for the ever coming move to a real blogging tool).

My content style has changed and what I write about has changed as my shorter notes to self (shared publicly) have moved to del.icio.us then Ma.gnolia as social bookmarks and I am now dropping things into my vanderwal on Tumblr. My content is also posted over at Personal InfoCloud, but that content is often syndicated here and then points to there, as the comments are open there.

Content here got longer, which lead to adding headers (h3) between ideas, often each paragraph will have a header so to make the content easy to scan. These days much of the traffic is related to folksonomy, social web, social software, and InfoCloud commentary, review and analysis. Other observations get thrown in as well, but nowhere as often as they used to.

Future Changes

I still hope to move off of my personally built blogging tool (part of an experimentation and testing for a CMS I was writing for work at the time, or was it the other way around). I have other projects ahead of this transformation, like getting the folksonomy book moving more quickly and finishing it (life took some large sideways moves this year, including the holiday acting as health attendant, both parents, and my regular load with my wife's accident). There will be some large posts in the very short future that are the result of unsticking my framework and perceptions around social software and folksonomy that has had me twisting and turning to write and represent ideas (it seems it has impacted many others too, as most everything I read runs into the same wall and leads to criticism that may not be on target).

A Great Year Passes and Another Approaches

I made an incredible amount of new contacts and friends this year with many people with the same and similar passions and interests. This was the result of the web, conferences, workshops, and social software leading to attracting similar mindsets together. I am looking forward to the workshops, presentations, and projects planned so far for 2008 as well as all that fills in the gaps and fills out the year. I am quite excited to get the New Year under way and enjoying the time and work with all interested.

Happy New Year!

T-Mobile Shows Ignorance Blocking Twitter

Updated with response in T-Mobile Was Not the Problem with Twitter.

The news of USA T-Mobile Blocking Twitter Short Code (and now understanding of why I have been getting the service unavailable message the past few days) is deeply bothersome on many levels. First is I use Twitter a lot. It is a core communication channel for me. It is a viable outlet during emergencies. Lastly, when traveling and when out Twitter is a great broadcast medium to connect with friends to coordinate meeting and let them know of delays or problems.

These issues while they have great value and essential support, are secondary to a commercial entity blocking a service with out notice. I mostly use mobile Twitter, but the short code is something I use quite often, particularly to direct message when somebody needs a private quick answer. I don't have all of my friend's mobile numbers, but Twitter has decreased my need for them as one SMS (short code) suffices. T-Mobile is getting paid for use of the short code for the SMS traffic just the same as if I used my friend's mobile number for SMS.

Lacking Access to Twitter Short Code is Reason to Dump T-Mobile

The belief that T-Mobile has that is does not have to support any external service they do not have an agreement with is a giant problem for me the customer. I pay T-Mobile for service, if they decide not to provide service I decide to take my business to a company that will provide service. T-Mobile can cower behind its foolish policy statement, but those of us who are month-to-month with them (I own my own mobile device that I really like and I will not sign an agreement that has lock-in) should look at other options and make a decision that is in our best interest. T-Mobile seemingly does not support its customers by providing open transmission of messages/communication (this is why I pay them money, who is on the other end is never important). Lacking an understanding of why they get paid by their customers is a tragic decision.

T-Mobile Wants to Get in the Social Services Game

For months T-Mobile has been advertising for a Director for Community Products on its job board (now looking for a Senior Manager for Community Products), but to play this game T-Mobile must play well with other Community platforms. There is no lock-in as many people already have their own Community/Social platforms they use (Twitter, Facebook, Jaiku, etc.). The best way to build community is to embrace other platforms and allow open communication between the services. Rule number one in social software is people hang out and use services where their friends are. The corollary is people will use a service that easily connects with where their friends are (Jaiku gets this and has done well embracing this concept as it can pull in feeds from all platforms (allowing the listener to decide what feeds they want in their feed from the lifestreams from their friend's lives.

T-Mobile must learn this simple concept or they have proven they do not get the game and they will be moved out of the way.

Pffft! Social Graph, We Need the Portable Social Network

In reading Alex Rudloff's "Privacy as Currancy" post I had two thoughts reoccur: 1) privacy is a currency back by trust; and 2) Pfffft! Social graph? Where is my Portable Social Network?

I agree with what Alex stated about wanting to move out of Facebook as my trust in them is gone completely (mostly driven by even though they apologized (poorly) Facebook still receives trackings of all your travels on the internet after you opt out, Om Malik's Zuckerberg's Mea Culp, Not Enough, and Brian Oberkirk's Facebook Harder to Shake than the Columbia Record Tape Club (a great read on the hurdles of really getting out of Facebook)). I will likely blog about the relationship between privacy and trust in another post in the not too distant future, as I have been talking about it in recent presentations on Social Software (Going Social and Putting Users First).

The Dire Need for Portable Social Networks

When Alex states:

Beacon had me so freaked out that I walked through what would happen if I simply removed my account (my natural, gut reaction). The fact is, I'd lose contact with a lot of people instantly. There's no easy way for me to take my data out and apply it somewhere else. There is no friend export and there isn't anywhere suitable for me to go.

I think we need portable social networks (or Social Network Portability as it is also known) before we need the social graph. Part of the interest in the social graph (mapping the relationships) is based on Facebook, but Facebook is a really poor interface for this information, it has some of the connections, some of the context, but it is not granular and does not measure strength (strong or weak ties) of relationships on a contextual and/or a preferential interest level. This social graph does little to help us move from one social software service to another other than to show a linkage.

There are strong reasons for wanting and needing the Portable Social Network. One is it makes it easy to drop into a new social software service and try it with social interactions with people whom we are already having social interactions. Whilst this is good it is also really important if something tragic or dire happens with a social software service we are already using, such as it is shut down, it is no longer performing for us, or it has given us a reason to leave through loss of trust. As I noted in the past (Following Friends Across Walled Gardens") leaving social software services is nothing new (even predates people leaving Delphi for Prodigy and Prodigy for AOL, etc.), but we still are not ready for this seemingly natural progression of moving house from one walled off social platform for another.

The Call for Action for Portable Social Network is Now

I am finding many of my friends have put their Facebook account on in hibernation (Facebook calls it &#quot;deactivation") and many have started taking the painful steps of really getting all of their information out of Facebook and planning to never go back. My friends have not sorted out what robust social software platform they will surface on next (many are still using Flickr, Twitter, Pownce, Tumblr and/or other options along with their personal blogs), but they would like to hold on to the digital statements of social relationship they made in Facebook and be able to drop those into some other service or platform easily.

One option could a just having a Smart Address Book or as Tim O'Reilly states Address Book 2.0. I believe that this should be a tool/service should have the relationships private and that privacy is controlled by the individual that owns the address book, possibly even accounting for the privacy request of the person whose address is in the address book. But, this is one option of many.

The big thing is we need Portable Social Networks now! This is not a far off in the future need it is a need of today.

[Comments are open on the syndicated post at Pffft! Social Graph, We Need the Portable Social Network :: Personal InfoCloud]

Finding Real Community

This past week was really rough, but a good lightbulb moment for community. My wife had a bad fall on steps and badly broke her ankle. The response has been overwhelming from the people in our physical neighborhood, but also on Twitter and to a lesser degree on Facebook. The ability to hear from people offering condolence but offering assistance has been incredible. I lost track of the feedback on Twitter after 80 responses, all from a group of friends and collaborators I share with regularly. I have a similar number of connections in Facebook, but only received 10 or so responses (largely because the interface in Facebook is poor for tracking all presence messaging with social networks that scale (I have discussed this before in Facebook for Business or LinkedIn Gets More Valuable and Can Facebook Change Its DNA?).

An Expanded Network of Caring

The people in the neighborhood bring food and offering help has been really comforting. I hear many people now living neighborhood where they do not know their neighbors and do not have this caring. I feel very fortunate to have a traditional neighborhood that cares.

The Twitter responses blew me away, as the sincerity and support went far beyond any offerings of connections in the past. Twitter has acted like a local neighborhood but with global connections. There are continual complaints about Twitter not being real community, but the short messages (140 characters), the interface, and flow to people I have personal contact with (not face to face, but just as real) is utterly impressive. Twitter triggered IMs, SMS, and messaging through Twitter. It was simple best wishes to many offers of being available for support to talk and offers to send anything needed.

This really floored me as it is an extension of humanity in the most touching way (other than face-to-face). Twitter has been my social environment for humor, sharing, calls for assistance (out and responding to), and in many ways that my old physical office space used to provide, but now the people connected are many more and it is far more manageable. I have grown accustom to this closeness and alternate means of socializing, but was still amazed with the real caring response.

Six Apart Sells LiveJournal

Yesterday the news came out that Six Apart sold LiveJournal. It is part sad news as the combining of LiveJournal was a good move when SixApart bought them, but as SixApart has grown their attention and focus has not been on LiveJournal. The upside is this shows SixApart is showing it is maturing and being clear-headed about their capability and focus.

Good Companies Focus

Good companies, particularly start-ups, focus (as much as possible) and it is done so to provide the best product possible. As start-ups grow and more importantly their market segment grows (getting more competitive with larger traditional companies getting involved) the focus must be there to provide a solid product.

It was very clear to the people using LiveJournal as well as people watching that part of the industry that LiveJournal was not getting the attention it needed with updates and improvements that were happening elsewhere. SixApart was aware of this and cares about the community using LiveJournal enough to do what it takes to keep that passionate community happy with the tool. The viable solution to do this was selling it to a company that can provide this solution.

Wins On All Sides

The LiveJournal community should benefit greatly by the sale (as the purchase by SixApart helped initially LiveJournal keep going and additional support of the SixApart team). This also helps SixApart focus on their existing tools of MovableType, TypePad, and Vox (somewhat of a competitor to LiveJournal but with vastly different group of people using the services).

Congratulations to SixApart for the move as it should help all parties.

Can Facebook Change Its DNA

I wrote and posted Can Facebook Change Its DNA as a follow-up to for Business or LinkedIn Gets More Valuable regarding the changes needed in Facebook if it wants to be valuable (or have optimal value) for the business world.

The State of Enterprise Social Software - Pointer

I have written and posted The State of Enterprise Social Software on my Peronal InfoCloud blog as it has comments on and it also is where I am trying to keep my more professional pieces.

This blog post is a reaction to Richard McManus excellent post Big Vendors Scrap for Enterprise 2.0 Supremacy. The post seemed less about supremacy than scapping to be relevant. Many of the tools I am quite or somewhat familiar with and rather unimpressed. But, go read the other post to find my assessments of the tools, but also the tools that are doing much better jobs than the traditional enterprise vendors.

Facebook for Business or LinkedIn Gets More Valuable

Michael Arrington writes about Facebook has LinkedIn in their Crosshairs, but I have been finding Facebook becoming increasingly less valuable the more people I have connected in it. The converse is opposite for me, LinkedIn becomes incredibly more valuable the more people I have in it. The reason for my derived value is simplicity.

LinkedIn Scales Quite Well the More Connections a Person Has

LinkedIn focusses on a simple set of things (your connections, changes to your connections, simple activities by your connections, and connecting with other people) and lets the person using the service derive value. LinkedIn lets be easily download the updated vCard, which drops into my address book in two different applications, which I have syncing with my mobile device (now that I have a mobile device that does not suck). LinkedIn is partly passive for me as I leave it own in a tab in my browser and check it a few times a day, but where a contact updates their status I can update my address book and it is a trigger for me to send a note, using the services they prefer (I keep track of that). LinkedIn is moving to opening its service with an API as they blogged (The LinkedIn API Opportunity). This will permit other services that can add value and are also great at what they do to pair the services, like Dopplr or a calendar to show availability (a particular need of mine). LinkedIn understands the information in their service has value and is more valuable outside their service for many people. But, LinkedIn also understands a good interface that is not cluttered, and there for it can scale.

Facebook Scales Poorly the More People A Person is Connected To

Facebook has a few things going for it, a huge mass of people with accounts and it has a fairly good lifestream interface for one's friends. The value for people using Facebook for themselves is much less than the high dollar valuations given to it (the valuation is not because it is a great service or tool, but because they have a ton of accounts in the service that creates value for advertisers). A few weeks ago I posted some Facebook frustrations in Twitter that stated:

"Facebook is driving me absolutely nuts - there is no way to manage information or conversations"

"Facebook is like a grade school lunch room, cacophony and chaos as the rule of nature"

&auot;FAcebook has a lot of valuable bits of information flowing through it from my contacts, but it FAILS to allow be to do anything with them"

Unlike Twitter, which allows me to favorite bits of information that I find valuable, Facebook does not grasp that the information has value. They do not grasp that those of us people who use their service are sharing things with those we connect with (friends, acquaintances, work relations, etcera) and we would like these people to see this information. Facebook interface started breaking for me finding information shared for my seeing (along with many others) with about 75 connections. It became virtually unusable with 150 people. There is information about events, blog posts, published journal articles, job changes, travel to cities I will be in (the Dopplr application is helpful, but if does not make a connection to those people in Facebook and the information I should be seeing), and other helpful valuable information for me.

Not only was I having this problem, but I was getting many e-mails and messages through Twitter with my friends and contacts severe problems with the poor (at best) Facebook platform. Nearly every person I heard from had many instances of broken communication because Facebook has yet to sort out volumes of information and surface it in a manner that can be valuable for the people it is intended to communicate with.

Facebook developers have a huge amount of learning about information, information flow, and information use in people's lives. Information is part of social interaction and what makes literate beings stand out is doing something, often using and reusing information. One common statement about Facebook from friends of all ages is it is a service to connect to people and play Scrabble on, but that is the end of the value. Facebook really needs to wake up and build real APIs that allow ease of holding on to the information people share as part of their being social humans sharing. When Facebook broke the FacebookSync.app it ruined one of the solid values Facebook provided, updating my address book with ease from information my friends were sharing with me.

Facebook Groups Have Learned Nothing from Group Messaging Platforms

One area that is really frustrating is Facebook#039;s groups. Many groups start with good intentions of providing a place to gather and message around a subject area. But, most groups already have listserves and other discussion platforms and the walled garden and horrible group discussion board platform make the Facebook platform a distraction and only providing a means for communication fractured across channels. Finding valuable information in Facebook groups or reading and following along is horribly painful, there has been some good advancement in groups discussion forums in the past 20 years, but Facebook seems to have ignored all things good with groups.

There are some exceptions to this rule, as the Facebook group for Victoria Secret Pink has been brought up as an example by more than five of my clients in the last five months or so. The Pink group has good community leaders and engages the people in the group to connect with others.

Successful Social Group Filtering is Needed

One of the fixes that Facebook needs is the same fix that every group discussion platform (listserves, threaded discussions, and web platforms) needs. Popular discussion boards have problems as they scale and over time with repetitive discussions. After people have been lurkers or participants in a discussion services for a few months (some people grasp this much more quickly) trends appear. The trends are the identifying people we find add value for us personally (every person has different valued contributors) and there are subjects that we want to listen to and participate in and those we have little interest in. The next step for these tools will be to surface people we find valued contributions from and subjects we want to pay attention to and others that we want to not listen to (unless one of our valued contributors jumps in the conversation). Not all contributors are valuable to us in all groups, so that needs to have granular listening attributes and we need to have fuzzy semantic terms (we set a word or few and terms that are related to these words will draw our reader's attention and filter them out for us to easily see and follow). These solutions are also needed in RSS feeds and aggregated information services.

The Future of LinkedIn and Facebook

LinkedIn already is a good business tool with value and they need to protect what they do well, which is holding on to people we have met and interacted with outside LinkedIn and use LinkedIn to connect with others with similar interests or needs. Opening up the API for LinkedIn could help people share their linked in profile though mobile devices so to gather a digital business card or easily get a link to it as we meet people, not hours, days, or weeks later.

Facebook has a decent platform that offers more than the pure social network tools before it (Ryze, Friendster, Orkut, or MySpace), but it still has an really long way to go. It gets about 40% right, but it can easily just be another step forward for social networking tools, unless it starts solving some of the difficult problems. A Facebook like tool that gets communication and sharing right at scale for professionals will do really well. Tools like this are needed inside the firewall for enterprise and Facebook does have value in its current state for business, but it is really limited.

The promised addition of grouping contacts in Facebook will help provide a better tool for profession needs separating out value from the playful, but it will need a lot more than that. Facebook really needs to open up and to get a clue about people and information and the needs people have for information, such as holding on to that information and using it outside the system. Facebook is just fodder for the next social software service that does this right, on top of the 45% of things that Facebook got right and be the next media darling worth billions that never amounted to much.

A Stale State of Tagging?

David Weinberger posted a comment about Tagging like it was 2002, which quotes Matt Mower discussing the state of tagging. I mostly agree, but not completely. In the consumer space thing have been stagnant for a while, but in the enterprise space there is some good forward movement and some innovation taking place. But, let me break down a bit of what has gone on in the consumer space.

History of Tagging

The history of tagging in the consumer space is a much deeper and older topic than most have thought. One of the first consumer products to include tagging or annotations was the Lotus Magellan product, which appeared in 1988 and allowed annotations of documents and objects on one's hard drive to ease finding and refinding the them (it was a full text search which was remarkably fast for its day). By the mid-90s Compuserve had tagging for objects uploaded into its forum libraries. In 2001 Bitzi allowed tagging of any media what had a URL.

The down side of this tagging was the it did not capture identity and assuming every person uses words (tag terms) in the same manner is a quick trip to the tag dump where tags are not fully useful. In 2003 Joshua Schacter showed the way with del.icio.us that not only allowed identity, upon which we can disambiguate, but it also had a set object in common with all those identities tagging it. The common object being annotated allows for a beginning point to discern similarity of identityĵs tag terms. Part of this has been driven on Joshua's focus on the person consuming the content and allowing a means for that consumer to get back to their information and objects of interest. (It is around this concept that folksonomy was coined to separate it from the content publisher tagging and non-identity related tagging.) This picked up on the tagging for one's self that was in Lotus Magellan and brings it forward to the web.

Valuable Tagging

It was in del.icio.us that we saw tagging that really did not work well in the past begin to become valuable as the clarity in tag terms that was missing in most all other tagging systems was corrected for in the use of a common object being tagged and the identity of the tagger. This set the foundation for some great things to happen, but have great things happened?

Tagging Future Promise

Del.icio.us set many of out minds a flutter with insight into the dreams of the capability of tagging having a good foothold with proper structure under them. A brilliant next step was made by RawSugar (now gone) to use this structure to make ease of disambiguating the tag terms (by appleseed did you mean: Johnny Appleseed, appleseeds for gardening/farming, the appleseed in the fruit apple, or appleseed the anime movie?). RawSugar was a wee bit before its time as it is a tool that is needed after there tagging (particularly folksonomy related tagging systems) start scaling. It is a tool that many in enterprise are beginning to seek to help find clarity and greater value in their internal tagging systems they built 12 to 18 months ago or longer. Unfortunately, the venture capitalists did not have the vision that the creators of RawSugar did nor the patience needed for the market to catch-up to the need in a more mature market and they pulled the plug on the development of RawSugar to put the technology to use for another purpose (ironically as the market they needed was just easing into maturity).

The del.icio.us movement drove blog tags, laid out by Technorati. This mirrored the previous methods of publisher tagging, which is most often better served from set categories that usually are derived from a taxonomy or simple set (small or large) of controlled vocabulary terms. Part of the problem inherent in publisher tags and categories is that they are difficult to use outside of their own domain (however wide their domain is intended - a specific site or cross-sites of a publisher). Using tags from one blog to another blog has problems for the same reason that Bitzi and all other publisher tags have and had problems, they are missing identity of the tagger AND a clear common object being tagged. Publisher tags can work well as categories for aggregating similar content within a site or set of commonly published sites where a tag definition has been set (but that really makes them set categories) and used consistently. Using Technorati tag search most often surfaces this problem quickly with many variation of tag use surfacing or tag terms being used to attract traffic for non-related content (Technorati's keyword search is less problematic as it relies on the terms being used in context in the content - unfortunately the two searches have been tied together making search really messy at the moment). There is need for an improved tool that could take the blog tags and marry them to the linked items in the content (if that is what is being talked about - discerning predicate in blog tags is not clear yet).

Current Tools that Advanced

As of a year ago there were more than 140 social bookmarking tools in the consumer space, but there was little advancement. But, there are a few services that have innovated and brought new and valuable features to market in tagging. As mentioned recently Ma.gnolia has done a really good job of taking the next steps with social interaction in social bookmarking. Clipmarks pioneered the sub-page tagging and annotation in the consumer tagging space and has a really valuable resource in that tool. ConnectBeam is doing some really good things in the enterprise space, mostly taking the next couple steps that Yahoo MyWeb2 should have taken and pairing it with enterprise search. Sadly, del.icio.us (according to comments in their discussion board) is under a slow rebuilding of the underlying framework (but many complaints from enterprise companies I have worked with and spoken indepth with complain del.icio.us continually blocks their access and they prefer not to use the service and are finding current solutions and options to be better for them).

A Long Way to Go

While there are examples that tagging services have moved forward, there is so much more room to advance and improve. As people's own collection of tagged pages and objects have grown the tools are needed to better refind them. This will require time search and time related viewing/scanning of items. The ability to use co-occurance of tag terms (what other tags were used on the object), with useful interfaces to view and scan the possibilities.

Portability and interoperability is extremely important for both the individual person and enterprise to aggregate, migrate, and search across their collections across services and devices (now that devices have tagging and have had for some time, as in Mac OS X Tiger and now Vista). Enterprises should also have the ability to move external tagged items in through their firewall and publish out as needed, mostly on an employee level. There is also desire to have B2B tagging with customers tagging items purchased so the invoicing can be in the customers terminology rather than the seller terminology.

One of the advances in personal tagging portability and interoperability can easily be seen when we tag on one device and move the object to a second device or service (parts of this are not quite available yet). Some people will take a photo on their mobile phone and add quick tags like "sset" and others to a photo of a sunset. They send that photo to a service or move it to their desktop (or laptop) and import the photo and the tag goes along with it. The application sees the "sset" and knows the photo was transfered from that person's mobile device and knows it is their short code for "sunset" and expands the tag to sunset accordingly. The person then adds some color attribute tags to the photo and moves the photo to their photo sharing service of choice with the tags appended.

The current tools and services need tools and functionality to heal some of the messiness. This includes stemming to align versions of the same word (e.g. tag, tags, tagging, bookmark, bookmarking). Tag with disambiguation in mind by offering co-occurrence options (e.g. appleseed and anime or johnny or gardening or apple). String matching to identify facets for time and date, names (from your address book), products, secret tag terms (to have them blocked from sharing), etc. (similar to Stikkit and GMail).

Monitoring Tools

Enterprise is what the next development steps really need to take off (these needs also apply to the power knowledge worker as well). The monitoring tools for tags from others and around objects (URLs) really need to fleshed out and come to market. The tag monitoring tools need to become granular based on identity and co-occurance so to more tightly filter content. The ability to monitor a URL and how it is tagged across various services is a really strong need (there are kludgy and manual means of doing this today) particularly for simple and efficient tools (respecting the tagging service processing and privacy).

Analysis Tools

Enterprise and power knowledge workers also are in need of some solid analysis tools. These tools should be able to identify others in a service that have similar interests and vocabulary, this helps to surface people that should be collaborating. It should also look at shifts in terminology and vocabulary so to identify terms to be added to a taxonomy, but also provide an easy step for adding current emergent terms to related older tagged items. Identify system use patterns.

Just the Tip

We are still at the tip of the usefulness of tagging and the tools really need to make some big leaps. The demands are there in the enterprise marketplace, some in the enterprise are aware of them and many more a getting to there everyday as the find the value real and ability to improve the worklife and workflow for their knowledge workers is great.

The people using the tools, including enterprise need to grasp what is possible beyond that is offered and start asking for it. We are back to where we were in 2003 when del.icio.us arrived on the scene, we need new and improved tools that understand what we need and provide usable tools for those solutions. We are developing tag islands and silos that desperately need interoperability and portability to get real value out of these stranded tag silos around or digital life.

SXSW Interactive Panel Picking Time

As you have heard nearly everywhere else it is SXSW interactive panel picking time [had I not has the worst cold in 2 years you would have heard it here earlier]. Well, this year I am in on two panels in for the picking. Both are subjects I get asked a lot of questions about and have much experience with each. Please go vote.

Bridge Too Far?: Social Web Inside and Through the Corporate Firewall

The "Bridge Too Far" panel in the picker

Many of us love social web tools we use and would love to use them inside the companies where we work as well as have them use them. This panel will look at blogs, wikis, social bookmarking, inside the corporate firewall, through it and outside it. Some companies blog these tools and some beginning to see the value. The panel is made up of four people with a lot of experience walking companies through the process of understanding then embracing the tools and helping them get the best value out of the tools. The panel is:

• Suw Charman
• Jevon MacDonald
• Ilya Vedrashko
• and Thomas Vander Wal (your kind host)

Career Transitions: From DIY to Working for The Man

"Career Transitions" in the panel picker

You are trying to right size your career and wondering if working for a monster multinational corporation, government, a small start-up, design shop, or a solo freelancer is the way to go? This is the panel will explain the good sides and the dirt with each of the options. The panel has covered it all and is living it all. The panelists are:

• Jason Garber
• Kevin Lawver
• Cindy Li
• and Thomas Vander Wal (you still kind host of this site)

Reading Information and Patterns

The past few weeks and months the subject of reading, analysis, and visualization have been coming up a lot in my talking and chatting with people. These are not new subjects for me as they are long time passions. Part of the discussion the past few weeks have been focussed on what is missing in social bookmarking tools (particularly as one's own bookmarks and tags grows and as the whole service scales) as wells as group discussion monitoring tools, but this discussion is not the focus of this post. The focus is on reading, understanding, and synthesis of information and knowledge.

Not that Reading

I really want to focus on reading. Not exactly reading words, but reading patterns and recognizing patterns and flows to get understanding. After we learn to read a group of letters as a word we start seeing that group of letters as a shape, which is a word. It is this understanding of patterns that interact and are strung together that form the type of reading I have interest in.

Yesterday, Jon Udell posted about analyzing two gymnasts make turns. He was frustrated that the analysis on television lacked good insight (Jon is a former gymnast). Jon, who is fantastic at showing and explaining technologies and interactions to get to the core values and benefits as well as demoing needed directions, applied his great skill and craft on gymnastics. He took two different gymnasts doing the same or similar maneuver frame-by-frame. Jon knew how to read what each gymnast was doing and shared his understanding of how to read the differences.

Similarly a week or so ago an article about the Bloomberg Terminal fantasy redesign along with the high-level explanations and examples of the Bloomberg Terminal brought to mind a similar kind of reading. I have a few friends and acquaintances that live their work life in front of Bloomberg Terminals. The terminals are an incredible flood of information and views all in a very DOS-looking interface. There is a skill and craft in not only understanding the information in the Bloomberg Terminal, but also in learning to read the terminal. One friend I chatted with while he was working (years ago) would glance at the terminal every minute. I had him explain his glancing, which essentially was looking for color shifts in certain parts of the screen and then look for movement of lines and characters in other areas. He just scanned the screen to look for action or alerts. His initial pass was triage to then discern where to focus and possibly dive deeper or pivot for more related information.

The many of the redesign elements of the Bloomberg Terminals understood the reading and ability to understand vast information (in text) or augmented the interface with visualizations that used a treemap (most market analysts are very familiar with the visualization thanks to SmartMoney's useage). But, the Ziba design was sparse. To me it seemed like many of the market knowledge workers used to the Bloomberg Terminal and knew how to read it would wonder where their information had gone.

Simplicity and Reading with Experience

The Ziba solution's simplicity triggers the need in understanding the balance between simplicity just breaking down the complex into smaller easy to understand bits and growing into understanding the bits recollected in a format that is usable through recognition and learned reading skills. The ability to read patterns is learned in many areas of life in sport, craft, and work. Surfers look at the ocean waves and see something very different from those who do not surf in the ebb, flow, breaks, surface currents and under currents. Musicians not only read printed music but also hear music differently from non-musicians, but formally trained musicians read patterns differently from those who have just "picked it up". There has been a push in business toward data dashboards for many years, but most require having the right metrics and good data, as well as good visualizations. The dashboards are an attempt to provide reading information and data with an easier learning curve through visualization and a decreased reliance on deep knowledge.

Getting Somewhere with Reading Patterns

Where this leads it there is a real need in understanding the balance between simplicity and advanced interaction with reading patterns. There is also a need to understand what patterns are already there and how people read them, including when to adhere to these patterns and when to break them. When breaking the patterns there needs to be simple means of learning these new patterns to be read and providing the ability to show improved value from these new patterns. This education process can be short video screen shots, short how-to use the interface or interactions. Building pattern libraries is really helpful.

Next, identify good patterns that are available and understand why they work, particularly why they work for the people that use then and learn how people read them and get different information and understanding through reading the same interface differently. Look at what does not work and where improved tools are needed. Understand what information is really needed for people who are interested in the information and data.

An example of this is Facebook, which has a really good home page for each Facebook member, it is a great digital lifestream of what my friends are doing. It is so much better at expressing flow and actions the people I have stated I have social interest in on Facebook than any other social web tool that came before Facebook. Relative to the individual level, Facebook fails with its interface of the information streams for its groups. Much of the content that is of interest in Facebook happens in the groups, but all the groups tell you is the number of new members, new messages, new videos, and new wall posts. There is much more valuable information tucked in there, such as who has commented that I normally interact with, state the threads that I have participated in that have been recently updated, etc.

This example illustrates there needs to be information to read that has value and could tell a story. Are the right bits of information available that will aid understanding of the underlying data and stories? It the interface helpful? Is it easy to use and can it provide more advanced understanding? Are there easy to find lessons in how to read the interface to get the most information out of it?

Why Ma.gnolia is One of My Favorite Social Bookmarking Tools

After starting the Portable Social Network Group in Ma.gnolia yesterday I received a few e-mails and IMs regarding my choice. Most of the questions were why not just use tags and del.icio.us. After I posted my Ma.Del Tagging Bookmarklet post I have had a lot of questions about Ma.gnolia and my preference as well as people thought I was not a fan of it. I have been thinking I would blog about my usage, but given my work advising on social bookmarking and social web, I shy away talking about what I use as what I like is likely not what is going to be a good fit for others. But, my work is one of the reasons I want to talk about what I like using as nearly every customer of mine and many presentation attendees look at del.icio.us first (it kicked the door wide open with a tool that was light years ahead of all others), but it is not for everybody and there are many other options. Much of my work is with enterprise and organizations of various size, which del.icio.us is not right for them for privacy reasons. I still add to del.icio.us along with my favorite as there are many people that have subscribed to the at feed as they derive value from that subscription so I take the extra step to keep that feed as current.

Ma.gnolia Offers Great Features for Sociality

I have two favorite tools for my own personal social bookmarking reasons Ma.gnolia and Clipmarks (I don't think I have anything publicly shared in Clipmarks). First the later, I use Clipmarks primarily when I only want to bookmark a sub-page element out on the web, which are paragraphs, sentences, quotes, images, etc.

I moved to try Ma.gnolia again last Fall when something changed in del.icio.us search and the results were not returning things that were in del.icio.us. My trying Ma.gnolia, by importing all of my 2200 plus bookmarks not only allowed me to search and find things I wanted, but I quickly became a fan of their many social features. In the past year or less they have become more social in insanely helpful and kind ways. Not only does Ma.gnolia have groups that you can share bookmarks with but there is the ability to have discussions around the subject in those groups. Sharing with a group is insanely easy. Groups can be private if the manager wishes, which makes it a good test ground for businesses or other organizations to test the social bookmarking waters. I was not a huge fan of rating bookmarks as if I bookmarked something I am wanting to refind it, but in a more social context is has value for others to see the strength of my interest (normall 3 to 5 stars). One of my favorite social features is giving "thanks", which is not a trigger for social gaming like Digg, but is an interpersonal expression of appreciation that really makes Ma.gnolia a friendly and positive social environment.

Started with Beauty, but Now with Ease

Ma.gnolia started as a beautiful del.icio.us (it was not the first) and the beauty got in the way of usability for many. But, Ma.gnolia has kept the beautiful strains and added simple ease of use in a very Apple delightful moments sort of way. The thanks are a nice treat, but the latest interactions that provide non-disruptive ease of use to accomplish a task, without completely taking you away from your previous flow (freaking brilliant in my viewpoint - anything that preserves flow to accomplish a short task is a great step). Another killer feature is Ma.gnolia Roots, which is a bookmarklet that when clicked hovers a semi-transparent layer over the webpage to show information from Ma.gnolia about that page (who has linked to it, tags, annotations, etc.) and makes it really easy to bookmark that page from that screen. The API (including a replica of the del.icio.us API that nearly all services use as the standard), add-ons, Creative Commons license for your bookmarks, many bookmarklet options, and feed options. But, there are also the little things that are not usually seen or noticed, such as great URLs that can be easily parsed, all pages are properly marked up semantically, and Microformats are broadly and properly used throughout the site (nearly at every pivot).

Intelligently Designed

For me Ma.gnolia is not only a great site to look at, a great social bookmarking site that is really social (as well as polite and respectful of my wishes), but a great example for semantic web mark-up (including microformats). There is so much attention to detail in the page markup that for those of us that care it is amazingly beautiful. The visual layer can be optimized for more white space and detail or for much easier scrolling. The interactions, ease of use, and delightful moments that assist you rather than taking you out of your flow (workflow, taskflow, etc.) and make you ask why all applications and social sites are not this wonderful.

Ma.gnolia is not perfect as it needs some tools to better manage and bulk edit your own bookmarks. It could use a sort on search items (as well as narrow by date range). Search could use some RedBull at times. It could improve with filtering by using co-occurance of tag terms as well as for disambiguation.

Overall for me personally, Ma.gnolia is a tool I absolutely love. It took the basic social bookmarking idea in del.icio.us and really made it social. It has added features and functionality that are very helpful and well executed. It is an utter pleasure to use. I can not only share things easily and get the wonderful effects of social interaction, but I can refind things in my now 2,500 plus bookmarks rather easily.

Ma.gnolia Portable Social Networking Group Now Open

I have been talking with people about portable social networks for 18 months or more and initially blogged about it last November (2006) in my post Following Friends Across Walled Gardens. Recently the portable social network effort has flowed into Microformats: Social Network Portability. I have been following Brian Oberkirk's portable social network blog posts and we have had more than a few chats about this in the last few months. Finally it seems that some core geeks are on this quest as well, thanks to a gathering of minds at Foo Camp with Brad Fitzpatrick and David Recordon posting Thoughts on the Social Graph and the starting of the Social Network Portability Google Group. The oauth (more info on OpenAuth). Kevin Lawver has been rocking the real world with his Portable Social Networks at Mashup Camp discussion and example.

Ma.gnolia Portable Social Network Group

Tracking these small bits that are loosely joined needed a little more glue. To this end I started a ma.gnolia group for portable social networking to aggregate links. Already there is a good groups of people joining the group, which is promising. I have been critical of Ma.gnolia in the past, but they have iterated and built a social bookmarking site that has become my favorite social bookmarking service (Clipmarks is my second favorite when I need to just hold onto sub-page items). If you want to keep follow, keep track of the current site, or (even better) contribute bookmarks as well as join in discussion join the group. Ma.gnolia makes joining insanely simple by using OpenID for account creation and login (should you be part of the modern web world - such as having an AOL AIM account).

Open Conversations and Privacy Needs for Business

I thought I would share the latest press bit around this joint, Thomas Vander Wal was quoted in Inc Magazine What's Next: Shout it Out Loud (or in the August 2007 issue beginning on page 69). The article focuses the need and desire for companies to share and be open with more of their data and information. Quite often companies are getting bit by their privacy around what they do (how their source their products/resources, who they donate money to, etc.) and rumors start. It is far more efficient and helpful to be open with that information, as it gets out anyway.

Ironically, in the same paper issue on page 26 there is a an article about When Scandal Knocks..., which includes a story about Jamba Juice and a blog post that inaccurately claimed it had milk in its products, which could have easily been avoided if Jamba Juice had an ingredients listing on its web site.

The Flip Side

There are two flip sides to this. One is the Apple converse, which is a rare example of a company really making a mythic organization out of its privacy. The second is companies really need privacy for some things, but the control of information is often too extreme and is now more harmful than helpful.

Viable Privacy

I have been working on a much longer post looking at the social software/web tools for and in the enterprise. Much of of the extreme openness touted in the new web charge is not a viable reality inside enterprise. There are a myriad of things that need to be private (or still qualify as valid reasons for many). The list include preparations for mergers and acquisitions, securities information dealings (the laws around this are what drive much of the privacy and are out dated), reorganizations (restructuring and layoffs, which organizations that have been open about this have found innovative solutions from the least likely places), personal employee records, as well as contractual reasons (advising or producing products for competitors in the same industry or market segment). Out side of these issues, which normally add up to under 30 to 40% of the whole of the information that flows through an organization, there is a lot of room for openness in-house and to the outside world.

Need for Enterprise Social Tools Grasping Partial Privacy

When we look at the consumer space for social software there are very few consumer tools that grasp social interaction and information sharing on a granular level (Ma.gnolia, Flickr, and the SixApart tools Vox and LiveJournal are the exceptions that always come to mind). But, many of the tools out there that are commonly used as examples of social web tools really fall down when business looks at them and thinks about privacy and selective sociality (small groups). The social web tools all around really need to grow up and improve in this area. As we are seeing the collaboration and social tools evolve to more viable options we start to see their more glaring holes that do not reflect the reality of human social interaction.

Closing the Gap

What we need is for companies to be more open so the marketplace is a more consumer and communicative environment, but we also need our still early social web tools to reflect our social realities that not everything is public and having tools that better fit those needs.

[Cross-posted at Personal InfoCloud: Open Converastions... with comments open on that posting.]

Sharing and Following/Listening in the Social Web

You may be familiar with my granular social network post and the postings around the Personal InfoCloud posts that get to personal privacy and personal management of information we have seen, along with the Come to Me Web, but there is an element that is still missing and few social web sites actually grasp the concept. This concept is granular in the way that the granular social network is granular, which focusses on moving away from the concept of "broad line friends" that focus on our interest in everything people we "friend", which is not a close approximation of the non-digital world of friend that we are lucky to find friends who have 80 percent common interests. This bit that is missing focusses on the sharing and following (or listening) aspects of our digital relationships. Getting closer to this will help filter information we receive and share to ease the overflow of information and make the services far more valuable to the people using them.

Twitter Shows Understanding

Twitter in its latest modifications is beginning to show that it is grasping what we are doing online is not befriending people or claiming friend, but we are "following" people. This is a nice change, but it is only part of the equation that has a few more variables to it, which I have now been presenting for quite a few years (yes and am finally getting around to writing about). The other variables are the sharing and rough facets of type of information we share. When we start breaking this down we can start understanding the basic foundation for building a social web application that can begin to be functional for our spheres of sociality.

Spheres of Sociality

The Spheres of Sociality are broken into four concentric rings:

1. Personal
2. Selective
3. Collective
4. Mob

There are echos of James Surowiecki's Wisdom of Crowds in the Spheres of Sociality as they break down as follows. The personal sphere is information that is just for one's self and it is not shared with others. The selective sphere, which there may be many a person shares with and listens to, are closed groups that people are comfortable sharing and participating with on common interests (family, small work projects, small group of friends or colleagues, etc.). The collective sphere is everybody using that social tool that are members of it, which has some common (precise or vague) understanding of what that service/site is about. The last sphere is the mob, which are those people outside the service and are not participants and who likely do not understand the workings or terminology of the service.

These sphere help us understand how people interact in real life as well as in these social environments. Many of the social web tools have elements of some of these or all of these spheres. Few social web tools provide the ability to have many selective spheres, but this is a need inside most enterprise and corporate sites as there are often small project teams working on things that may or may not come to fruition (this will be a future blog post). Many services allow for just sharing with those you grant to be your followers (like Twitter, Flickr, the old Yahoo! MyWeb 2.0, and Ma.gnolia private groups, etc.). This selective and segmented group of friends needs a little more examination and a little more understanding.

Granular Sharing and Following

The concepts that are needed to improve upon what has already been set in the Spheres of Sociality revolve around breaking down sharing and following (listening) into more discernible chunks that better reflect our interests. We need to do this because we do not always want to listen everything people we are willing to share with are surfacing. But, the converse is also true we may not want to share or need to share everything with people we want to follow (listen to).

In addition to each relationship needing to have sharing and listening properties, the broad brush painted by sharing and listening also needs to be broken down just a little (it could and should be quite granular should people want to reflect their real interests in their relationships) to some core facets. The core facets should have the ability to share and listen based on location, e.g. a person may only want to share or listen to people when they are in or near their location (keeping in mind people's location often changes, particularly for those that travel or move often). The location facet is likely the most requested tool particularly for those listening when people talk about Twitter and Facebook. Having some granular categories or tags to use as filters for sharing and listening makes sense as well. This can break down to simple elements like work, play, family, travel, etc. as broad categories it could help filter items from the sharing or listening streams and help bring to focus that which is of interest.

Breaking Down Listening and Sharing for Items

Where this gets us it to an ability to quickly flag the importance of our interactions with others with whom we share information/objects. Some things we can set on an item level, like sharing or just for self, and if sharing with what parameters are we sharing things. We will set the default sharing with ourself on so we have access to everything we do. This follows the Spheres of Sociality with just personal use, sharing with selective groups (which ones), share with the collective group or service, and share outside the service. That starts setting privacy of information that starts accounting for personal and work information and who could see it. Various services have different levels of this, but it is a rare consumer services that has the selective service sorted out (Pownce comes close with the options for granularity, but Flickr has the ease of use and levels of access. For each item we share we should have the ability to control access to that item, to just self or out across the Spheres of Sociality to the mob, if we so wish. Now we can get beyond the item level to presetting people with normative rights.

Listening and Sharing at the Person Level

We can set people with properties that will help use with default Sphere of Sociality for sharing and listening. The two directions of communication really must be broken out as there are some people we do not mind them listening to the selective information sharing, but we may not have interest in listening to their normal flow of offerings (optimally we should be able to hear their responses when they are commenting on items we share). Conversely, there may be people we want to listen to and we do not want to share with, as we may not know them well enough to share or they may have broken our privacy considerations in the past, hence we do not trust them. For various reasons we need to be able to decide on a person level if we want to share and listen to that person.

Granular Listening and Sharing

Not, only do we have needs and desires for filtering what we share and listen to on the person level, but if we have a means to set some more granular levels of sharing, even at a high level (family, work, personal relation, acquaintance, etc.). If we can set some of these facets for sharing and have them tied to the Spheres we can easily control who and what we share and listen to. Flickr does this quite well with the simple family, friends, contacts, and all buckets, even if people do not use them precisely as such as family and friends are the two selective buckets they offer to work with (most people I know do not uses them precisely as such with those titles, but it provides a means of selective sharing and listening).

Geo Listening and Sharing

Lastly, it is often a request to filter listening and sharing by geography/location access. There are people who travel quite a bit and want to listen and share with people that are currently local or will be local to them in a short period, but their normal conversations are not fully relevant outside that location. Many people want the ability not to listen to a person unless they are local, but when a person who has some relationship becomes local the conversation may want to be shared and/or listened to. These settings can be dependent on the granular listening and sharing parameters, or may be different.

Getting There...

So, now that this is out there it is done? Hmmm, if it were only so easy. The first step is getting developers of social web and social software to begin understanding the social relationships that are less broad lines and more granular and directional. The next step is a social interaction that people need to understand or that the people building the interfaces need to understand, which is if and how to tell people the rights granted are not reciprocal (it is seems to be a common human trait to have angst over non-reciprocal social interactions, but it is the digital realm that makes it more apparent that the flesh world).

Inline Messaging

Many of the social web services (Facebook, Pownce, MySpace, Twitter, etc.) have messaging services so you can communication with your "friends". Most of the services will only ping you on communication channels outside their website (e-mail, SMS/text messaging, feeds (RSS), etc.) and require the person to go back to the website to see the message, with the exception of Twitter which does this properly.

Inline Messaging

Here is where things are horribly broken. The closed services (except Twitter) will let you know you have a message on their service on your choice of communication channel (e-mail, SMS, or RSS), but not all offer all options. When a message arrives for you in the service the service pings you in the communication channel to let you know you have a message. But, rather than give you the message it points you back to the website to the message (Facebook does provide SMS chunked messages, but not e-mail). This means they are sending a message to a platform that works really well for messaging, just to let you know you have a message, but not deliver that message. This adds extra steps for the people using the service, rather than making a simple streamlined service that truly connects people.

Part of this broken interaction is driven by Americans building these services and having desktop-centric and web views and forgetting mobile is not only a viable platform for messaging, but the most widely used platform around the globe. I do not think the iPhone, which have been purchased by the owners and developers of these services, will help as the iPhone is an elite tool, that is not like the messaging experience for the hundreds of millions of mobile users around the globe. Developers not building or considering services for people to use on the devices or application of their choice is rather broken development these days. Google gets it with Google Gears and their mobile efforts as does Yahoo with its Yahoo Mobile services and other cross platform efforts.

Broken Interaction Means More Money?

I understand the reasoning behind the services adding steps and making the experience painful, it is seen as money in their pockets through pushing ads. The web is a relatively means of tracking and delivering ads, which translates into money. But, inflicting unneeded pain on their customers can not be driven by money. Pain on customers will only push them away and leave them with fewer people to look at the ads. I am not advocating giving up advertising, but moving ads into the other channels or building solutions that deliver the messages to people who want the messages and not just notification they have a message.

These services were somewhat annoying, but they have value in the services to keep somebody going back. When Pownce arrived on the scene a month or so ago, it included the broken messaging, but did not include mobile or RSS feeds. Pownce only provides e-mail notifications, but they only point you back to the site. That is about as broken as it gets for a messaging and status service. Pownce is a beautiful interface, with some lightweight sharing options and the ability to build groups, and it has a lightweight desktop applications built on Adobe AIR. The AIR version of Pownce is not robust enough with messaging to be fully useful. Pownce is still relatively early in its development, but they have a lot of fixing of things that are made much harder than they should be for consuming information. They include Microfomats on their pages, where they make sense, but they are missing the step of ease of use for regular people of dropping that content into their related applications (putting a small button on the item with the microformat that converts the content is drastically needed for ease of use). Pownce has some of the checkboxes checked and some good ideas, but the execution of far from there at the moment. They really need to focus on ease of use. If this is done maybe people will comeback and use it.

Good Examples

So who does this well? Twitter has been doing this really well and Jaiku does this really well on Nokia Series60 phones (after the first version Series60). Real cross platform and cross channel communication is the wave of right now for those thinking of developing tools with great adoption. The great adoption is viable as this starts solving technology pain points that real people are experiencing and more will be experiencing in the near future. (Providing a solution to refindability is the technology pain point that del.icio.us solved.) The telecoms really need to be paying attention to this as do the players in all messaging services. From work conversations and attendees to the Personal InfoCloud presentation, they are beginning to get the person wants and needs to be in control of their information across devices and services.

Twitter is a great bridge between web and mobile messaging. It also has some killer features that add to this ease of use and adoption like favorites, friends only, direct messaging, and feeds. Twitter gets messaging more than any other service at the moment. There are things Twitter needs, such as groups (selective messaging) and an easier means of finding friends, or as they are now appropriately calling it, people to follow.

Can we not all catch up to today's messaging needs?

Does IBM Get Folksonomy?

While I do not aim to be snarky, I often come off that way as I tend to critique and provide criticism to hopefully get the bumps in the road of life (mostly digital life) smoothed out. That said...

Please Understand What You Are Saying

I read an article this morning about IBM bringing clients to Second Life, which is rather interesting. There are two statements made by Lee Dierdorff and Jean-Paul Jacob, one is valuble and the other sinks their credibility as I am not sure they grasp what they actually talking about.

The good comment is the "5D" approach, which combines the 2D world of the web and the 3D world of Second Life to get improved search and relevance. This is worth some thinking about, not a whole lot as the solution as it is mentioned can have severe problems scaling. The solution of a virtual world is lacking where it does not augment our understanding much beyond 2D as it leaves out 4 of the 6 senses (it has visual and audio), and provides more noise into a pure conversation than a video chat with out the sensory benefits of video chat. The added value of augmented intelligence via text interaction is of interest.

I am not really sure that Lee Dierdorff actually gets what he is saying as he shows a complete lack of even partial understanding of what folksonomy is. Jacob states, "The Internet knows almost everything, but tells us almost nothing. When you want to find a Redbook, for instance, it can be very hard to do that search. But the only real way to search in 5D is to put a question to others who can ask others and the answer may or may not come back to you. It's part of social search. Getting information from colleagues (online) -- that's folksonomy." Um, no that is not folksonomy and not remotely close. It is something that stands apart and is socially augmented search that can viably use the diverse structures of a folksonomy to find relevant information, but asking people in a digital world for advise is not folksonomy. It has value and it is how many of us have used tools like Twitter and other social software that helps us keep those near in thought close (see Local InfoCloud). There could be a need for a term/word for that Jacob is talking about, but social search seems to be quite relevant as a term.

Related, I do have a really large stack of criticism for the IMB DogEar product that would improve it greatly. It needs a lot of improvement as a social bookmarking and folksonomy tool, but also from the social software interaction side there are things that really must get fixed for privacy interests in the enterprise before it really could be a viable solution. There are much better alternatives for social bookmarking inside an enterprise other than DogEar, which benefits from being part of the IBM social software stack Lotus Connections as the whole stack is decent together, but none of the parts are great, or even better than good by them self. DogEar really needs to get to a much more solid product quickly as their is a lot of interest now for this type of product, but it is only a viable solution if one is only looking at IBM products for solutions.

Understanding Taxonomy and Folksonmy Together

I deeply appreciate Joshua Porter's link to from his Taxonomies and Tags blog post. This is a discussion I have quite regularly as to the relation and it is in my presentations and workshops and much of my tagging (and social web) training, consulting, and advising focusses on getting smart on understanding the value and downfalls of folksonomy tagging (as well as traditional tagging - remember tagging has been around in commercial products since at least the 1980s). The following is my response in the comments to Josh' post...

Response to Taxonomy and Tags

Josh, thanks for the link. If the world of language were only this simple that this worked consistently. The folksonomy is a killer resource, but it lacks structure, which it crucial to disambiguating terms. There are algorithmic ways of getting close to this end, but they are insanely processor intensive (think days or weeks to churn out this structure). Working from a simple flat taxonomy or faceted system structure can be enabled for a folksonomy to adhere to.

This approach can help augment tags to objects, but it is not great at finding objects by tags as Apple would surface thousands of results and they would need to be narrowed greatly to find what one is seeking.

There was an insanely brilliant tool, RawSugar [(now gone thanks to venture capitalists pulling the plug on a one of a kind product that would be killer in the enterprise market)], that married taxonomy and folksonomy to help derive disambiguation (take appleseed as a tag, to you mean Johnny Appleseed, appleseed as it relates to gardening/farming, cooking, or the anime movie. The folksonomy can help decipher this through co-occurrence of terms, but a smart interface and system is needed to do this. Fortunately the type of system that is needed to do this is something we have, it is a taxonomy. Using a taxonomy will save processor time, and human time through creating an efficient structure.

Recently I have been approached by a small number of companies who implemented social bookmarking tools to develop a folksonomy and found the folksonomy was [initially] far more helpful than they had ever imagined and out paced their taxonomy-based tools by leaps and bounds (mostly because they did not have time or resources to implement an exhaustive taxonomy (I have yet to find an organization that has an exhaustive and emergent taxonomy)). The organizations either let their taxonomist go or did not replace them when they left as they seemed to think they did not need them with the folksonomy running. All was well and good for a while, but as the folksonomy grew the ability to find specific items decreased (it still worked fantastically for people refinding information they had personally tagged). These companies asked, "what tools they would need to start clearing this up?" The answer a person who understands information structure for ease of finding, which is often a taxonomist, and a tool that can aid in information structure, which is often a taxonomy tool.

The folksonomy does many things that are difficult and very costly to do in taxonomies. But taxonomies do things that folksonomies are rather poor at doing. Both need each other.

Complexity Increases as Folksonomies Grow

I am continually finding organizations are thinking the social bookmarking tools and folksonomy are going to be simple and a cure all, but it is much more complicated than that. The social bookmarking tools will really sing for a while, but then things need help and most of the tools out there are not to the point of providing that assistance yet. There are whole toolsets missing for monitoring and analyzing the collective folksonomy. There is also a need for a really good disambiguation tool and approach (particularly now that RawSugar is gone as a viable approach).

Company Hallways Loose Great Ideas

One of the panels at the Enterprise 2.0 this week had a panelist mention in the past companies built large campuses so people to be close enough to interact and socialize, but todays tools make that much easier and do not require expensive campuses.

This made me think "company hallways are like the shower, you dont have the means to capture great ideas when they occur".

The Social Enterprise

I am just back from Enterprise 2.0 Conference held in Boston, where I presented Bottom-up All The Way Down: How Tags Help Businesses Organize (thanks to Stowe Boyd for the tantalizing session title), which was liveblog captured by Sandy Kemsley as "Enterprise 2.0: Thomas Vander Wal". I did not catch all of the conference due to some Boston business meetings and connecting with friends and meeting digi-friends whose work I really enjoy face-to-face. The sessions I made it to were good and enlightening and as always the hallway conversations were worth their weight in gold.

Ms. Perceptions and Fear Inside the Corporate Walls

Having not been at true business focussed conference in years (until the past few weeks) I was amazed with how much has changed and how much has stayed the same. I was impressed with the interest and adoption around the social enterprise tools (blogs, wikis, social bookmarking/folksonomy, etc.). But, the misperceptions (Miss Perceptions) are still around and have grown-up (Ms. Perception) and are now being documented by Forrester and others as being fact, but the questions are seemingly not being asked properly. Around the current social web tools (blogs, wikis, social bookmarking, favoriting, shared rating, open (and partially open collaboration) I have been finding little digital divide across the ages. Initially there is a gap when tools get introduced in the corporate environment. But this age gap very quickly disappears if the incredible value of the tools is made clear for peoples worklife, information workflow, and collaboration, as well as simple instructions (30 second to 3 minute videos) and simply written clear guidelines that outline acceptable use of these tools.

I have been working with technology and its adoption in corporations since the late 80s. The misperception that older people do not get technology, are foreign to the tools, and they will not ever get the technical tools has not changed. It is true that nearly all newer technologies come into the corporation by those just out of school and have relied on these tools in university to work intelligently to get their degree. But, those whom are older do see the value in the tools once they have exposure and see the value to their worklife (getting their job done), particularly if the tools are relatively simple to use and can be adopted with simple instruction (if it needs a 10 to 200 page manual and more than 15 minutes of training to start using the product effectively adoption will be low). Toby Redshaw of Motorola stated on a panel that he found in Motorola (4600 blogs and wikis and 2600 people using social bookmarking) "people of all ages adopt these tools if they understand the value connected to their work". Personally, I have seen this has always been the case in the last 20 years as this is how we got e-mail, messaging, Blackberries, web pages, word processing, digital collaboration tools (the last few rounds and the current ones), etc. in the doors of small to large organizations. I have worked in and with technically forward organizations and ones that are traditionally thought of as slow adopters and found adoption is based on value to work and ease of use and rarely based on age.

This lack of understanding around value added and (as Toby Redshaw reinforced) "competitive advantage" derived from the social tools available today for use in the enterprise is driven by fear. It is a fear of control that is lost from the top-down. But, the advantage to the company from having this information shared and easy found and used for collaboration to improve knowledge, understanding, and efficiency can not be dismissed and needs to be embraced. The competitive advantage is what is gained today, but next month or next quarter it could mean just staying even.

Getting Beyond Fear

But, what really is important is the communication and social enterprise tools are okay and add value, but the fear is overplayed, as a percentage rarely occurs, and handling the scary stuff it relatively easy to handle.

Tagging and Social Bookmarking in Enterprise

In the halls I had many conversations around tagging ranging from old school tagging being painful because the experts needed to tag things (meaning they were not doing the job as expert they were hired to do and their terms were not widely understood) all the way to the social bookmarking tools are not scaling and able to keep up with the complexity, nor need to disambiguate the terms used. But, I was really impressed with the number of organizations that have deployed some social bookmarking effort (officially or under somebody's desk) and found value (often great value).

Toby Redshaw: I though folksonomy was going to be some Bob Dillon touchy-feely hippy taxonomy thing, but it has off the chart value far and above any thing we had expected.

My presentation had 80 to 90 percent of the people there using social bookmarking tools in some manner in their organization or worklife. The non-verbal feed back as I was presenting showed interest in how to make better sense of what was being tagged, how to use it better in their business, how to integrate with their taxonomy, and how to work with the information as the tools scale. The answers to these are longer than the hour I have, they are more complex because it all depends on the tools, how they are set-up and designed, how they are used, and the structures of information inside and outside their organization.

Stitching Conversation Threads Fractured Across Channels

Communicating is simple. Well it is simple at its core of one person talking with another person face-to-face. When we communicate and add technology into the mix (phone, video-chat, text message, etc.) it becomes more difficult. Technology becomes noise in the pure flow of communication.

Now With More Complexity

But, what we have today is even more complex and difficult as we are often holding conversation across many of these technologies. The communication streams (the back and forth communication between two or more people) are now often not contained in on communication channel (channel is the flavor or medium used to communicate, such as AIM, SMS, Twitter, e-mail, mobile phone, etc.).

We are seeing our communications move across channels, which can be good as this is fluid and keeping with our digital presence. More often than not we are seeing our communication streams fracture across channels. This fracturing becomes really apparent when we are trying to reconstruct our communication stream. I am finding this fracturing and attempting to stitch the stream back together becoming more and more common as for those who are moving into and across many applications and devices with their own messaging systems.

The communication streams fracture as we pick-up an idea or need from Twitter, then direct respond in Twitter that moves it to SMS, the SMS text message is responded back to in regular SMS outside of Twitter, a few volleys back and forth in SMS text, then one person leaves a voicemail, it is responded to in an e-mail, there are two responses back and forth in e-mail, an hour later both people are on Skype and chat there, in Skype chat they decide to meet in person.

Why Do We Want to Stitch the Communication Stream Together?

When they meet there is a little confusion over there being no written overview and guide. Both parties are sure they talked about it, but have different understandings of what was agreed upon. Having the communication fractured across channels makes reconstruction of the conversation problematic today. The conversation needs to be stitched back together using time stamps to reconstruct everything [the misunderstanding revolved around recommendations as one person understands that to mean a written document and the other it does not mean that].

Increasingly the reality of our personal and professional lives is this cross channel communication stream. Some want to limit the problem by keeping to just one channel through the process. While this is well intentioned it does not meet reality of today. Increasingly, the informal networking leads to meaningful conversations, but the conversations drifts across channels and mediums. Pushing a natural flow, as it currently stands, does not seem to be the best solution in the long run.

Why Does Conversation Drift Across Channels?

There are a few reasons conversations drift across channels and mediums. One reason is presence as when two people notice proximity on a channel they will use that channel to communicate. When a person is seen as present, by availability or recently posting a message in the service, it can be a prompt to communicate. Many times when the conversation starts in a presence channel it will move to another channel or medium. This shift can be driven by personal preference or putting the conversation in a medium or channel that is more conducive for the conversation style between people involved. Some people have a preferred medium for all their conversations, such as text messaging (SMS), e-mail, voice on phone, video chat, IM, etc.. While other people have a preferred medium for certain types of conversation, like quick and short questions on SMS, long single responses in e-mail, and extended conversations in IM. Some people prefer to keep their short messages in the channel where they begin, such as conversations that start in Facebook may stay there. While other people do not pay attention to message or conversation length and prefer conversations in one channel over others.

Solving the Fractured Communication Across Channels

Since there are more than a few reasons for the fractured communications to occur it is something that needs resolution. One solution is making all conversations open and use public APIs for the tools to pull the conversations together. This may be the quickest means to get to capturing and stitching the conversation thread back together today. While viable there are many conversations in our lives that we do not want public for one reason or many.

Another solution is to try to keep your conversations in channels that we can capture for our own use (optimally this should be easily sharable with the person we had the conversation with, while still remaining private). This may be where we should be heading in the near future. Tools like Twitter have become a bridge between web and SMS, which allows us to capture SMS conversations in an interface that can be easily pointed to and stitched back together with other parts of a conversation. E-mail is relatively easy to thread, if done in a web interface and/or with some tagging to pull pieces in from across different e-mail addresses. Skype chat also allows for SMS interactions and allows for them to be captured, searched, and pulled back together. IM conversations can easily be saved out and often each item is time stamped for easy stitching. VoIP conversations are often easily recorded (we are asking permission first, right?) and can be transcribed by hand accurately or be transcribed relatively accurately via speech-to-text tools. Voice-mail can now be captured and threaded using speech-to-text services or even is pushed as an attachment into e-mail in services as (and similar to) JConnect.

Who Will Make This Effortless?

There are three types of service that are or should be building this stitching together the fractured communications across channels into one threaded stream. I see tools that are already stitching out public (or partially public) lifestreams into one flow as one player in this pre-emergent market (Facebook, Jaiku, etc.). The other public player would be telecoms (or network provider) companies providing this as a service as they currently are providing some of these services, but as their markets get lost to VoIP, e-mail, on-line community messaging, Second Life, etc., they need to provide a service that keeps them viable (regulation is not a viable solution in the long run). Lastly, for those that do not trust or want their conversation streams in others hands the personally controlled application will become a solutions, it seems that Skype could be on its way to providing this.

Is There Demand Yet?

I am regularly fielding questions along these lines from enterprise as they are trying to deal with these issues for employees who have lost or can not put their hands on vital customer conversations or essential bits of information that can make the difference in delivering what their customers expect from them. Many have been using Cisco networking solutions that have some of these capabilities, but still not providing a catch all. I am getting queries from various telecom companies as they see reflections of where they would like to be providing tools in a Come to Me Web or facilitating bits of the Personal InfoCloud. I am getting requests from many professionals that want this type of solution for their lives. I am also getting queries from many who are considering building these tools, or pieces of them.

Some of us need these solutions now. Nearly all of us will need these solutions in the very near future.

New Profession Unfolding In Beauty and Geekery

A week or more ago I ran across the incredible video of Blaise Aguera y Arcas presentation of Photosynth and Seadragon at TEDTalks 2007. The video is stunning work of Seadragon and Photosynth bringing a collection of images to life from one or more resources.

While the video and ideas behind the tools are incredible displays of where we are today with technology and where we are heading, this caused some ideas I have been trying to get to gel to finally come together. In this video Blaise states (my own transcription):

So what the point here really is, is we can do things with the social environment taking data from everybody, from the entire collective memory of what the earth looks like, and link all of that together and make something emergent that is greater than the sum of the parts. You have a model that emerges of the entire earth, think of it as the long tail to Stephen Lawlers Virtual Earth work. This is something that grows in complexity as people use it and whose benefits become greater to the users as they use it. Their own photos are getting tagged with metadata that somebody else entered. If somebody bothered to tag all of these saints and say who they all are, then my photo of the Notre Dame Cathedral suddenly gets enriched with all of that data. I can use it as an entry point to dive into that space in that metaverse, using everybody else's photos, and do a cross-modal and cross-user social experience that way. Of course a by product of all of that is an immensely rich virtual models of every interesting part of the earth, collected not just from overhead flight and satellite images, but from the collective memory.

Torrent of Human Contributed Digital Content

What this brought together was the incredible amount of human contributed digital content we are sitting on top of at this moment in time. This is not a new concept, but what is different is the skills, tools, and understanding to make use and sense of all this content are having to change incredibly. The Photosynth team is making use of Flickr content that has been annotated by humans (tags, titles, and descriptions), as well as by devices (date, time, location, etc.). This meta information provides hooks put pull disparate information back from its sole beauty and make an even greater beauty and deeper understanding. The collective is better than the pieces, but pulling to collective together in a manner that is coherent, adds value, and brings deeper appreciation is where get hard.

Much of information understanding and sense making to date has relied on human understanding and we have used tools to augment our understanding. But, we now need to rely on deeper analytics in quantitative methods and advanced algorithms to make sense and beauty out of the bits and bytes. The models of understanding are changing to requiring visualizations methods (much like those of Stamen Design) to begin to grasp and see what is happening in our torrent of information at our finger tips and well as make sense of the social interactions of our digitally networked and digitally augmented lives.

Amalgamation of Designer and Quant Geek

What gelled in my mind watching the Blaise demonstration is there is a skill set missing in the next generation comprised of amalgamated design, information use, analytical foundation, and strong quantitative skills. I have clients in start-up businesses and in enterprise that are confronting these floods of information they need to make sense of from folksonomies and customer generated content (including annotations and regular feedback). The skills needed for building taxonomies are not translating well when the volume of information the information managers are dealing with is orders of magnitude higher than what they dealt with previously. The designer, information architect, and taxonomist who have traditionally have dealt with building the systems of information order, access, and use are missing the quantitative skills to analyze and make sense out of a torrent of loosely structured information and digital objects. Those with the quantitative and strong analytical skills have lacked the design and art skills to bring the understanding into frame for regular people grasp and understand.

This class of designer and quant geek is much like the renaissance men, but today the field of those forging new ground is open to men and women. The need to understand not only broad but deep sets of data and information so to contextualize it into understanding is the realm of few, unfortunately as there is a need for many.

I know of limited pockets of people with the skills to do the hard work of querying the vast array of information, objects, and raw data then make something of value of it. But, there needs to be more of these people getting trained as designers with solid quantitative and analytical skills (or the converse). Design shops are missing the quant geeks and engineering shops are missing the visualization geeks that bring this digital world rich in opportunity into something that makes sense and beauty.

If you know people like this that are bored, please let me know as I am finding opportunities flowing.

Full-Day Social Web & Folksonomy Workshop at d.construct

Tickets for the d.construct Workshops go on sale June 14, 2007. Buying a ticket for a full-day workshop provides free access to the full d.construct conference on September 7th. I am presenting the following workshop on September 6th...

Building the Social Web with Tagging / Folksonomies

Folksonomy Book In Progress

Let me start with an announcement. I have not had any answer for continual question after I present on tagging and folksonomy (I also get the question after the Come to Me Web and Personal InfoCloud presentations), which is "where is your book?" Well I finally have an answer, I have signed with O'Reilly to write a book, initially titled Understanding Folksonomy (this may change) and it may also be a wee bit different from your normal O'Reilly book (we will see how it goes).

I am insanely excited to be writing for O'Reilly as I have a large collection of their books from over the years - from the programming PHP, Perl, Python, and Ruby to developer guides on JavaScript, XHTML, XML, & CSS to the Polar Bear book on information architecture, Information Dashboard Design, and Designing Interfaces: Patterns for Effective Interaction Design along with so many more.

Narrowing the Subject

One of the things that took a little more time than I realized it would take is narrowing the book down. I have been keeping a running outline of tagging and folksonomy related subjects that have been in my presentations and workshop as well as questions and answers from these sessions. The outline includes the deep knowledge that has some from client work on the subject (every single client has a different twist and set of constraints. Many of the questions have answers and for some the answers are still being worked out, but the parameters and guidelines are known to get to viable solutions.

Well, when I submitted the outline I was faced with the knowledge that I had submitted a framework for a 800 to 1,000 page book. Huh? I started doing the math based on page size, word counts, bullets in the outline, and projects words per bullet and those with knowledge were right. So, I have narrowed it down to an outline that should be about 300 pages (maybe 250 and maybe a few more than 300).

What Is In This Smaller Book?

I am using my tagging and folksonomy presentations as my base, as those have been iterated and well tested (now presented some version of it well over 50 times). While I have over 300 design patterns captured from tagging service sites (including related elements) only a few will likely be used and walked through. I am including the understanding from a cognitive perspective and the lessening of technology pain that tagging services can provide to people who use them. There will also be a focus on business uses for intranet and web.

When Will This Be Done

Given that I have a rather busy Fall with client work, workshops, and presentations I set a goal to finish the writing by the end of Summer. It sounds nuts and it really feels like grad school all over again, but that is my reality. I have most of the words in my head and have been speaking them. Now I need to write them (in a less dense form than I blog).

Your Questions and Feedback

If you have questions and things you would like covered please e-mail me (contact in the header nav above). I will likely be setting up a blog to share and post questions (this will happen in a couple weeks). I am also looking for sites, organizations, and people that would like to be included in the case studies and interviews (not all will end up in the book, but those that are done will end up tied to the book in some manner). Please submit suggestions for this section if you have any.

Hoping About

Things have been a wee bit busy the past few weeks. I am off to Banff tomorrow (Monday) and boomerang right back after the WWW Conference Tagging Workshop as I have two days of private workshops in DC just following days.

I am off to the 2007 Identity Workshop for a few days, in part to talk to the some TagCommons people face to face, as well as have some client work to follow-up on. I am then off to south of the boarder, for some work before heading back to the office.

Tagging Workshop at d.construct

I should let you know early that I will be doing a full-day tagging workshop prior to d.construct 2007 in Brighton, England in September. I will post more about this as it is announced. The space is rather limited so keep an eye out.

Workshops Near You & Packages

Those interested in the workshop and I will add you to a list for announcing them. If you would like one in your organization or city I can help get this moving. Toward the end of May I will be providing more information about these, the getting smart packages (workshop or presentation combined with days of advising over a set of months). As I have mentioned these to people the interest is quite strong, so if you want more info on these before they are public on the InfoCloud Solutions site drop me an e-mail.

E-mail

If you have an e-mail that may have an answer that would be longer than 2 minutes to write I likely still have it lined up, but if you want to jump that line, send the e-mail again (or a series of short e-mails with single questions). I am deeply sorry for my delay in responding. I have no excuse, but the need for more time.

From the HQ Office

It has been a good stretch of travel, mostly for work/professional life, but also took a trip to Florida for family holiday. At the moment I am back in the office working on proposals for upcoming projects of various lengths for clients and working through the process of writing, which involves dead trees at the final stages.

Web 2.0 Expo and SF Bay Area

I am soon off again to the San Francisco Bay Area to speak at the O'Reilly Web 2.0 Expo and have business meetings around the Bay Area (please ping via e-mail if you would like to meet-up during this time).

WWW2007 Workshop on Tagging and Metadata

Early next month I am off to Banff to keynote the WWW2007 Workshop on Tagging and Metadata for Social Information Organization. I am not sure how long this trip will be as I will have some pressing work around this time.

Social Software Summit

Lastly, I should note there will be a Social Software Summit that will run at the same time as the ASIS&T IA Summit next Spring (Spring 2008) in Miami. The Social Software Summit is still in its early stages of planning (the idea, dates, location, and interest have been launched). The dates are April 10-11 2008. I have a role in the planning and preparation for this event, along with some other incredible people.

On SXSW Tag You're It Panel

I am a panelist on the Tag You're It Panel at South by SouthWest in Austin, Texas. Others on the panel are the ever fantastic: Heath Row (moderator), George Oates, and Ben Brown. The panel information:

Tag You're It on Saturday 10 March 2007 at 2:00 pm to 3:00 pm. The panel will be looking at what people are actually doing inside social tagging systems and where things have gone in the past couple years with tagging. We will get beyond the notion that tagging is cool by providing examples of how people are really using the tools in innovative and useful ways.

Stop by and say hello.

Analysis of LibraryThing vs. Amazon Tagging Analysis

I have posted my Breaking Down LibraryThing vs. Amazon Tagging Analysis over at Personal InfoCloud. I have spent a lot of time analyzing what Amazon is doing with tagging over the past 16 months. Much of it was missed, but that was not the disappointing bit in the analysis. Most of the comparisons being made were really apples to oranges.

At some point I will write-up an analysis of what Amazon is doing well (some things they are doing brilliantly) and where it has yet to really take advantage of what they have. This will likely have to be broken in to a series as my the two impromptu presentations on the subject have been about an hour long (yes, there is that much there), not including the background set up bits.

I have been including a highlevel view of Amazon tagging in my normally full tagging/folksonomy presentation for the last year or so as there are valuable examples in what is there and their iterations.

Ma.Del Tagging Bookmarklet

Out of frustration with Yahoo MyWeb no longer surfaces results in Yahoo Search, which made Yahoo Search much better for me than any other web search. Now that this is no long functioning and there is no response as to if or when it will return I am back to Google and Microsoft Live Search (the relevancy is better for me on many things). But, this change also removes the value of MyWeb and this has me looking back to Ma.gnolia (also am a huge fan of Raw Sugar and their facets, but that is another longer post).

New Tagging Combo Bookmarklet

When I became a fan of MyWeb I used some glue to make Del.icio.us and MyWeb Combo Bookmarklet.

So now I have done the same for Ma.gnolia and del.icio.us with the Ma.Del Marklet (drag to bookmark bar in FireFox and Safari only). This was built using the Ma.gnolia bookmarklet Ma.rker Mini as its base.

Life Data Streams Bubbling

Emily Chang's post about her My Data Stream brought back memories from a ton of conversations last year. I captured a few of these ideas in a relatively short Life Data Stream post over at Personal InfoCloud, which has comments turned on.

You may want to take a look at TechMeme for related posts.

Lessons in Identity

There is much consternation and gnashing of teeth today over the Flickr requiring a Yahoo! login from here forward, it has even made it to the BBC - Flickr to require Yahoo usernames. One of the Flickr co-founders, Stewart Butterfield, provided rationale that would have been a little more helpful up front. The reasons from Stewart are good, but are not solid value propositions for many.

Identity Lessons

There are some insanely important lessons in this dust-up. These lessons revolve around product versus mega-brand/mega-corporation; personal management of identity; and brand trust.

Product Brand versus Mega Brand

One of the primary issues in the Flickr and Yahoo! identity merging involves the love of Flickr the brand and what is stands for in contrast to the perception of the Yahoo!. Flickr was a feisty independent product that innovated the snot out of the web and bent the web to its will to create a better experience for real people. Yahoo is seen as a slow mega corporation that, up until recently, could not sort out how to build for the web beyond 1999. Much of the change in Yahoo is credited to the Flickr team and some others like Bradley Horowitz.

The change in Yahoo! has been really slow as it is a really large company. It seems to be moving in a positive direction with the changes to Yahoo! Mail (came from buying another company who got things right) and the new Yahoo! front door, but the perception still hangs on. Similar to Microsoft's operating system and software, changes to the corporation are like trying to turn a battleship under full steam forward. It is tough changing inertia of a corporation, as not only is it internal technologies and mindsets, but brand perceptions and the hundreds of millions of user perceptions and experience that are going to go through the change.

Take the hulking beast of Yahoo and pair that with a new product and brand Flickr, which is seen as incredibly nimble and innovative and there is a severe clash in perceptions.

Personal Management of Identity

There are a couple issues that are tied up together in the Flickr and Yahoo branding problem involving identity. First, there is the issue of being personally associated with the brand. There are many people who strongly consider themself a "Flickr" person and it is an association with that brand that makes up a part of their personal identity. Many of the "Flickr" people believe they are part of the small lively and innovative new web that Flickr represents. The conflating of the Flickr brand with the Yahoo! brand for many of the "Flickr" people is schizophrenic as the brands are polar opposites of each other. Yahoo! is trying to move toward the Flickr brand appeal and ideals, but again it is turning that battle ship.

The tying one's personal identity to Yahoo! is very difficult for many "Flickr" people. Even within Yahoo! there are battles between the old core Yahoo! and the new upstarts that are changing the way things have always worked. Unfortunately, with the flood of start-up opportunities the Yahoo employees who embrace the new way forward are the people who are seemingly moving out to test the revived waters of web start-ups. This makes turning the battleship all that much harder from the inside.

Second, is managing the digital identity and having personal control over it. Many people really want to control what is known about them by one entity or across an identity. I know many people who have more than one Yahoo! account so to keep different parts of their personal life separate. They keep e-mail separate from search and photos out of their own personal understanding of privacy. Privacy and personal control of digital identity is something that has a wide variation. This required mixing of identity really breaks essential boundary for people who prefer (mildly or strongly) to keep various parts of the digital lives segregated. Many people do not want to have one-stop shopping for their identity and they really want to control who knows what about them. This wish and desire MUST be grasped, understood, and respected.

Brand Trust

All of this leads to people's trust in a brand. People have different levels of trust with different brands (even if the brands are treating their information and privacy in the same manner). Flickr greatly benefited by being a small company who many of the early members knew the founders and/or developers and this personal connection and trust grew through a network effect. The staff at Flickr was and is very attentive to the Flickr community. This personal connection builds trust.

Yahoo! on the other hand is a corporation that has not had a personal touch for many years, but is working to bridge that gap and better connect with its communities around its many products (some of this works well, but much is neglected and the bond is not there). The brand trust is thinner for a larger organization, particularly around privacy and control over digital identity. Many of the large companies make it really difficult to only have one view of your identity turned on when you log in (myYahoo, Mail, and movie ratings are on and all other portions are not logged in - for example).

Conversely, there are those who would like to use their Yahoo! identity and login for things like OpenID login. Recently, Simon Willison (a recent ex-Yahoo) did just this with idproxy.net. And, yet others would like to use other external to Yahoo! logins to be used as a single sign on. Part of this is single sign on and another part is personal control over what digital parts of one's live are connected. It is a personal understanding of trust and a strong belief for many that this perception of trust MUST be respected.

One approach that should NEVER happen is what Google is doing with Dodgeball. This past two weeks I have been contacted by a few people using Dodgeball (I use this service), which was bought and is owned by Google. I was getting contacted by people who found my Dodgeball account by entering my Gmail identity. The problem is I never connected my Gmail to Dodgeball and was going to drop Dodgeball over the required joining of the identities. Google in this instance flat out failed at protecting my identity and privacy, but it does that regularly (personally believe that Google is not Evil, but they are not competent with privacy and identity, which is closely tied with Evil). Had Yahoo! done this with Flickr it would have been really over the top. [I have introduced people at Google to the Digital Identity Gang to better understand digital identity and privacy issues, which is a great sign of them knowing they need to do much better.]

Conclusion

There are a lot of tangents to identity, brand, and personal association that seem to have been left out of the equation in the Yahoo! and Flickr identity merger. A more mature approach to identity at Yahoo! would not have required Flickr members to change over, as for many the changes to value added by conflating the identities is not of interest to those who have not done so yet. For many of those that are feeling hurt it is part of their personal identity that is bruised and broken. Hopefully, Yahoo! has grasped this lesson and will treat other acquisions (Upcoming, del.icio.us, and particularly My Blog Log (among others)) differently.

Ghosts of Technology Past, Present, and Future

The past two days have brought back many memories that have reminded me of the advances in technology as well as the reliance on technology.

Ghost of Rich Web Past

I watched a walk through of a dynamic prototype yesterday that echoed this I was doing in 1999 and 2000. Well, not exactly doing as the then heavy JavaScript would blow up browsers. The DHTML and web interfaces that helped the person using the site to have a better experience quite often caused the browser to lock-up, close with no warning, or lock-up the machine. This was less than 100kb of JavaScript, but many machines more than two years old at that time and with browsers older than a year or two old did not have the power. The processing power was not there, the RAM was not there, the graphics cards were not powerful, and the browsers in need of optimizing.

The demonstration yesterday showed concepts that were nearly the exact concept from my past, but with a really nice interface (one that was not even possible in 1999 or 2000). I was ecstatic with the interface and the excellent job done on the prototype. I realized once again of the technical advances that make rich web interfaces of "Web 2.0" (for lack of a better term) possible. I have seen little new in the world of Ajax or rich interfaces that was not attempted in 2000 or 2001, but now they are viable as many people's machines can now drive this beauties.

I am also reminded of the past technologies as that is what I am running today. All I have at my beck and call is two 667MHz machines. One is an Apple TiBook (with 1 GB of RAM) and one is a Windows machine (killer graphics card with 256MB video RAM and 500MB memory). Both have problems with Amazon and Twitter with their rich interfaces. The sites are really slow and eat many of the relatively few resources I have at my disposal. My browsers are not blowing up, but it feels like they could.

Ghost of Technology Present

The past year or two I have been using my laptop as my outboard memory. More and more I am learning to trust my devices to remind me and keep track of complex projects across many contexts. Once things are in a system I trust they are mostly out of my head.

This experience came to a big bump two days ago when my hard drive crashed. The iterative back-ups were corrupted or faulty (mostly due to a permission issue that would alter me in the middle of the night). The full back-up was delayed as I do not travel with an external drive to do my regular back-ups. My regularly scheduled back-ups seem to trigger when I am on travel. I am now about 2.5 months out from my last good full back-up. I found an e-mail back-up that functioned from about 3 weeks after that last full backup. Ironically, I was in the midst of cleaning up my e-mail for back-up, which is the first step to my major back-up, when the failure happened.

I have a lot of business work that is sitting in the middle of that pile. I also have a lot of new contacts and tasks in the middle of that period. I have my client work saved out, but agreements and new pitches are in the mire of limbo.

Many people are trying to sync and back-up their lives on a regular basis, but the technology is still faulty. So many people have faulty syncing, no matter what technologies they are using. Most people have more than two devices in their life (work and home computer, smart phone, PDA, mobile phone with syncable address book and calendar, iPod, and other assorted options) and the syncing still works best (often passably) between two devices. Now when we start including web services things get really messy as people try to work on-line and off-line across their devices. The technology has not caught up as most devices are marketed and built to solve a problem between two devices and area of information need. The solutions are short sighted.

Ghost of the Technosocial Future

Last week I attended the University of North Carolina Social Software Symposium (UNC SSS) and while much of the conversation was around social software (including tagging/folksonomy) the discussion of technology use crept in. The topic of digital identity was around the edges. The topic of trust, both in people and technology was in the air. These are very important concepts (technology use, digital identity, and trusted technology and trusted people). There is an intersection of the technosocial where people communicate with their devices and through their devices. The technology layer must be understood as to the impact is has on communication. Communication mediated by any technology requires an understanding of how much of the pure signal of communication is lost and warped (it can be modified in a positive manner too when there are disabilities involved).

Our digital communications are improving when we understand the limitations and the capabilities of the technologies involved (be it a web browser of many varied options or mobile phone, etc.). Learning the capabilities of these trusted devices and understanding that they know us and they hold our lives together for us and protect our stuff from peering eyes of others. These trusted devices communicate and share with other trusted devices as well as our trusted services and the people in our lives we trust.

Seeing OpenID in action and work well gave me hope we are getting close on some of these fronts (more on this in another post). Seeing some of the great brains thinking and talking about social software was quite refreshing as well. The ability to build solid systems that augment our lives and bring those near in thought just one click away is here. It is even better than before with the potential for easier interaction, collaboration, and honing of ideas at our doorstep. The ability to build an interface across data sets (stuff I was working on in 1999 that shortened the 3 months to get data on your desk to minutes, even after running analytics and working with a GIS interface) can be done in hours where getting access to the wide variety of information took weeks and months in the past. Getting access to data in our devices to provide location information with those we trust (those we did not trust have had this info for some time and now we can take that back) enables many new services to work on our behalf while protecting our wishes for whom we would like the information shared with. Having trusted devices working together helps heal the fractures in our data losses, while keeping it safe from those we do not wish to have access. The secure transmission of our data between our trusted devices and securely shared with those we trust is quickly arriving.

I am hoping the next time I have a fatal hard drive crash it is not noticeable and the data loss is self-healed by pulling things back together from resources I have trust (well placed trust that is verifiable - hopefully). This is the Personal InfoCloud and its dealing with a Local InfoCloud all securely built with trusted components.

Adding Another SocialNet to Your List of Too Many?

Phil Gyford makes his plea for a single social network sign-on or as it was stated last week by Jeremy Keith on Twitter, "portable social network with XFN".

This post continues at Following Friends Across Walled Gardens at Personal InfoCloud. This covers identity services, Local InfoCloud, trusted friends, and web services. Comments are turned on there.

Personal Twitter Use

Early this past summer I started playing with Twitter (then donning the moniker "twttr"). It drove me absolutely bonkers. I could not sort out how to stop my handful of friends from dumping their, "I had a gorgonzola cheese sandwich" into my SMS. I would be in a meeting or giving a presentation and my phone would vibrate with this micro-blogging nothingness of life status updates.

Since then I stopped pushing anything, but direct responses, to SMS or e-mail. This really made Twitter much better. But, then I was not peeking at it. In the past month or two I have had it running as a regular tab in my browser and it is much better, it does not scream for my attention, but acts more like me looking across a bar to see what my friends are doing. It is now a nice social space with quiet chatter.

Last week when I was in San Francisco I was using Twitter and Dodgeball, but found my friends in SF mostly using Dodgeball at night and I was mostly not in proximity (I only have one person in my DC network on Dodgeball). The Dodgeball demands to connect with Google account pushed me over from logging in, which is the last thing I want.

Twitter in SF worked wonderfully. I could state a meeting was shifted and announce I was going to get coffee and would find another person that wanted to join up to do the same. I found others doing the same and I would join them. I could also partake in cross continent chatter with friends.

This week I moved Twitter out to its own narrow (it needs to be even narrower - is there a Greasemonkey script to make it narrow) window. I keep it on my large monitor to my right, which is my social space (calendar, skype, YIM, AIM/iChat, and now Twitter). These are my social glancing applications and Twitter is a really nice compliment to the pack of Local InfoCloud tools, now that I have it set to match my expectations and desire for interruptions (or desire for minimal interruptions).

Retooling Offline

There are two phrases that I am finding odd today. One, is actually from last night as I took the kid to dinner and when we were done we were told, "our computer went down and they are having to retool it". All I could think of was making widgets and gears by hand or building the casts and dies to create new parts. What was really meant was the computer system was rebooting (for 35 minutes) and being updated.

The other oddity is the message from Growl that "Joe Smith is now offline" when a person leaves Skype and other IM tools. I am sorry that the person is no longer in service. But it means they are no longer available for instant messaging or calls. They do not exist as one of my neighbors I can click on and chat or talk with as I want or wish. Going off line is tantamount to not existing, so even though the person in their physical embodiment is fine and well, they are broken as you can no longer get to them.

Yahoo! Bookmarking and Broken Roadmap

[Update: [This response came from Nathan Arnold an engineer on the Bookmarks/Social Search team

It would seem that either we've under-communicated the roadmap ideas, and you've gotten the wrong impression of what's going on.

No MyWeb user is being forced to use Bookmarks or Del.icio.us just yet. Del.icio.us continues to stand on its own, and MyWeb and Bookmarks continue to share your data. If you save something in Bookmarks, it will be private in MyWeb. If you save something in MyWeb, it will show up in Bookmarks and you can edit it their (bookmarks being private, only you can access it).

The eventual roadmap is to migrate users off MyWeb only when the good social elements of MyWeb have been integrated into the bookmarks product. Until that time, users can continue to use MyWeb as they see fit. When we do shut the switch off to MyWeb, the same features will be available on Bookmarks.

At that time, they will ALSO have the option of migrating content to del.icio.us.

Hope that clears it up...]

I have received a lot of response to one item from yesterday's post, Yahoo! Bookmarks Beta (or Alpha), which looked at the new bookmarking replacement from Yahoo!. The response has been rather harsh and critical of one move, that is pulling the MyWeb 2 content into the Bookmarks Beta. Most IMs and e-mail are from people who are really livid that their social bookmarking content is pulled into a closed system. Had Yahoo been smart and clearly stated they were doing this on the Bookmark Beta page it would not have helped it seems as they took people's information from one context and are breaking that context. Not grasping this essential component has be questioning if Yahoo really has thought this through. Yesterday I focussed on the design and development problems, today I am focussing on the product issues.

Bookmarking Beta

Yahoo! drastically needed to update their Bookmarking tool. It is a tool that is widely used and was really clumsy in today's web works. The ease of use of the new tool and adopting MyWeb 2's saved pages and adding tagging to folders was essential. Bookmarks is a closed system as it always has been, but some elements of sociality are integrated that are seemingly familiar and comfortable for regular people.

Bookmarking Beta has a good overview video highlighting some of the new functionality and possibly helpful help pages (ironically the link for help is broken in Safari and the in Firefox you can get to the help page, but the content is not viewable). The marking and explanation around the new Bookmarking tool is good and is needed.

Breaking Social Bookmarking

Yahoo! moving the the small base of people using MyWeb 2 into Bookmarking Beta was flat out foolish. I thought so yesterday, but there were so many other things that needed addressing I lumped it in with the rest. The livid responses I received about this one made me realize it really needs more focus. Yahoo! never explained or marketed MyWeb 2 well, if at all. It is a rather good tool that did some things really well. One of the things that was quite good was its ability to share and recommend items from your friends and contacts. This was a component that oddly was well ahead of del.icio.us and was in the product before Yahoo! acquired del.icio.us. The potential for great social interactions, recommendations, and interactions was central for most of the people that used MyWeb 2 regularly. For others it was a more friendly interface to a social bookmarking tool than del.icio.us (I will get to this in more depth in a moment).

Moving MyWeb 2 content, which is content with intent to be social into a tool that is not social is really backwards thinking. The strong reactions by people who use the tool prove this out. Connecting those dots to begin with deeply has be questioning if Yahoo! gets what they are doing. It is an old web mistake, a really poor old web mistake.

Shrinking 3 to 2

The stated roadmap for MyWeb 2, Bookmarks, and del.icious has Yahoo! moving three main products into two. Two are similar and one is different. Bookmarks is different as it is not traditionally a social tool (not saying it could not or should not be, if done well). MyWeb 2 and del.icio.us are similar tools in that they are both social bookmarking tools. While they are similar the audiences for both are vastly different and the I am really not sure they will or even should mix.

Yahoo! Innovation and Focus on Regular People

Yahoo! in recent years has bought some incredibly innovative companies. There was a whole lot of questions about integrating products that were innovative into the standard Yahoo! offerings. The first of these companies was Flickr, which was a product that was (and is back to being) incredibly innovative. Flickr was vastly different than Yahoo! Photos and many questioned how Yahoo! would integrate them. What Yahoo! did with Flickr is take some of their innovations and integrate them into their mainstream Photo product. What Yahoo! did that was brilliant was leave Flickr as a its own product and let them innovate and test the waters. The Flickr team has grown and they are back to doing insanely brilliant things. Integrating a Flickr into Photos would not have been good for either product. Photos is aimed at regular people who love the product and it serves them well. Flickr is a different beast as it is very social and it is very emergent and it has a fan base that gets that. Flickr has passionate users that love the new features, functionality, and sociality. It has an interface that meets those passionate fans.

Yahoo! has an incredibly large user base (around 70 million people). Its focus is on regular people and serving their needs really well. It is currently going through upgrades to its interfaces for many products, see the Yahoo! homepage for a sample of the great interfaces that are aimed and working really well for regular people and are seemingly being brought to other products, like Bookmarks. These regular people are not the alpha geeks and followers of the innovative products, they want products that work as they expect and they are comfortable with allowing them to do what they want and need. Yahoo! gets this really well and are marrying the innovation and improved design that will work across browsers for these regular people. Yahoo takes time and care ensuring that the products are as smooth, bug-free, and usable as any product or company out there (possibly better than most). They build real products that real people can use.

Innovation and del.icio.us

The big problem I see, which is far worse than the big mistake of moving MyWeb 2 into Bookmarking Beta, is taking an innovative product like del.icio.us and pushing it mainstream. Currently, del.icio.us has about 1 million users. These users are not the normal Yahoo! regular people users, they are ones that will use and enjoy innovative products. The del.icio.us interface is one that many of the regular people understand or like (I have done a decent amount of user testing around this) as it seems very "geeky" and I have heard comments along the lines of "I never liked DOS". This is fine as many of those that use and passionately love del.icio.us enjoy the interface. The interaction design, like the compound tag terms are really foreign to regular people, who more easily understood the comma separated tags with spaces between real words (as that is how most regular people write a string of terms). It has a completely different base of people using it than regular people.

Yahoo! really needs del.icio.us to keep innovating. Joshua Schacter and his team are doing incredible things and they need to keep trying new things and pushing the envelope. Yahoo! really needs a del.icio.us, just like it needs Flickr to remain a distinct product. I have constantly wondered why del.icio.us never took on Yahoo! branding like Flickr or Upcoming, but of late I had thought it was letting del.icio.us innovate and be free, which makes a lot of sense.

Poisoning the Water

What the Yahoo! roadmap seems to be doing is poisoning the water. Bringing del.icio.us into the mainstream will piss off many of those people who are passionate about del.icio.us and its innovation. There were fears of this with Flickr, but Yahoo! proved that leaving Flickr alone was valuable to the company as a whole. Either Yahoo! does not care about the innovation or the passionate users that help provide feedback on social bookmarking to Yahoo! or they don't get what they have. There are two very different sets of people using Yahoo! products and those using del.icio.us. Mixing the two will more likely alienate the passionate del.icio.us users or not be a product that will work well with regular people. Like Flickr and Photos they are two separate groups of people. Yahoo! needs both groups of people to maintain is regular people using Yahoo! and to keep the innovation going.

What Roadmap?

It really makes no sense to poison del.icio.us by pushing it mainstream. So what roadmap? It seems like Yahoo! should have a self supporting tool with del.icio.us with a revenue neutral product (at least revenue neutral) that is ad supported. It needs that quick moving testing and innovation platform (it also needs them for many other products, like calendaring, address book, file storage, etc.) to keep the pipeline filled with good well tested ideas that work with people who are understanding of emergent systems. These good ideas can then flow into testing for the tools for regular people and see if they work there. Yahoo! needs its social bookmarking advocates that love del.icio.us, they can not afford to lose their eyes, interest, or input.

So where does the social bookmarking tool or features for regular people go? Yahoo! needs its new and improved Bookmarking tool and it needs del.icio.us. Changing del.icio.us to go mainstream would be a monumental screw-up. Bringing more sociality into the regular Bookmarking tool, would be a better option. Yahoo! already screwed up by putting content from a their social bookmarking took into a non-social bookmarking tool. The failures of MyWeb 2 were largely no marketing and no iteration to fix the many rough bits.

New ideas explaining and time. Innovation takes time to become integrated into use by regular people. Innovation and understanding of new constructs and concepts get adopted through reading the manual (FAQ or Help), watching a demonstration, reading about it in their normal media streams, watching friends and co-workers, and recommendations of friends. Yahoo! is beginning to take these steps with Bookmarking Beta, they never did this well for MyWeb 2. Bringing the new tools of sociality into the regular Bookmarking tool with highlighting the need for it (triggering the lightbulb moment) and various means of educating would make sense. The social networking tools should become part of the mainstream. Tying these interactions and relating them to known social constructs in peoples lives for sharing information with some groups and not all is something many regular people get. It takes explaining it in terms that regular people understand. Yahoo! does this explaining very well in many other places, why is it so difficult to grasp for social networking?

One avenue for introducing social bookmarking into the mainstream is sharing bookmarks with Yahoo! Groups that they already belong to. Many people have their bridge club in Groups or their kid's soccer (football) team. They have groups of people that they are comfortable sharing links and other information with already. Limiting the new Bookmarks tool to e-mail and SMS is fine, but it seems like there is a ready audience waiting for a well explained tool that would solve technology problems they already have, which is sharing links and bookmarks with people they already know and trust. Yahoo! really needs to use what they do well in various contexts and various audiences that use it.

Tower Records is No More

My musical youth has a chapter closed with the Sale and Liquidation of Tower Records. In Central California, where I went to high school there was rather little constructive to do. I was a fan of music and played in school bands and some pick-up bands. But the place where much of the discussion about music took place was Tower Records.

The Social Gathering Spot

Tower Records was one of my first non-formal social meeting places. I would meet friends there to talk about new bands and music of interest, which included things that were not quite on local radio that embraced a mono-culture of rock, more rock, some rock, and light rock. Radio did not venture too far from "Top 40" radio, but Tower Records did. Not only did I find out from friends music that could be of interest to me, but the staff was insanely knowledgeable. I had my jazz interests broadended and found out about non-American bands.

Tower Grew with Me

As I moved around to university and life beyond, Tower Records remained a resource of smart musically engaged staff that could make great recommendations or do a deep dive on nearly any genre of music. In the past few years I have been trying to find similar recommendations services that are as broad as the human staff at Tower Records, but nothing can quite match it. I still have been shopping at Tower Records as my off-center music interests can be satiated at Tower on a Saturday looking through the new music discount stack or bin. I could walk into the nearest Tower to me and have a half-brained request with remotely partial information and the staff would nail what I was seeking. I continued to discover more music of interest that I was not getting turned on to anywhere else. The prices at Tower for much of the new music farther out in the long tail met my price point metric of less than 12 US dollars.

Other Poor Options

While I would occasionally buy from Amazon or other on-line retailer, Tower was my place. Now I am heading more toward on-line only as Walmart and Best Buy have incredibly horrible staff that continually walk away rather than answer a question to get a sale. Both have the most painful customer service and I know an quick in and out trip will turn into a 45 minute lesson poor customer service and how poorly trained and unpassionate staff can ruin an experience. Tower was about people passionate about music.

Holiday Memories

One memory that will always last with me is Christmas Eve and Christmas Day. There was very little open in Stockton, California, the place that is a giant suburb, without and "urb" to be a sub of. In high school we would gather at Tower on Christmas Eve night and head there the first opportunity we had on Christmas Day to spend whatever money we had garnered or to return the Carpenters greatest hts album. In the college years it was the place to gather and see friends who did not go to the "big party". In the post college years it was the place to go when the bars seemed like they were filled with young kids home from college and so loud you could not have a conversation. Tower Records held great memories and was held together by staff with great passion for the music they sold.

Update and Austrialia Preparations

Things here are a wee bit busy of late. I have been getting myself accustom to local time again and doing final preparations for the trip to Austrialia to speak at Web Directions and the OZ IA. I will be presenting "IA for Web Designers/Developers" as well as "IA for the Come to Me Web" at Web Directions (a few tickets may still be available, check soon - I could not urge you enough to go to Web Directions as the quality and subject matter is stellar and well worth the price) and a Folksonomy and Tagging that works presentation at OZ IA.

If you are in the Australia region and heading to the event or just want to meet-up, please let me know (using thomas at this domain as an e-mail address). I will be around in Sydney through Labor Day.

I have also been tightening the schedule for Fall work at InfoCloud Solutions, please contact me soon as I have some limited time still available.

Do Not Break the Web

On the list of things you should never do is Do Not Break the Web particularly for important resources. No matter what problems exist in winding down a partnership, never, never mess with the public good that has been done. This may be one of the most damaging childish acts I have seen in a while.

One only hopes that the Slidell Hurricane Damage Blog can come back to life as it was a central resource used by people and proved blogs have a place. Who cares who built it. It has real value to real people.

This site was informative, provided a central point of communication, and built community. It was about those that used it not those who made it.

Platial Turning it Up

A few months ago a couple of friends pointed me to Platial a social geo-annatation site that is build on top of the Google map API. As luck would have it I met up with the creators and developers of Platial while in Amsterdam at XTech 2006. I was in deep "just got off an overnight flight" syndrome, but really enjoyed talking with them non-the-less.

Platial is headquartered in Portland, Oregon and on my recent trip I stopped in to say hello. Not only do they have killer developers and staff, an incredible workspace, but great things are coming to Platial. I left even more impressed with the tool and the direction it is heading than I was prior.

If you have not tried it, head on over and give it a try. Remember to keep coming back as they have more killer stuff in the pipeline.

Technosocial Architect

Those of you that know me well know I am not a fan of being labeled, yes it is rather ironic. A large part of this is a breadth of focus in the lens, from which I view the world. I am deeply interested in how people interact, how people use technology, and the role of information in this equation. My main interest is information and information use, when to people want it and need it, how people acquire it. I am utter fascinated by how technology plays in this mix and how important design is. I look at technology as any mediated form of communication, other than face-to-face communication. The quest began in the technology "quot;paper age" looking at layout and design of text and images on the printed page and the actual and latent messages that were portrayed in this medium. I also dove into television and video as well as computer aided visualizations of data (Tufte was required reading in quantitative methods class (stats) in the early '90s in grad school).

Well, this life long interest only continued when I started digging into the web and online services in the early 90s. But, as my interest turned professional from hobby and grad student my training in quantitative and qualitative (ethnographic) research were used not for public policy, but for understanding what people wanted to do with technology or wished it would work, but more importantly how people wanted to use information in their life.

Basis for Digital Design and Development

As I have waded through web development and design (and its various labels). Most everything I have done is still based on the undergrad training in communication theory and organizational communication. Understanding semantics, rhetoric, layout, design, cogsci, media studies, cultural anthropology, etc. all pay a very important part in how I approach everything. It is a multi-disciplinary approach. In the mid-80s I had figured everybody would be using computers and very adept by the time I finished undergrad, that I thought it was a waste to study computer science as it was going to be like typing and it programming was going to be just like typing, in that everybody was going to be doing (um, a wee bit off on that, but what did I know I was just 18).

People Using Information in Their Life

The one thing that was of deep interest then as it is now, is how people use information in their life and want and need to use information in their life. To many people technology gets in the way of their desired ease of use of information. Those of us who design and build in the digital space spend much of our time looking at how to make our sites and applications easier for people to use.

Do you see the gap?

The gap is huge!

We (as designers and developers) focus on making our technology easy to use and providing a good experience in the domain we control.

People want to use the information when they need it, which is quite often outside the domains we as designers and developers control.

Designing for Information Use and Reuse

Part of what I have been doing in the past few years is looking at the interaction between people and information. With technology we have focussed on findability. Great and good. But, we are failing users on what they do with that information and what they want to do with that information. One question I continually ask people (particularly ones I do not know) is how are you going to use that information. When they are reading or scanning information (paper or digital it does not matter) I ask what is important to them in what is before them. Most often they point to a few things on the page that have different uses (an article referenced in the text, an advertisement for a sale, a quote they really like, etc.). But, the thing that nearly everything that they find important is it has a use beyond what they are reading. They want to read the article that is referenced, they want the date and location for the sale (online address or physical address and date and times), they want to put the quote in a presentation or paper they are writing.

End-to-end is Not the Solution

Many companies try to focus on the end-to-end solution. Think Microsoft or Google and their aim to solve the finding, retaining, using, and reusing of that information all within their products. Currently, the companies are working toward the web as the common interface, but regular people do not live their life on the web, they live it in the physical world. They may have a need for an end-to-end solution, but those have yet to become fully usable. People want to use the tools and technologies that work best for them in various contexts. As designers and developers we can not control that use, but we can make our information more usable and reusable. We have to think of the information as the focal point. We have to think of people actually connecting with other people (that is individuals not crowds) and start to value that person to person interaction and sharing on a massive scale.

Our information and its wrappers must be agnostic, but structured and prepared in a manner that is usable in the forms and applications that people actually use. The information (content to some) is the queen and the people are the king and the marriage of the two of them will continue the reign of informed people. This puts technology and the medium as the serf and workers in that kingdom. Technology and the medium is only the platform for information use and reuse of the information that is in people's lives. That platform, like the foundation of a house or any building must not be noticed and must serve its purpose. It must be simple to get the information and reuse it.

Technology and Design are Secondary

Those of us that live and breathe design and development have to realize what we build is only secondary to what people want. It is the information that is important to regular people. We are only building the system and medium. We are the car and the road that take people to Yosemite where they take pictures, build memories, bond with their travel companions, etc. What is created from this trip to Yosemite will last much longer than the car or road they used to get them to the destination. We only build the conduit. We have to understand that relationship. What we build is transient and will be gone, but what people find and discover in the information they find in what we build must last and live beyond what we control and can build or design. We must focus on what people find and want to use and reuse while they are using what we are designing and building for them.

Information as Building Blocks

All of what is being described is people finding and using information that an other person created and use it in their life. This is communication. It is a social activity. This focus is on building social interactions where information is gathered and used in other contexts. Information use and reuse is part of the human social interaction. This social component with two people or more interacting to communicate must be the focus. We must focus on how that interaction shapes other human interactions or reuses of that information garnered in the communication with an other and ease that interaction. If you are still reading (hello) you probably have something to do with design or development of technology that mediates this communication. We are building social tools in which what is communicated will most likely have a desired use for the people interacting outside of what we have built or designed.

Technosocial Architects

People who understand the social interactions between people and the technologies they use to mediate the interactions need to understand the focus is on the social interactions between people and the relationship that technology plays. It is in a sense being a technosocial architect. I ran across the word technosocial in the writings of Mimi Ito, Howard Rheingold, and Bruce Sterling. It always resonates when I hear technosocial. Social beings communicate and inherent in the term communication is information.

Focus on People, Medium, and Use

Just above you see that I referenced three people (Mimi, Howard, and Bruce) as people who used a term that seems to express how I believe I look at the work I do. It is people, more importantly, it is individuals that I can point to that I trust and listen to and are my social interpreters of the world around me. These people are filters for understanding one facet of the world around me. People have many facets to their life and they have various people (sometimes a collective of people, as in a magazine or newspaper) who are their filters for that facet of their life. There are people we listen to for food recommendations, most likely are different from those that provide entertainment, technology, clothing, auto, child care, house maintenance, finance, etc. We have distinct people we learn to trust over time to provide or reinforce the information we have found or created out of use and reuse of what we have interacted with in our life.

Looking at many of the tools available today there is a focus on the crowd in most social tools on the web. Many regular people I talk to do not find value in that crowd. They want to be able to find individual voices easily that they can learn to trust. Just like I have three people I can point to people in social software environments look at the identity (screen name many times) as their touch point. I really like Ask MetaFilter as a social group "question and answer" tool. Why? Mostly because there are screen names that I have grown to know and trust from years of reading MetaFilter. The medium is an environment that exposes identity (identity is cloaked with a screen name and can be exposed if the person so decides in their profile). People are important to people. In digitally mediated social environments the identity is that point of reference that is a surrogate for name in physical space. In print the name of the writer is important as a means to find or avoid other pieces or works. We do the same in movies, television news, television shows, online videos, podcasts, blogs, etc. the list does not end.

Our social mediums need to keep this identity and surface the identity to build trust. People use identity as gatekeepers in a world of information overload. When I look at Yahoo! Answers and Yahoo! MyWeb (my absolute favorite social bookmarking tool) I get dumped into the ocean of identities that I do not recognize. People are looking for familiarity, particularly familiarity of people (or their surrogate identity). In MyWeb I have a community (unfortunately not one that is faceted) where I trust identities (through a series of past experience) as filters for information in the digital world around us, but I am not placed in this friendly environment, but put in an environment where I find almost nothing I value presented to me. This is the way Yahoo! Answers works as well, but it does not seem like there is the ability to track people who ask or answer questions that a person would find value in.

The tools we use (as well as design and build) must understand the value of person and identity as information filters. The use of information in our lives is one explicit expression of our interest in that subject, the person who created the information, or the source what housed that information. Use and reuse of information is something we need to be able to track to better serve people (this gets in to the area of digital rights management, which usually harms information use more than it enables it, but that is another long essay). The medium needs to understand people and their social interaction people have with the information and the people who create the information and the desired use. This use goes well beyond what we create and develop. Use requires us understanding we need to let go of control of the information so it may be used as people need.

Need for Technosocial Architects

Looking at the digital tools we have around us: websites, social computing services and tools (social networking sites, wikis, blogs, mobile interaction, etc.), portals, intranets, mobile information access, search, recommendation services, personals, shopping, commerce, etc. and each of these is a social communication tool that is based on technology. Each of these has uses for the information beyond the digital walls of their service. Each of these has people who are interacting with other people through digital technology mediation. This goes beyond information architecture, user experience design, interaction design, application development, engineering, etc. It has needs that are more holistic (man I have been trying to avoid that word) and broad as well as deep. It is a need for understanding what is central to human social interactions. It is a need for understanding the technical and digital impact our tools and services have in mediating the social interaction between people. It is a need for understanding how to tie all of this together to best serve people and their need for information that matters to them when they want it and need it.

Prefab and the Blog Template

I have been fascinated by prefabricated (prefab) homes for the past few years. It first started with "why"? Why would somebody want to live in a prefab home. But, that turned into, "Hmmm, there is something to this prefab stuff". Part was the Dwell magazine interest in prefab, which played out into a prefab competition and prefab competition winners.

Prefab Blogs

I had the same feelings toward the standard blog styles, templates, and themes. Quickly, the standard designs became the norm. Where we had personally designed pages that had their own distinct flavor and style we had beautiful generic designs adopted by growing masses. The level to entry to beauty was lowered. In doing so I began to have many friends with the same blog design (this personally caused me cognitive difficulty as I remember blogs by color and distinct design and the wonderful design of the generics made my methods of distinguishing one blog from the other null and void). This sameness may say something about my friends and their similar taste and my apparent lack of diversity in choice in those whose company I enjoy all through the lens of visual design.

Prefab as an Old Cultural Trend

The more I thought, and still think, about prefab homes the more I realize our modern post-industrial lives are prefab. The suburbs (even urban settings) are all based on a limited selection of "floorplans" and exterior designs. I have spent a fair amount of time traveling the past year or two in the northern and western hemisphere in urban settings. There is a sameness to the city center architecture in Amsterdam, Oxford (England), San Francisco, Berlin, London, etc. The homes, commercial, and public buildings have their set patterns that distinguish time, use, and taste.

I think about my home, which was built in 1951 and was part of a small sub-division, which had a limited number of options that included our "cape cod" floor plan and style. Our neighborhood is changing like many others around the country that have homes more than 20 years old the older homes are being vastly modified and expanded or are being torn down and new larger homes are taking their place. These newer homes are too quite similar in style and floor plan to each other.

Is Prefab Bad?

As my initial dislike of prefab has faded, I still keep wondering about good or decent design being mass marketed and becoming too familiar and creating a backlash. One purveyor or good design for everybody is IKEA, which everybody I know owns at least one or two pieces of furniture from, no matter their financial or social status. Prefab homes are not quite in the same category, but they are heading in a similar direction. In our post-industrial life familiarity and similarity breeds comfort for many. We see similar patterns of similarity even in those cultures of differentiation (punk, MySpace, alternative, etc.) where the rebellion against the "beautiful" and commonly accepted "good design" is subverted. Tattoos, piercing, mohawks (again, which is comforting and ironic to me), illegible text in designs, low contrast design of bold color choices, etc. all are part of the counter culture, but are all a blending and a culture of familiarity and comfort.

There are set patterns in our cultures. When personal websites started (this one is a variant of one I started more than 10 years ago) there was a handful of them, a few hundred or a few thousand handfuls. Personal sites were personal reflections. They were our playgrounds and our means to be different, as much a part of being divergent as they were emergent. In MySpace we see much of the same attempt to separate one's self from the crowd. But, at the same time with 51 million (give or take 10 or 20 million more) differentiation is only part of a much larger pattern.

Finding a Home

Prefab is not bad, but just a means to inexpensively and easily get a home. It is not the exterior, but the interior space that is the place for personalization. Just as templates in blogs are a means to get a good design as a starting point to personalize, but the personalization is minor edits to the design as one component. The real personalization is the content that fills the once blank spaces. It is what is put in the blank text box. It is the voice and the expression of our views and ideas that make the space its ours and theirs. Much like what activities, what we make of the places we occupy, and who we interact with that shape our physical prefab spaces it is much the same same in the digital prefab spaces.

We are all out to find and build our home. It is something that is ours. It is something that is a reflection of who we are, who we want others to believe we are, and/or who we want to be.

Still Thowing Out the User

There is much buzz about getting rid of the term user these days. Don Norman talks about using the term person, PeterMe picks up on this, and others are not happy with the term "user generated content", like Jon Udell who would like to use "reader-created content", Robert Scoble who believes it is screwing the Long Tail, and Jeff Veen who talks about people writing the web. I have to agree, well I did more than agree.

Throwing Out the User

More than a year ago I got fed up with the user and wrote about saying Good Bye to the User. In years prior I have watched people having painful moments in usability testing. These people felt sorry that they could not easily use what we built and designed. They had empathy for us, but we just lumped them in the category "user". User is not a good word, it is a dirty four letter word. Far too many times designers and developers blame the "user". We tried to solve the user's problems. It was not the problem of the user, it is a real person's pain.

As designers and developers we know deep inside that technology is complex and difficult to use, but we often forget it. The term user has stood in the way. But using person or people, we can see the pain and feel the pain. Many of us consider ourselves users and we do not have these problems, but we are über users, who at one point had the same pain and struggles.

People are different, we have learned this early in life. We can take some characteristics and lump groups of people together, but there are so many important facets that that make us who we are it is difficult to lump people across facets. The only way to lump people separating ourselves as designers and developers out of the equation and putting the focus on regular people. If you are reading this, you are most likely not a regular person who has problems using technology as they wish or need to. It is real people with pain. It is real people who worry about privacy, identity issues, easy access to needed info for themselves and some easy access for some people they know but impossible access for most everybody else, etc. But, the problem with this is these real people do not know this is what they want or need until they do not have it an it becomes painfully aware to them.

Generating Content

I like approach of Jeff Veen and Jon Udell who focus on person-created content. In a hip world of popularity engines like Digg where the masses or crowd bubble up information we forget that most people listen and trust individual voices. We have done this with mass media for years. We trusted certain news anchors and certain reporters on television. We read and trusted certain journalist, columnists, reviewers, and opinion writers. This trust was not always to the wrapper of the communication, like a paper or the whole network news offerings. It comes down to people trusting people. Individuals trusting individuals.

Those of us who have been blogging for nearly a dog year or more understand it is about the individual. We are individual people creating content. We are individual voices. We may be part of a collective at times, but people trust us the person and over time may come to trust people we trust, whom our readers do not know and do not trust yet.

Bringing People Together with People

So what do we need in these social computing environments? We need to see the person. We need to have the ability to find the person similar to us. We want to find those whom are near in thought to us. This may not be the most prolific person on a subject or the most linked to, but their interests match our interests and or vocabularies are similar (often a very good sign of commonality). In the popularity engines we should be able to find those who have "liked" or "dug" things similar to that which we have the same feelings and/or interests.

Doing Without the User

The past year I have been asked many times how easy it is not to use the term user. Well, at first it was hard to transition because it was a term I just used with out thinking. It was also hard because many of my clients and customers I worked with liked using the term user (they also have had many of the problems that come with the term user). But, over time I have a few clients using people and the empathy for the pain that the people who use their products feel is felt and it is reflected in their work products.

One benefit that came from focussing on the person and not the user has been being able to easily see that people have different desired uses and reuses for the data, information, media, etc. that the products I am working on or my clients are developing. I can see complexity more easily focussing on people than I could the user. Patterns are also easier to see looking at the individual people as the patterns resemble flows and not steps. When we focus on the user we try to fit what we built to pre-determined patterns, which we have broken into steps. We can determine steps that are roughly common points of task changing in the flows (changing from seeking to recognizing in a search task it part of an iterative flow, which we can determine is a separate step, but whether that leads to the next step or iterates a few more times is part of a person's information workflow.

Steps are Broken

One of the steps that is getting broken by real people is that around process. People use tools in different ways. For years we have been looking at a publish and subscribe model. But, that is missing a step or two when we look at the flows. People create content and publish it, right? Well, not quite. We are seeing people skipping the publish and pushing it straight to syndication. There is no single point where it is published and has a definable address. The old publish and subscribe model assumed publishing would syndicate the information (RSS, ATOM, RDF, etc.). But, we all know that syndication has been a really slow adoption for traditional media. It was many years after those of us blogging and syndicating information saw traditional media pick-up on the trend. But, traditional media has always understood going straight to syndication with columnists, radio, and television shows. It was the blogging community and personal content creators that were late to understanding we could just syndicate the information and skip the publishing step in the flow.

Getting to Watching People and Flows

How do we not miss things? We watch people and we need to pay attention to their flows. Each individual, each of their desires, each of their different personal information workflows, across each of their current devices, and how they wish they could have what we build inflict less pain on their person.

The person should not feel empathy for those of us building and designing tools and systems, we must feel the person's and peoples pain and feel empathy for them. Where have we stood in their way of their desired flow? Now we must get out of the way, get rid of the user, and focus on people to build and design more effectively.

Is Mechanical Turk for Digital Human Filters?

The New York Times article, Software to Look for Experts Among Your Friends, brought to mind a couple conversations from my recent trip to Amsterdam. At XTech there were a couple presentations about Mechanical Turk (as well as other Amazon web services) and the big question was "what is a killer application for Mechanical Turk?" Many of us through out suggestions, many good, but I have kept thinking about one.

The one killer application is not really a problem a human solves, but the collective interests and amalgamation of information and trained services humans use and have trained. You see, for me Yahoo's MyWeb 2.0 is my killer search solution as it pays attention to what I and my "community" have interest in and mirrors our vocabulary (we used our own vocabulary to tag items of interest on the web in the MyWeb social bookmarking tool). These items of interest in MyWeb 2.0 are offered to me first in my web searches and more often than not what I am seeking is in this collection of mine or my contact's.

These searches that are based on human filters and collaborative filtering of information and structuring what we find of interest and bookmark bringing the information out from 5 to 40 pages deep in the web. It mirrors our interests and perspectives. But, what if we need information outside of our own interests? Now we need not our own corpus of items and possibly one outside those in our loose collective. Let us think I need information about transmission of disease between monkeys. This is not something I have interest in and I am not sure anybody I know (or would be couple of degrees of separation away) would have interest in. This is where I would love to turn to Mechanical Turk to use the filtering and aggregation capabilities of another person's life filtering. I may not want to add the monkey disease transmission to my own corpus, but I need to use a corpus of somebody who has this interest. In a sense I need to uses somebody's digital brain and information attraction mechanisms.

I am not sure if this is really a job for Mechanical Turk, but it requires another person's interests and permission. The Tacit company seems to have a similar product, but only works on Windows and most of the people I would want to tap are not Windows users, but most have web-based information resources.

An Overview of the Local InfoCloud is Available

I have finally posted a write-up on Exposing the Local InfoCloud, which explains the attributes and components that comprise the Local InfoCloud. This is a write-up of an explanation that has been bubbling for a couple years and I finally put into a presentation last Fall for Design Engaged. The Local InfoCloud include resources that are familiar to us and can often be the social software elements with which we interact as trusted resources.

During a recent symposium on social software (I attended virtually) there was much grumbling around the term "community" and when I stated I was going to try and redact that term from my usage, I was quickly asked what I was going to replace it with. Community is broadly used and for most of my uses the components in the Local InfoCloud are more distinct pointers to what people can mean when they discuss community. The components are also can help us describe the human and digital resources that bring data, information, and media objects closer to us.

When I have chatted with people about the attributes and components in the past it leads to more questions and wonderful discussions. The point of this piece is to clarify the framework for the Local InfoCloud and capture discussion. I have incorporated the feedback from chats I have had, where it was convincing, relevant, and I was happy with how it jelled. I am looking for more feedback and discussion, which is part of the reason it is posted at the Personal InfoCloud (comments and trackback capabilities are available, but moderated, there).

Live Data Could Solve the Social Bookmarking Problem with Information Volatility

Alex brings up something in his Go and microformat stuff! covering what is in the works with Microformats at Microsoft. Scroll down to where Alex talks about "mRc = Live data wiring", now this live data access is incredibly important.

One of the elements that has been bugging me with social bookmarking it the volatility of the information is not taken into account when the bookmark is made. No, I am not talking about the information blowing up, but the blood pressure of the person bookmarking may rise if the data changes in some way. I look at social bookmarking, or bookmarking in general as a means to mark a place, but it fails as an indicator of state or status change of the information we are pointing to. The expressing of bookmarking and/or tagging is an expression of our explicit interest in that object we bookmarked and/or tagged. The problem is our systems so far are saying, "yes, you have interest, but so what".

What the live data approach does is makes our Personal InfoCloud active. If we could bookmark information and/or tag chunks of information as important we should be able to find out when that information changes, or better get an alert before the information changes. One area where this is essential and will add huge value is shopping. What happens with products in the real world? The prices change, they go out of stock, the product is modified, production of the product stopped, etc. The permeations are many, but those expressing interest should be alerted and have their information updated.

One of the things I have been including in my "Come to Me Web" presentations is the ability to think about what a person needs when they use and want to reuse information. We read about a product we desire, we read the price, but we may think about the product or put it on a wish list that is related to an event in the future. When we go to act on the purchase the information we have gathered and bookmarked may be out of date.

One solution I have been talking about in my presentations is providing an RSS/ATOM feed for the page as it is bookmarked so the person gets the ability to get updated information. I have built similar functionality into past products years ago that let people using data know when the data changed (e-mail) but also provided the means to show what the data was prior and what it had changed to. It was functionality that was deeply helpful to the users of the system. Live data seems a more elegant solution, if it provides the means to see what information had changed should the person relying on or desiring the information want it.

Popularity Overrated?

Matt McAlister brings up the problems of being popular. This is a subject I have been spending a fair amount of time thinking about the past few months. Matt has a statement that is at the core of my focus, "Popularity-driven models water down the value in those hard-to-find nuggets." I spend a lot of time with regular people talking to them about tagging and many of the newer web tools that are popular with the forward thinking web geek crowd. One of the biggest problems stated are around the popularity tools, like tag clouds and collective voting on news (e.g. digg, etc.).

The problems are related to popularity getting in the way of what they are seeking. The tag cloud is what gets noticed on pages, but most people think del.icio.us (or any other tool or service that uses tag clouds) is fully represented by the tag cloud. That is a huge problem as del.icio.us is a very broad tool, but a quick look at what is in a tag cloud or the new items on the front page has users thinking it is a very narrowly focussed social bookmarking tool that mostly attracts people with technical and web interests. This completely misses the communities that sit under that tag cloud. In popular tools most of the content and communities of interest are sitting below the tag cloud and are not represeted at all by the tag cloud.

Much of the value of human filtering, which is the capability of a social bookmarking tools (like del.icio.us, RawSugar, Shadows, and Yahoo's MyWeb 2) is in finding the those &#quot;hard-to-find nuggets" (as Matt states). The value in these tools is being able to follow certain people on specific subjects, which they bookmark and tag. Many of these tools are fairly good at this, but they must focus on the specific interests not just the person in that service. As the tools grow with more people using them the tools must scale to allow us to filter out the noise.

Popularity does not help filter, but it takes the fire hose of information and just focusses it. What we find with the popularity tools it that much of this information can be found elsewhere. Remember high school? Do the popular 10% represent the interests of the remaining 90%? Didn't think so. Now look at the popularity tools and interfaces and you begin to see the problems that the 95% of the web users have with these tools. They don't scale, they are tied to their interests that they celebrate as being popular. How do regular people fly below the tag cloud? How do regular people use a Digg or a memeorandum to find their interests (if these sites were that broad)? How do we (as web developers and designers) build for breadth and depths to surface that, which is lost in the regular web search engines?

Seeing how Yahoo's MyWeb 2 surfaces content that people in one's own community have found and bookmarked, it could be that tagging is one of the methods (MyWeb 2 is hands-down my favorite social bookmarking tool as it makes Yahoo Search the best search engine for me by a long shot because it focusses on my vocabulary and interests. Were my interests focussed on model railroading or knitting a tool along these lines would be far more valuble than any other tool. Finding new items, as well as the gems that are hidden, is quite tough on the web today and I don't see the popularity tools doing anything to fix this.

Does this mean that the popularity tools do not work? No, but their usage is limited.

Congressional Race Reaches MySpace

I got a new and different request today in a social site, a request to "add Allan Lichtman as a MySpace friend". While the campaign has an official Allan Lichtman for Congress site, I thought the MySpace page was a new and interesting approach, particularly for a candidate of the people.

First, I do not know of any other campaigns that have a presence on MySpace or other social networking sites. I am sure they exist, but the MySpace entry interests me as it is a place where young voters (potential voters atleast) hang out. Getting people within collision space of running into a candidate in a web-based community is interesting. A friend of a friend in virtual space is a good play in my book.

While, I know very little about Allan Lictman I added him as a friend as a marker to spend a little more time finding out about him and his campaign. The request and the failure of social networking systems lack of ability to more granularly define relationships or components of relationships that "friends" have defined is really made clear here. I can not define how I know Allan Lichtman, nor can I define the elements that I find of interest in his stances.

Do we need a political social network? I really do not think that more verticals to social spaces are needed, but the social spaces we have need to stop being relative failures for the millions that use them and find them still frustrating.

So, for now I am a "friend" of Allan Lichtman on MySpace.

Mr. Thackara Provides Fodder for Two Loose Thoughts

Things have been busy of late after a return from Vancouver, British Columbia from the IA Summit. It took a week to get through taxes stuff for a four month old company (as of January 1) and a large stack of e-mail (in which responding meant more e-mail).

Yesterday morning I had the pleasurable fortune to have breakfast with John Tackara of Doors of Perception fame. I really need to put two things out there that popped up in conversation that I need to think about more deeply.

Children today are not into the web tied to computers, but focus on their friends through the mobile voice and text messaging. I have been running into this comment quite a bit from Europeans, but increasingly from parents of teen and pre-teens in America. Having a computer is not a large interest for them, but they live in their mobiles as a means to connect, filter, share, convene, and stay tethered to those that matter to them, their friends. The quick 10 to 20 year scenario for this could mean the web is dead and is a technology that had an immense impact, but was a technology that was relatively short lived. Are our communication technologies trending through ever shorter life spans? This could bolster my thinking that the web is increasingly a temporary terminus for information to be shared and picked up and used in context in other media that is better situated within people's lives.

This leads us to context. I keep looking at much of the information that is on the web as being out of the proper use context for most people. We read information on the web, but the web is not the context in which we will make use of this information we find. The web as it has been traditionally built is marginally better than television, in that an address for a car lot flashed on the television screen is as usable as it is plastered on a web page. The address does us more good in our pocket, in driving (or mass transit) routes, in our mobile that is in our pocket, etc. than it does on the web page, but few web pages today get that clue.

I have also been thinking about tagging and particularly tagging in the folksonomy subset as the tags providing mental context to external information. We use the tags to pull back these bits of information or to aggregate this information when we pull on the digital threads that draw what is at the ends of these tag tethers closer to ourselves. A chunk of information or media out on the web is lacking context to our lives with out these tags. When we have needs, most always framed in the context of a need related to a subject we use tags related to that subject to draw back in that which we found or other people with similar vocabularies have found. These tags provide context for the few thousand chunks of information out of the billions that we have explicitly expressed interest in and have placed the context upon based on its relationship between the information or object and ourself.

Post SXSW Reality Change

Getting back from SXSW Interactive is normally a filled with feeling empowered and excited after hanging out with many like minds. This is normally followed by severe reality slap between my mind/soul and my pocketbook. I want to dive in and build and iterate projects, but where I was was not there in that same space I was there bringing them up to where things were in years past and older (sometimes expired) best practices.

I had thought this year I was going to have a similar experience to that of Ethan of feeling a let down not having people to talk to about the experience. Somehow I have kept the high from SXSW, in-fact I have been filling in the gaps on panels I did not make it to and deeply wished I had made it to by reading other's reviews and presenter's slides.

I think my changed experience is largely due to changing my surroundings this past year to focus on clients that really want to build services and a web that goes beyond the page and resonates in people's lives so that what they offer can be used and reused as people actually want and need to do in their life. As well I have been doing the same around tagging and folksonomy, which blends into social networking and refindability. Lastly I dove back into a project that I have been working on since November of last year, thanks to my trip to London, which is where the light went on and the project started getting framed and built in spare time (with the help of another with a tiny slice of time).

I have been increasingly putting my developer hat back on and scratching my own itch, while pulling in resources to make all of this come to life. SXSW helped put this into perspective. Now I just need to get my taxes and other corporate administrative stuff out of the way to build and finish preparing for the IA Summit in Vancouver, BC

Folksonomy in Physical Space

An example of folkonomy beyond the web. In a Flickr comment the person describes objects they found and strangers properly annotated. Folksonomy is not the content owner or creator tagging and annotating it is others.

This is quite apropos as Flickr, while not offering full tagging by others (if a photo is tagged orange, there is no reason (or way) for others to additionally tag the photo orange, which I wish would get fixed) Flickr does offer the ability for others to comment fully and add knowledge (or humor) to the photos. The string of comments, which this example is pulled is from a query Esther Dyson posted about the type of tree she photographed. Knowledge does not have to come from within but can come from around us as a collective.

SXSW Interactive and Austin BarCamp Overview

This year's SXSW was incredible. It started out a little overwhelming as I realized there were six distinct groups that I hang out with and they don't really intermix. But, this all worked out, as by Sunday I realized that there was enough time to spend time with each group. SXSW has always been the place I escape to so to have wonderful conversations and to hang with many like minds. This year was did not let me down, in fact there were many like minds.

The Tagging 2.0 panel I was on seemed to have gone well, based on the comments that followed. (My presentation with diagram will be posted in a week or so.)

BarCamp Austin

I went over to the BarCamp Austin and had a wonderful time for the hour or so I hung out there. I was a little late for Tara's "Marketing your project: Cluetrain style presentation, but I really enjoyed what I heard. I also got to finally meet Chris Messina and thank him for making the original BarCamp enjoyable and accessible for those of use that were attending virtually (he walked the laptop around when the people moved

Best Take Away Ever

My favorite part of SXSW Interactive this year was not only getting to meet Bruce Sterling (finally), but having him sign my copy (or one of them) of his Wired Magazine article on folksonomy and myself, ":Order Out of Chaos". I got a kick out of the "Dr. Folksonomy".

When you get a chance go grab the podcast of Bruce Sterling's closing remarks, which were stellar and moving.

Killer Digits for the Pocket or Hip

This year, not only did the official SXSW site have a wonderful service to for their pushing their schedule (only the things you want) to your mobile device, but there were other great tools used enforce. It seemed many people had logged into Dodgeball for Austin, a mobile service that lets you know where your friends are and lets you ping the service to share your location. This made connecting with your friends at the right party, restaurant, or bar really easy (I do not normally have a use for this at home). I also used Upcoming to track the events I had interest in and then push them to my phone so I had the time and location with me at all times.

This is a really great example of moving information that is of value out of the web and into our real lives. As a web developer I realized years ago that most of the information that is on the web is not really usable or reusable as it is not structured to be used in the place or context where it makes most sense. Most people do not live their lives on the web they live them in the real world. Information and media must be built with this understanding.

ETech is Emergent? [updated]

I thought this would be the year I was going to ETech, but with a few other things going on it was not the year. I have many friends that go each year and I see them very rarely.

But, I think I would have been very frustrated by ETech this year. It is still about the web. Achingly, still about the web. The problem is digital information and media is increasingly living beyond the web. The web is but one platform to distribute information, but thinking people live their lives in and on the web is silly. Want the information that is on the web, but need the information in their lives, in their devices they have with them, and in context to the rest of their life.

The panel that triggered this reaction is one by friends, Jesse and Jeff "Designing the Next Generation of Web Apps". In Tom Coates review the binary approach (web for reading and web for apps) sounds so short sited and really caused the trigger. Is Emerging Tech just rehashing the current and the past? Or can it move forward? I am not seeing much of that forward movement this year.

People live their lives attracting information and focussing on the Come to Me Web and Personal InfoCloud we know people need the information to better mesh into their personal digital information workflow, which involves very little of the web. People find the information that they want and need and work very hard to keep it attracted to themself for easy refindability. Other than social bookmarking tools and a few others web based tools, much of this is done with tools that are beyond the web. Some people tuck all of their needed information and links into e-mail, others calendar, to do lists, PIMs, text files, syndication, e-mail, SMS, MMS, documents, mobile syndication, mobile documents, outlines, wiki on a stick, etc. There are many tools and many ways of working around lack of web access when people need the information most.

Many people, unlike those of us that build web-based tools (I am in that category), don't live on the web and their digital information needs to live beyond the web as well. That is the future of the web, it is a platform for just one state of information. That state that the web represents is the state of information transience. The information is in the process of moving from the creator to the person needing that information for their own use or for their reuse. This use will most likely not be on the web, but the reuse of information may be on the web.

The web as it exists now is a tool for publishing and aggregating. Some will use the web for use and reuse, but we need far more options that the web for real people to adopt their future and our now. We, as developers of tools, information, and resources must pay attention to real people. We must pay attention to their lives beyond the web and the large box in front of them. We need to understand their problems that they really have, which revolve around refindability and information reuse in their environment and context.

Now please go back to paying careful attention to the great things that friends and other alpha geeks are presenting at ETech and other conferences and un-conferences as that information is needed, but remember we are moving beyond, far beyond this current state of the web.

[update] Um, well Ray Ozzie just made me wish I was at ETech. He just showed what is emergent and what is the future. It could answer many of the items I just listed above. You go Ray!

Ma.Gnolia Review and Color Me Disapointed

I have been digging around Ma.gnolia since it became public and I am finding it missing a lot of things. It is closer to Yahoo! MyWeb2 than del.icio.us but not doing things as well. The design is nice to look at, but there is too much white space and it requires a lot of scrolling. Watching people use del.icio.us, MyWeb, and the many other social bookmarking tools I see scrolling inhibits finding information, as having bits of information in the same line of focus draws lines of connection for the person using the site and this is a great value for the person using the tool.

Rating Bookmarks and Retention Modes

The rating bookmarks is something people say they want, but it is not used to often. People only bookmark what they like, they do not bookmark things they have no interest in. In spending time talking to people using social bookmarking tools they have two or three retention modes: self-interest, others have interest whom the individual values that the person uses as a filter for their attention, and community tagging.

Private Bookmarks and Community

Ma.gnolia has two modes for privacy, on and off. MyWeb2 adds community, which is extremely valuable. MyWeb2 even needs refinement on this front to make that more granular to greatly help findability and valuable community filtering. Not including these social aspects leaves Ma.gnolia behind in the field with a lot of catching up to do.

API, Walled Garden, and In-site Findability

Lacking an API is a serious problem, but it may be in the site somewhere, but the information is really not easily found on the Ma.gnolia site. This seems to be a nice gesture that Ma.gnolia wants to be their own user community, but that is the thinking of two or four years ago. Communities are opening up and walled gardens are opening to let the information and beauty get discovered.

There is Good

All is not needing improvement. I love the beauty of the site. The broad folksonomy well, as the person tagging is clear, the object tagged is clear, and the tags are clear. The ability to pivot when using two of the objects to find the third. I do like the Ma.gnolia approach of marketing by using visible celebrities tagging on their site.

Saving Bookmarks and Wrap-up

Lastly, Ma.gnolia touts their saved pages, but many social bookmarking services provide this service (well, accept del.icio.us as it is missing this component). It seems Ma.gnolia was targeted as a del.icio.us alternative, but those are a dime a dozen. There is nothing new in Ma.gnolia and many things that could have been and should be done a lot better. As I read the Ma.gnolia site is sounds like it is believed to be fully baked at this point, which I deeply hope it is not as this should be a start of the project and quickly fix the project and listen to users.

San Franccisco Reawakens the Need for a Smart Address Book

I am back home in Bethesda, Maryland from my trip to the San Francisco Bay Area this week, coming only a couple days after getting home from Seattle. Today I was wiped out, some from the travel itself (red-eye overnight flights and getting up at 4 am on the East Coast to catch planes), but mostly from 19 to 20 hour days this week. The brain begins to go a wee bit with this shift.

I met with many wonderful people and had great conversations and business meetings, as I always do in the San Francisco Bay Area. The downside it WiFi networks blocking secure connections. I have had more mail blocked or "reached my quota" notices to fill a year all in one short trip.

Need for Better Mobile/Portable Communication

I also realized we (those of us that are not always stuck at a desk or have friends or collaborators that are not stuck at some desk) need much better communication. We need an address book and multi-medium communication tools that are a hell of a lot better than the poorly thought through mess we currently deal with. I was needing to repoint a group of people from one location to meet-up to another at 4:30 for a 7:00 gathering. People may not be pulling e-mail (which I did not have access to the account I sent the initial e-mail from and that caused 6 of 15 sent to bounce back with spam challenges, which I did not get on my mobile device for some very odd unknown reason).

Solving Communication with People in Digital Context

What is the solution? Again, (again that is for those that heard or read my Design Engaged presentation on Clouds, Space & Black Boxes, that I have yet to write-up, but come to a same conclusion for a very different reason) I know we need a very smart address book. We need an address book that has exhaustive contact information, should the person permit us to have this information, for their communication devices and means of accessing them. The address book should have contact rules based on that person's preferences. Connecting to a calendar for that person could instruct our address book the best means to connect to this person. Another alternative could be a ping service that our address book queries that tells our address book what is the best means of contacting that person.

Smart Address Book Contents

Once we have a smart address book that has all of the rules, or could be easily updated through the same ping service for the address book, we prepare our message and our address book selects the best means of contacting that person. We would have some information going out to e-mail, a blast SMS/text message to mobile devices, voice script that gets dropped directly into voicemail, calendar updates, etc. Not only should our networks (WiFi, mobile device, broadband mobile, etc.) not inhibit out transmissions, but our devices should use the best or a combination of messages that work for that person, based on their current context.

The Smart Address Book in Action

Simply it would work like this (any device will do - desktop, laptop, mobile, etc): We create a message we need to send and mark it with the proper urgency and time to live (Tuesday night the message had 2.5 hours for time to live). In our address book we select the people we want to receive the message. Our address book pings that person's communication priority file, which checks who we are requesting the ping, the urgency, and the time to live of the message. The response back to the ping weighs our request and based on the person's preferences and availability (calendar or live settings) and a rating of how good we are in their eyes we are with our requests. The response tells our address book the preferred method(s) of contact for the information. Our address book adds the address/routing for the message in that person's preferred interaction mode and sends the messages. The smart address book and message preparation can be done on a device or on an external service. Either way we should easily have the ability to do it from any device we have at our disposal.

This should some much of the information routing problems we have. If our smart address book could also capture some of the addressee's preferences and rules it would be helpful too, such as they do not answer their home phone, but may answer their mobile phone, but their preferred method of hearing from us is IM or personal e-mail. I have really been noticing in the past couple of years that the world is made up of text people and voice people. It is all about preferences and understanding personal need and personal interaction efficiencies.

Attention to Personal Information Workflow

The rules could also account for often to contact a person when you have not heard from them on a request or deadline. There are cracks in life (some very small and some large) and things fall into these cracks. The smart address book and messaging system could trigger follow-up based on one's own known personal workflow.

Four Things Meme

I was hit with this Four Things meme by Mike Migurski. I am not a fan of similar memes, but they do provide a way to connect and open doors.

Four Jobs I've Had

1. Taco Bell Clerk
2. Electronic Data Analyst (I had green ruled paper, a metal ruler with points and pica, and paper to write data conversion strings instead of a computer)
3. Starbucks Barista
4. Director of Strategic Analysis

Four Movies I Can Watch Over And Over

1. Mind Walks
2. Do the Right Thing
3. Sure Thing
4. Lost in Translation

Four Places I've Lived

1. Seattle, Washington, USA
2. Portland, Oregon, USA
3. Oxford, England, UK
4. San Francisco, California, USA

Four TV Shows I Love

1. Top Gear (UK)
2. 24
3. Mad About You
4. CBS Sunday Morning

Four Places I've Vacationed

1. Calvi, Corsica
2. Paris, France
3. Carmel, California, USA
4. Luzern, Switzerland

Four Of My Favorite Dishes

1. Paella
2. Zachery's Pizza (deep dish)
3. carne asada tacos from a tacqueria
4. (French) Onion Soup

Four Sites I Visit Daily

This has changed a lot in the last couple years as I tend to intially scan most of what I visited daily through RSS/Atom feeds. The following are the sites I actually open everyday

1. Financial Times
2. Wall Street Journal
3. BBC News
4. Flickr

Four Places I Would Rather Be Right Now

1. Amsterdam, Netherlands
2. San Francisco Bay Area
3. Portland, Oregon
4. Oxford, England, UK

Four Bloggers I'm Tagging

Pardon me, but this is the meme and is seemingly harmless.

1. Peter Boersma
2. Andrew Otwell
3. David Smith
4. Joshua Porter

Changing the Flow of the Web and Beyond

In the past few days of being wrapped up in moving this site to a new host and client work, I have come across a couple items that have similar DNA, which also relate to my most recent post on the Come to Me Web over at the Personal InfoCloud.

Sites to Flows

The first item to bring to light is a wonderful presentation, From Sites to Flows: Designing for the Porous Web (3MB PDF), by Even Westvang. The presentation walks through the various activities we do as personal content creators on the web. Part of this fantastic presentation is its focus on microcontent (the granular content objects) and its relevance to context. Personal publishing is more than publishing on the web, it is publishing to content streams, or "flows" as Even states it. These flows of microcontent have been used less in web browsers as their first use, but consumed in syndicated feeds (RDF, RSS/Atom, Trackback, etc.). Even moves to talking about Underskog, a local calendaring portal for Oslo, Norway.

The Publish/Subscribe Decade

Salim Ismail has a post about The Evolution of the Internet, in which he states we are in the Publish/Subscribe Decade. In his explanation Salim writes:

The web has been phenomonally successful and the amount of information available on it is overwhelming. However, (as Bill rightly points out), that information is largely passive - you must look it up with a browser. Clearly the next step in that evolution is for the information to become active and tell you when something happens.

It is this being overwhelmed with information that has been of interest to me for a while. We (the web development community) have built mechanisms for filtering this information. There are many approaches to this filtering, but one of them is the subscription and alert method.

The Come to Me Web

It is almost as if I had written Come to Me Web as a response or extension of what Even and Salim are discussing (the post had been in the works for many weeks and is an longer explanation of a focus I started putting into my presentations in June. This come to me web is something very few are doing and/or doing well in our design and development practices beyond personal content sites (even there it really needs a lot of help in many cases). Focussing on the microcontent chunks (or granular content objects in my personal phraseology) we can not only provide the means for others to best consume our information we are providing, but also aggregate it and provide people with better understanding of the world around them. More importantly we provide the means to best use and reuse the information in people's lives.

Important in this flow of information is to keep the source and identity of the source. Having the ability to get back to the origination point of the content is essential to get more information, original context, and updates. Understanding the identity of the content provider will also help us understand perspective and shadings in the microcontent they have provided.

Hindsights for Moving Forward

The follow list of 10 lessons learned in the Guy Kawaskaki Hindsights blog post I have found to be outstanding. Last week I forwarded it to a few friends, but realized everybody could benefit from reading it. I fully embrace the list and by matter of chance I have largely lived this way. It is well worth a read at any age.

The real kick in the butt I got last year was from the Steve Jobs commencement speech at Stanford University (the audio of the Steve Jobs commencement speech is also available). This speech combined with a death in our family made the time in front of me look much shorter.

The passion for technology and seeing it become more usable so that information can be reusable so that people can actually use it in their lives took focus. This is now my full-time job. We as designers and developers need to look beyond the cool to the useful, the need, and breaking down the barriers for use of information and technology. I have a strong belief that technology can greatly assist us and ease or lives so to give us more freedom. It can also help us make smarter decisions to help others, ourselves, and protect the world around us. It can help us find communities of those with like minds, which helps us feel connected and empowered. But, with these benefits we must also be mindful that the sword of technology is double edged and we must understand how to protect ourselves and society from its properties that are not so beneficial.

Yahoo! Go Launches [Updated]

I am quite interested in the newly launched Yahoo! Go, which is self described as:

Yahoo! Go - a new suite of products and services for your PC, mobile phone and even your TV.

Yahoo! Go allows you to access the information and content that is important to you on whatever device you choose.

So wherever you go, your photos, your music, your email, " your life&#quot; is right there with you. Ready to go.

The service provides your contacts (address book), photos, messanger, and mail. All great to have where ever you go. This is a very helpful service.

But wait! It is missing one thing. Yahoo! states, "allows you to access the information and content that is important to you". If that is true it is missing one giant piece. Where is the calendar? [Update] The calendar is actually there. Russ Beattie (of Yahoo! Mobile) provided the following response:

Y! Go also syncs the Calendar, it syncs with your Yahoo! Calendar and uses the Series 60 native calendar app on the phone for alerts. The SyncML service also syncs the calendar on phones like the SonyEricsson's and Nokias which support it.

What really impresses me is the SyncML work. That news is one of the most impressive things I have heard on calendaring in a while. I have been waiting for Apple to go this route for their iSync for the last couple revisions and I thought they would be the leaders on this syncing standards front. Yahoo! seems to understand the needs today and the future, which is one of the things that has impressed me about Yahoo! in the last year or two (they really get it, possibly better than any other large web company, yes I am considering Google too). If you want more info on Yahoo! and using SyncML Russ has the following post on Yahoo! Mobile Services: SyncML and More. I am still not sure why the marketing people left out calendaring. [/Update]

<ignore>Of all the things to leave out.</ignore> The calendar is one of two pieces of essential social data that people complain constantly that they do not have access to, or did not sync properly (the other is contact info). A large part of our social communication is about the "next". It could be the next call, the next meeting, the next lunch, the next... you fill-in the blank. Social is not completely about the now, it is about the future too. Not having a component to connect in the future and to ensure proper planning it is only a partial social tool.

One of my pet peeves the last four years, or so I have been working with the Model of Attraction and the Personal InfoCloud (your information you are interested, that you have attracted to your device, becomes attracted to you and moves across your devices so it is at your ready call when you want it and need it) is constant access to one's own information, which means whether you have connectivity or not and is available on the device you have with you (it must be device and platform agnostic). Yahoo! seems to get this all but for that one important bit.

In the past year Yahoo! purchased a company that provides event information (Upcoming), which could tie wonderfully into a calendar (either as events you are attending or potential events). Yahoo! also recently announced connecting Tivo and your Yahoo! calendar. We know they get the importance of the calendar. Where oh where is it? [Update] It is actually there just not advertised.[/Update]

Delicious Lesson and Social Network Ecosystems

Joshua Porter brings up a wonderful point he is calling the "Delicious Lesson". The Del.icio.us Lesson is incredibly important, as it is one thing that many tools and implementations of the social web do not get. The person must get value for their interaction in the service or it will fade.

I see so much focus on the technology, the interaction components, the network effect, etc. But, the driver for these services that are successful is that they have a direct primary value for the person choosing to use them.

A Little Effort for Greater Personal Payback

Jeff Hawkins (the inventor of the Palm device and pen-based writing language (Graffiti) Palm used) talks about the most important point for people to adopt and learn Graffiti was it gave the person value. Jeff points out that learning Graffiti took a little bit of time, but people could see value of learning Graffiti as it made for a quicker input of information. There was personal value that did not take a lot of initial effort to learn, which returned a much greater value.

Social Network Ecosystems

In social networks and personal interaction with web applications and their associated communities there is a ecosystem. The social networks have value chains. I have been playing with this idea for a few months (mostly with in the intersection of the Personal InfoCloud and the Local InfoCloud. I have been using it on some personal projects and it is weaving its way into my consulting practice (but with focus on the full ecosystem and values).

The personal interaction with the system/application/service and value derived is a viable measure, particularly when there are two points of value for the person. The first personal value is derived from the service returning direct value to the person for their interaction. In del.icio.us it is making one&039;s own bookmarks/favorites more easily refindable, the ability to expand one's own bookmarks/favorites beyond the functional restrictions of the browser, and having access to the bookmarks/favorites from any browser anywhere one has web access. The second value is the network value, which can be a feeling of digital philanthropy (doing it out of goodness), personal attention (being an authority, coolness, building points for alphaness, etc.), a driver for monetary reward (recognition increases clicks to an site with ad revenues, builds attention for a business, etc.), etc.

Attention is Value

Attention for those providing development, like in the widget communities for Yahoo! Widgets and Apple Dashboard is very important. In the podcast of the Niall Kennedy and Om Malik interview with Kevin Burton regarding APIs this issue gets brought up (beginning at 15:19 into the podcast). The example discusses Konfabulator (the original product name for Yahoo! Widgets) and Apple Dashboard. Kevin Burton (I believe) states Apple Dashboard has larger exposure than Konfabulator does at the moment and Apple could offer the developers more attention to get more people writing widgets for them. Here the initial value for the developers is attention, as is pointed out in the podcast. The developers are passionate about what they do (personal value in a platform for their expression of their development prowess), but the secondary value received is attention. In a limited pool of developers (not only for widgets, but APIs, and other open development arenas) value to the developer is attention, which can lead to monetary value. This value to the developer is going to be a driver for which service they provide their services (a secondary driver is ease of development). The value to the network is more widgets equal more cool things for the service, but the primary reason the developers are there, is often the value to themselves.

Web 2.0 Dead?

It was bound to happen sooner or later, but it was a little sooner than expected. Richard McMannus explains why Web 2.0 jumped the shark as an follow-up to his Web 2.0 is dead. R.I.P. post. This pronouncement has an impact as he is co-writing a book on Web 2.0 for O'Reilly Books (with Joshua Porter) and writes Web 2.0 Explorer on ZD Net. In Richard's explanation he gives the prime reason is to get away from the hype and cynicism.

Tim O'Reilly describes Web 2.0 in rather long detail. But in the more than a year that the term has been around it has not been used in any specific specific sense and it quickly turned into a buzzword with little meaning. There are some profoundly different things taking place on the web, when we compare it to the web five years ago. These things seem to be best described by their terms and pointing to what has changed and where we are going now. Richard writes that he will still largely be writing about the same things, but will not be using the Web 2.0 moniker.

The Rich Interface

During the past six to nine months one could easily see that the term Web 2.0 getting flattened into hype and mis-understanding. Many articles were written about new technologies that were changing the landscape, but neither were the technologies new, nor were they doing much of anything different than sites were doing or trying to do in the previous three to five years. AJAX was not new, it was a new name for xmlhttprequest (which most web developer worth much of anything knew about, but knew there was little browser adoption outside of Microsoft IE). Jesse James Garrett provided a much easier means of calling the long term, mostly to talk more easily about what Flickr and Google (in Gmail and Google maps) had been doing in the past year using it as part of their rich interfaces. The rich interfaces were absolutely nothing new as Flash had been providing the exact rich interface capability for years. The problem was much of the design world had not worked through its documentation and design specifications for a rich interface using Flash, but they jumped all over AJAX with out ever working through solutions to the problems of state, (re)addressing information, breaking the back button, addressable steps in a process, etc. Web browsers growing up and becoming consistent and more processing power and memory on the machines under the browsers have enabled the rich interface more than anything that gets credit for being new.

Web as Platform

The web as a platform is a great step forward, but it is anything but new, just ask the folks at Salesforce. But it has been embraced as a replacement for the desktop . The downside is most people do not have continuous access (or anything near it) and many do not want it. People have set workflows that cross many devices, contexts, and information uses. Thinking the web is the only way is just as short-sited as closed desktop applications. The web as a platform is insanely helpful, but it should not be the only platform. We have to work towards cross-platfoms and cross-device use development as an end not just the web.

Forbidden Term

Very quickly this year the Web 2.0 term was forbidden from usage from many conferences and large meetings I went to. It was forbidden as by that point it had lost its meaning and using the more direct terms, like social networking, social bookmarks, rich interface for mail, web as an application platform, etc. It was also noted that people should not say the new web, with out explaining why they thought it was new. There needs to be clarity in understanding so we can communicate, and Web 2.0 did not provide that as it was an umbrella term that was used as a buzz word to replace specific changes people did not understand.

Without a Term How to We Understand

There have been a handful of people who have been writing on the Web 2.0 changes and landscape and using the term well and describing the components that are being used in new ways. Richard was one and his writing partner Joshua is another. The group that is aggregated at Web 2.0 Workgroup are most of the rest.

With out the term Web 2.0 it will be tough, but it was more a marker of a confluence of many different things that shifted than a bright line in one or two areas. Understanding what has changed will make sense, which is a large part or what Joshua has been doing and a small handful of others. When the confluence is the streams and rivers of technology, social interaction (as Bruce Sterling calls it "technosocial"), interface, web services, application that provide uses that are needed, cultural and social changes along the lines of privacy (this could swing back massively), cultural changes with more people having comfort with social interactions using technology, trust, etc. take place there will be problems describing it. There will also be only a rare few that can cross the chasms and grasp, make sense of the subtle as well as vast changes, and explain them intelligently and simply to others. As the majority of writing has proven it is a very rare few indeed that have the background and wit to handle this challenge.

Now that I am at the end of the brain dump (some of it long festering), I think I am a wee bit sad to see the term losing traction. But, I don't have to think had to remember one of the vast many of poor articles that every journal has had somebody write.

In full disclosure I spoke on the BayCHI Web 2.0 Panel held at Parc in August. Been writing and speaking on digital information use across devices and platforms for three or four years and the underlying information architecture that is needed to support it. In this past year I frame the need for it as a change from the "I go get web" to the "Come to me web" (not quite equivalent to the push/pull analogy, but I will explain this later for those that have not heard the presentations or me just ramble about it). I felt it important to frame what I change I was talking about rather than rely on the Web 2.0 moniker.

Structured Blogging has (Re)Launched

Structured Blogging has launched and it may be one of the brightest ideas of 2005. This has the capability to pull web services into nearly every page and to aggregate information more seamlessly across the web. The semantic components help pull all of this together so services can be built around them.

This fits wonderfully in the Model of Attraction framework by allowing people and tools to attract the information they want, in this case from all around the web far more easily than ever before.

[Update] A heads-up from Ryan pointed out this is a relaunch. Indeed, Structured Blogging is pointing out all of the groups that are supporting and integrating the effort. The newest version is of Structured Blogging is now microformat friendly (insanely important).

Design Engaged and Symposium on Social Architecture

I got back home late Tuesday night from Design Engaged in Berlin and Symposium on Social Architecture in Cambridge, Massachusetts at Harvard. I had a deadline to meet by midnight Tuesday. Much of Wednesday was spent unbolding e-mail and getting essential replies out (more of this to do today) and unbolding my feed aggregator (1500+ things). I also spent time posting photos of the trip to Berlin (currently at 216 photos, possibly a few untagged).

Design Engaged

Design Engaged was somewhat different from last year's event in Amsterdam. It was still interacting with many of my favorite people, but it was a little larger, in a new space, in a new city (one I was not familiar with), and had a larger representation of women. All of these turned out good, but I felt a little more disconnected. The disconnection I think was attributable to an unfamiliar city, staying at a hotel away from where the sessions were, and not having most of the people staying at the same hotel. I tended to stick with those staying at my hotel, which was good for those relationships. But, part of this was tied to my unfamiliarity with the city.

This unfamiliarity changed for the better and I have learned something about myself, and that is all good. The unfamiliarity shifted to familiarity. I got to know some incredible people and spend time with people I knew, but now know much better. I got to know Berlin. I have not been to a completely new city that I had time alone in quite a while (Brussels last month was new to me, but I was with a large group I had become familiar with, I all were staying in the same hotel, and I had very little interaction with the city itself). My first impression of Berlin was good, nothing more and nothing less. This was formed on an outing to Potsdamerplaz and walking back through Mitte.

Part of the Design Engaged experience is interacting with the city. A group of us headed out to Friedrichshain, which was part of East Berlin and is not being torn up and made western to the degree that Mitte or Alexanderplaz have been and are going through. This was the perfect outing for me as I really wanted to understand East Berlin or get a flavor of what pre-unified Berlin was like. I was interested in the Soviet style architecture and the working neighborhoods. Why? They are something I do not understand and had not experienced. I was utterly thrilled with our exploration of the area, both on our own and with a local who life is in that neighborhood.

I also learned a fair amount about myself on the Berlin part of the trip. I use various supports to explore that which is new. I use friends to guide in new surroundings and meet new people. Familiar surroundings to best embrace new people and expand my knowledge of the surroundings. I learned that having much new causes me to fall into an observation mode and a little less interactive. There are people I really wanted to get to know better and spend more time with. I tended to spend time with the people I already know well, in part to catch-up and get to know better. I also spent a lot of transit time trying to take in as much of my surroundings as possible. Understanding the lay of the land, the flavor of the neighborhood, trying to glimpse what the neighborhood was, what that neighborhood is becoming, and the expression of the people who live in and move through that area. The architecture, design layers (planned and emergent layers -- painted and overlayed), traffic patterns, lines of sight, etc. are all important components to understanding the people, their interests, and indicators of importance. Digging through the international layers (Starbucks (particularly behind the Brandenburg Gates is problematic), Duncan Doughnuts, American brand advertising, and global mass produced products), which in my opinion are disruptive to the local culture.

After returning home I know I have a much better understanding of Berlin and it is a city I would love to return to so to spend more time and explore. Now that I have a foundation of understanding I am ready to drink in more. I also realized that observation limited my getting to know others better than I would have liked. Ever single person at Design Engaged this year was utterly fantastic. It is a very special group of people. There are no egos. There are no agendas. There are people who love sharing, learning, embracing, and exploring. This is something very special and something very different from most any other gathering. Part of it is the event is not about certainty, but exploration, asking questions, listening, and growing all in a shared experience. Unfortunately I am more ready to engage others and interact now that I am home, but hopefully there will be more time.

Symposium on Social Architecture

Counter to the Design Engaged the Symposium on Social Architecture was in a somewhat familiar place, but I only knew a few people prior. I knew many from digital interaction, but personal "in place" interactions were limited. There were more people who knew of me, than I knew of prior. I was continually having to put people in context of digital and idea spaces (some of this is now connecting). I had somewhat slept much of the journey from Berlin to Boston (transferring in Washington, DC) so I was not really dealing with jet lag. On the first night there was a reception at the Harvard Faculty Club and I met many fantastic people. I noticed there was a fair amount of clustering by gender, which was bothersome as there were a few women I wanted to chat with, but I found some very good discussions in the men's clusters and did not break free. There are many women whose work I find insanely helpful and wanted to say thanks and engage in some longer conversations.

The symposium was utterly fantastic. Every session had something I really enjoyed and there was a lot of reassurance of my own understandings and directions. I am not as fully engaged in the social software realm as I would like as it is an insanely important component of how we do things on the internet and it is growing ever more important. Much of my work discusses the Local InfoCloud as an intersection with the Personal Infocloud.

I have a lot of notes from the day (but more complete notes will be expressed in a later posting). I heard a lot of mention of local (closeness drawn through interconnection in social contexts), which was a reinforcement of my understanding as well as the language (or problems with the language) I have been dealing with at times. I heard a lot of discussion of all current social software is simple software, as it is easy to understand what the value is and the barrier to entry is a relatively painless in comparison to the reward received in the perceived value. Many also discussed building tools that got out of the way, they just let people interact. This was explicitly stated by Tina Sharkey of AOL, which made me very happy as it was a large social portal that expressed they understood what to do and have done it. It is not the tool that is important, so much as it is the social interactions that are the key. The tools should be a platform for connecting and communicating not for controlling.

I also met one of the people responsible for Steve, The Art Museum Community Cataloging Project, which could be the most important folksonomy and tagging endeavor that is ongoing. The importance is in part their work, but the research into tagging and folksonomy is insanely helpful and seems to be the best work out there at the moment. The work proves the strong positive significance that tagging and folksonomy plays in connecting people to objects and information. Having the world framed in a language or vocabulary is incredibly helpful and that is not often a result of formal taxonomies as they tend to optimize toward the norms and not embrace the edges. I will be writing about Steve more in the future, but I was so excited to meet somebody tied to the project so I could have more conversations and learn what they have found to be helpful and not so helpful.

The panel on politics and social software, particularly in relation to Katrina, was great. It highlighted the problems with politicians and their lack of understanding technology that could better connect them to their constituents, but also technology that could better enable solutions and resolution for their constituencies. I was completely moved by this panel.

The piece I had disappointment in was the closing. Er, the closing was Stowe Boyd interviewing me about what I found of interest from the day and what I would take home. Stowe asked the perfect questions, but I learned something about myself, I framed my responses literally and too personally. I let myself down in the responses as they were too general and did not capture the whole of what I got from the day nor the strong themes I noted. I was still taking in the politics panel and re-digesting the day based on that context. When I get a new perspective or new information I run the world I perceive through that lens and adjust accordingly and then emerge with a slightly reshaped or more inclusive framework. I think my closing remarks were poor, because I was integrating the last panel into my understandings. The rest of the day went largely as I expected, but the wonderful politics panel disrupted me in a positive manner. I apologize for the poor closing observations. For me it was the poorest part of a great event.

Berlin is Good

I am quite enjoying Berlin. The fog burned off about noon, but the weather was still chilly. Me, I am still in a gentle fog from the over-night flight. The S-Bahn and U-Bahn metro system was rather easy to figure out and it reminded me of a cross between the London Underground and Boston's T. The accommodations are good, but the WiFi is very flakey.

I did not follow my normal instincts and stay away from the crowd gathering and a ton of police (Polizei). Standing on a street corner with many Polizei wagons and many motorcycle with lights going, I waited. The waiting brought a large motorcade with the President of China driving past. Well, I really was waiting so I could walk down and see the east side of the Brandenburg Gate, which I did.

On my way out to the airport I managed to take a slight jog going back home. On Monday when I return I am heading directly up to Cambridge, Mass. to the Symposium on Social Architecture, sponsored by Berkman Center for Internet & Society at the Harvard Law School. This looks to be a great event and should be a great follow-up to Design Engaged.

Folksonomy Definition and Wikipedia

Today, having seen an new academic endeavor related to folksonomy quoting the Wikipedia entry on folksonomy and I realize the definition of Folksonomy has become completely unglued from anything I recognize (yes, I did create the word to define something that was undefined prior). It is not collaborative, it is not putting things in to categories, it is not related to taxonomy (more like the antithesis of a taxonomy), etc. The Wikipedia definition seems to have morphed into something that the people with Web 2.0 tagging tools can claim as something that can describe their tool (everybody wanted to be in the cool crowd). I hope folksonomy still has value as a word to point something different in the world of tagging than the mess that went before it. It is difficult to lose the pointer to something distinct makes understanding what works well. Using folksonomy and defining it to include the mess that was all of tagging and is still prevalent in many new tools dilutes the value.

Folksonomy Is

Folksonomy is the result of personal free tagging of information and objects (anything with a URL) for one's own retrival. The tagging is done in a social environment (shared and open to others). The act of tagging is done by the person consuming the information.

The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning, which may come from inferred understanding of the information/object as well as. The people are not so much categorizing as providing a means to connect items and to provide their meaning in their own understanding.

Deriving Value from Folksonomy

There tremendous value that can be derived from this personal tagging when viewing it as a collective when you have the three needed data points in a folksonomy tool: 1) the person tagging; 2) the object being tagged as its own entity; and 3) the tag being used on that object. Flattening the three layers in a tool in any way makes that tool far less valuable for finding information. But keeping the three data elements you can use two of the elements to find a third element, which has value. If you know the object (in del.icio.us it is the web page being tagged) and the tag you can find other individuals who use the same tag on that object, which may lead (if a little more investigation) to somebody who has the same interest and vocabulary as you do. That person can become a filter for items on which they use that tag. You then know an individual and a tag combination to follow. The key is knowing who and what specifically is being tagged.

Social Tagging

There are other tagging efforts that are done for socially connecting others and others where people are tagging their own information for others. I have been to workshops where items on the web were tagged with a term that was agreed upon for tagging these objects across tools. This allows the person to retrieve information/objects connected with that event as well as others getting access to that information/object. Does it fall into the definition of folksonomy? This gets fuzzy. It is for the retrieval of the person tagging the information, so it could fit. It gets close to people tagging information solely for others, which does not get to a folksonomy, it is what Cory Doctorow labeled Metacrap.

Academics Quoting Wikipedia

Sadly, I have had 15 to 20 academic papers sent to me or links to them sent to me in the past year. No two of them use the same definition. Everyone of them points to Wikipedia. Not one of the papers points to the version of the page.

The lack of understanding the medium of a Wiki, which is very fluid, but not forgetful, is astonishing. They have been around for three or four years, if not longer. It is usually one of the first lessons anybody I have known learns when dealing with a Wiki, they move and when quoting them one must get the version of the information. They are a jumping off point, not destinations. They are true conversations, which have very real etherial qualities.

Is there no sence of research quality? Quoting a Wiki entry without pointing to the revision is like pointing to Time magazine without a date or issue number. Why is there no remedial instruction for using information in a Wiki?

Personal Love of Wikis

Personally, I love Wikis and they are incredible tools, but one has to understand the boundaries. Wikis are emergent information tools and they are social tools. They are one of the best collaboration tools around, they even work very well for personal uses. But, like anything else it takes understanding on how to use them and use the information in them.

BBC Knocks Audio Annotating Out of the Park

Tom Coates shows off the BBC's Annotatable Audio Project. Tom gave me a preview early on Saturday and I was ecstatic. You see, what the tool does is provide an interface to annotate and segment audio on the web. Yes, podcasts can be easily segmented and annotated. This has been my biggest complaint with podcasts over the past year, okay since they started getting big (that is big for an early early adopter). I complained to people I knew at Odeo about the problem and they said they were working on it. I mentioned this to podcast enthusiasts at Yahoo! about nine months to a year ago and they said if they did podcasting that would be one of the first things in it as it was a big complaint. Did they? No, they made a product not too indistinguishable from every other product out there? Where is the innovation?.

Why is this Huge

The reason I am so excited about this is voice/audio is not easily scannable, like type. I can not easily skip ahead in a 30 or 45 minute podcasts to find that which I am interested in. Many friends will forward me links to a podcasts stating I have to hear what somebody says. Finding that segment usually means listening to much of the whole podcast.

The other downside is if I hear something stellar in a podcast my mind will mull over that item for a little bit. This means the minute to five minutes that follow in the podcast are lost on me. This is not a problem with written materials as I can skim back through the content and pick-up where my mind drifted (it is usually in these moments of drifting that I find the best solutions to things that have bugging me - the Model of Attraction came out of one of these).

A couple other items of note about this product. It is great interface design as it is interactive helps the person using the product know exactly what they are doing. The second is the segmentation is a great asset. With segmentation I can easily see writing a script to grab items of interest (27 seconds for here and 36 seconds from there, etc.) and having an automated audio stream built for me. Not only do I have a personalized audio stream, but since the originals are annotated and I can keep track of where the information is extracted from I can easily point others to the spot so they (or I) at some later point can go back and listen to more so to get better context (personally I don't think people are against attribution, it is just that we have made it so hard to do so in the past).

Voice and Audio is a Common Problem

The last couple time I have travelled in the USA I have run across people quite similar to me. None of us like voice. We are not particularly fond of the phone, for much the same reasons as I have problems with podcasts. Too much information gets lost. In phone conversations I am often saying, "I am sorry can you repeat that", in part because I did not hear, but the something that was stated just triggered a good though process for me and I missed what came after that moment. (What would be a great application is Tivo for the phone.) I continually am running new ideas and thoughts through what I believe and see how they may change it. It is the examined life - I enjoy living.

So what Tom and his cohorts did was make podcasts and audio more usable. It makes it searchable. One thing that would be a very nice addition is to have those annotating the information each have their own distinct layer. Just like with folksonomies, the broad folksonomy where each individual and each annotation on a distinct element provides a richer understanding and richer layer. (Such things would be really nice in Wikipedia so that I could remove the people who I do not think add any value to entries (in not polite terms - those who I know are wrong and are polluting the value of Wikipedia, which is far too much noise for me on the entries I would love to point to), or conversely to use a "white hat" approach and subscribe to the annotations of people and the distinct tags or terms they use in annotations. I have many people whose opinions and view I value, but on rare occasions it is everything a person has to say.

Filtering information in a world of too much information to keep track of is a necessity. Filtering is a must. It is about time we got here.

Thank you Tom. I hope your new team can innovate as much as you were allowed at the BBC, which has been the most innovative large enterprise going.

Mobile Location Needs

I have written up some of my frustrations with mobile local needs in a posting Location? Location? Where am I? over at the Personal InfoCloud. (Comments are on and it fits the Local InfoCloud theme that is also there.)

Blogs for Select Audiences

Mena posed a clarification as a way to echo what Andre stated about closed blogging in Live Journal.

I can relate as I have been using Yahoo! 360 for much the same as what others post to Live Journal, it is closed and I have a decent idea who is reading what I post. For the last couple years I have been self-filtering and needed a venue to get about posting 50 percent of what was going on with me. Getting to 60 or 65 percent helped (the other 35 to 40 I save for face-to-face with people I know and trust, maybe it is LJ).

I am not a huge fan of Yahoo! 360, but it is decent and has serviced its purpose. It really needs a lot of social network filtering work (see granular social networking for a hint at the idea). Everybody I know has three or more lives and distinct and diverse social groups that they would like to keep separated for one reason or another (the poker night with the guys and your knitting group may not, well see eye to eye or you may not want them to). Providing a means to use one blog-space to write for more than one social group is a dire need. I know a few people who have more than one LJ persona they maintain.

We each have diverse lives, why are our tools not as malleable and diverse. We and our tools will get there. We have to.

By-the-way, I loved Andre's line, "The best weblogs are the ones in everyone's 'drafts' folder. So much of what I used to write and like to write about won't work today." I am hoping to get some of those things out, as I have time and/or I do not need to have a filter on some of those things any longer.

Upcoming has gone to Yahoo!

Yahoo gets Upcoming.org. I think this is a great move on Yahoo's part as the tool Upcoming has been building is one of the best event calendar tools on the web. Hopefully it will help replace the event components in Yahoo! calendar and help Yahoo open up their calendar to read in iCal, vCal, RSS, etc. Oh, and spit out the same to use in what ever other tool somebody needs that information.

Congrats to the Upcoming guys for joining a great team.

Folksonomy in the New York Times

Folksonomy is in the New York Times. Yours truly gets some ink and photo, as the article covers del.icio.us as a social networking tool around ideas and terms.

The article is a light introduction piece to folksonomy and tagging in general. But, the nice thing is the the writer, Ethan Todras-Whitehill, focusses on the personal side of tagging. This personal perspective allows people with similar vocabularies and interests to self-aggregate and build an ad hoc community around the terms and interests. My life has been richer through meeting David, Michal, and Michal's co-workers Eric and Tomas at Stamen.

Off to TR Emerging Tech Conference at MIT

Tomorrow afternoon I am off to Cambridge, MA to attend the Technology Review's Emerging Technologies Conference at MIT. I am really looking forward to this, as I will see some familiar faces and get a slightly different view to the tech world than I have had before, with nanotech and stem cell panels combined with the digital world I live in.

No More Waiting...

I suppose I should note here that the last day at my current job will be October 6, 2005. I am not sure what the next full step will be, but I will be focussing my full attention what I have been passionate about for the past few years. Rather than spending a few hours every evening and weekends on my passions, it will become my full-time job. The details will show themself in the next few weeks and months. I need the time to persue some options and have time to think about and consider others.

For the last couple years I have joked I commute to my day job, but telecommute to my private life. Well, my private life is where most of the Model of Attraction, Personal InfoCloud, Local InfoCloud, and folksonomy work takes place. Pieces of this work make it into the day job, but not enough to keep me excited or engaged. I am really wanting to see more great work and products that easily functions for people across devices, across platforms, and is easy for real people to use and reuse.

The world has been shifting to a "come to me web". We are seeing the easiest way to make this easier for people attract what they want this is to learn what each person has an interest in, as well as what their friends and peers have interests in. This will help the findability of information and media for people, but the real problem is in the re-findability of that same information and media for people so they can have what the want and desire at their finger tips when they want it and need it. We have all of the technology needed to make this happen, but it needs research, quick iterative development, and removing the walls around the resources (information/media, unwarranted device restrictions (American cell companies have created the failure of the missing robust mobile market), and unwarranted software restrictions). Paying attention to people and people's interactions is the real key to getting things right, not trying to beat your competitor (focussing on the wrong goal gets the poor results). Make the products people need that solve problems people have (with out introducing problems) and you will have a winner. People have so many needs and desires and every person is different so one solution will not fit all and we should never make things just one way.

These will be a long few weeks with more small steps for me. There is a lot to get done and to consider in the next few weeks. In this is preparing for speaking and traveling on top of the other needed work to be done to prep for this next step. I will pop back up and fill you in when I know more. but, the count down has begun.

Yahoo! MyWeb Imports Del.icio.us Bookmarks and More Observations

Yesterday's post, MyWeb 2 Grows Up Quickly into a Usable Tool, had part of my answer delivered today by e-mail. Yahoo! had already built a del.icio.us import tool (as well as an Internet Explorer bookmark, Yahoo bookmark, and RSS import tools) to grab your bookmarks and tags out from del.icio.us.

My import went well, um it took four attempts to get all 1,440 of my bookmarks into Yahoo MyWeb 2, but they are all there along with the 20 or so I had stored in MyWeb already. I wish it could have kept the dates from my del.icio.us bookmarks as the time puts those links in context for me with other things I was working on at the time I made the bookmark.

I am not abandoning my del.icio.us bookmarks and will keep feeding it as it is my only easy option at work at the moment. Now I am interested in a JavaScript bookmark that would post to both MyWeb and del.icio.us from the same form. There is community around one's social bookmarks as I know there are people that pull my del.icio.us bookmark feed into their aggregator, just I do that with other's bookmarks. This is part of their being social, yes?

Now I want to play with MyWeb with my 1,459 plus pages in it. As a personal bookmarking tool this will be a good test. I am now also curious with searching with Yahoo! if my own bookmarks will appear on the search page. This would be nice as I found Google somewhat scary when I started seeing my own blog posts showing up in searches I was doing from work. But, I started my blog (nearly five years ago) as a note to self tool, which also happened to be open to everybody else in the world. It is my outboard memory. This is also the reason I started my own personal site nearly 10 years ago, as a link tool so I could keep access to my web links from any web connection I could get. A lot has changed in these nearly 10 years, but so much has stayed the same.

I have a laundry list of interface changes I would love to see in MyWeb that I will be shooting to them that are interface related. I also have many social network improvements for their tool to get more fine grained in their connections between people in the social engine, which may take more than just a few e-mails.

MyWeb 2 Grows Up Quickly into a Usable Tool

Earlier this week I chose to use Yahoo! search rather than the default Google that I usually use. The search page on Yahoo! had sponsored links at the top of the page, but then a few other offerings followed by the usual offerings. The second set was dead on what I was seeking. What were these second set of links? They were the results of those in "My Community" in MyWeb 2 Search, which is similar to del.icio.us in that it is a social bookmarking tool with tagging.

This discovery from a community of less than 40 people really surprised me. Of those 40 people less than 15 have more than 5 pages they have bookmarked, but this community is one I share interests and vocabulary. I was partial shocked with amazement as when MyWeb 2 launched in beta a few weeks ago (or a few months at this point) I was completely under whelmed as most of the links in MyWeb 2 were for things I not only had not interest in, but did not care to have recommended.

As the net effect of more people adding their bookmarks to this socially shared tool grew the value of the tool increased. As it grows I am positive it the aspects of my community will need to get more fine grained so I can say I like the tags from person X (similar to the granular social network which would make better use of the social network for recommender systems that actually could be used and trusted). One of the benefits of MyWeb 2 is that it gets layered on top of Yahoo's search results, which is a great place for this information.

I would love to replicate my del.icio.us bookmarks and tags into MyWeb 2 at Yahoo. The next step would be to feed both systems at the same time from one central interface. There are things in del.icio.us that I really like, but the layering of the social bookmarking and with tagging on top of other tools adds greater value to the user.

Say Hey - If I Knew

I have a deep love of digital technology as an assistive devise and even an enabling device. But, I need something that sits between the digital and the real so to join those worlds.

Here is the problem... I am continually not blanking at who somebody I know in a digital context (through e-mail, a social networking tool (one that works), listserves, blogs, etc.), but their face or just lack of some means of connecting those I know to who they are physically. It continually happens at conferences or when traveling. This happened three times to me at WebVisions with Matt May, Erin Kissane, and Kris Krug. With all three it took some time before it clicked, fortunately with Matt it clicked while I still had time to draw the lines. I would have loved to have chatted with Erin and Kris with the context of how I know them firmly in place. Part of the problem it did not register to me that they were going (I am not sure I checked close enough to the event Upcoming to see who was going to I could make a mental note (or otherwise) to say hey.

What would the solution be? The gap between digital and physical must close. I need my address book crossed with my digital social networks and get all of the pieces tied together with one identity that I can track. Sure everybody can keep their 16 screen names across different communities, but we need to aggregate those to one identity when it makes sense, such as meeting in person. I have been told Sxip can handle this, but I have not had the time to track that down.

The next step is to take the aggregated identity and go through events I am attending or places traveling and let me know who will be there. I am not see this as a privacy issue as there are established friend relationships and set with parameters of securely allowing access to our information, or it has be made public. I usually have a mental list of who I want to see and talk to prior to events, but that group is growing. There is also a group of people I normally only see at events and I always try to hang with that "floating island", but I am usually in contact with them long before.

It seems like a tool like Upcoming would be a perfect place to do this for a large chunk of events. It will still take aggregating the identities across all of the digital communities I belong, address books, and in-person communities. I would love for the next step to include an application in my mobile device that tipped me off to somebody on my friendly "say hey" list being with in "hey" range.

Passion and the Day-to-day

This has been an up and down month so far with health, work, technology, and time. In general 2005 has been a rough year for respiratory issues already for me as I am nearly 3x the normal problems for a full year. These issues zaps energy and fogs the brain (something I really loathe).

The day-job is muddled in past problems, issues that have been plaguing people and have been solved years ago, but where I am resources and bureaucracy keep the long past current. Outside of the day-job I am working with the now and future, which I have really been loving. I have been working on responding back to many questions that have come in through e-mail about possible work and helping people through problems grasping and implementing efficiencies for current web development, folksonomies, and Personal InfoCloud related items.

I have also been working on my presentation for WebVisions, which involves completing it, tearing it apart and nearly starting over. To date I have nearly 25 hours working on this presentation, mostly integrating new material and editing out past content. This is in contrast to day-job presentations, which take me about an hour to build.

In a sense I am still time traveling on my daily commute. The gap is about four to six years of time travel in each 40 minute to hour commute. This is really wearing on me and it is long past time to move on, but I have not had the time to put forward to nail down the essentials for moving my passion to my day job (time and family needs that have filled this year).

So today, I was quite uplifted as my subscription issue of August 2005 MIT Technology Review arrived. The cover topic is Social Machines and I am quoted and have a sidebar box. That was up lifting as it relates to my "real work". This is right up there with Wired's Bruce Sterling article on folksonomy and Thomas Vander Wal.

Now the real work continues. If you are in Portland for Web Visions or just there in general later this week, please drop me a note and I will provide my contact info. If you are not in Portland and would like me to come to you and discuss and help along these topics please contact me also.

Social Machines in MIT Technology Review

In the August issue of MIT Technology Review in Wade Roush's cover story on Social Machines (posted on Wade's site) I get a nice quote. The article is well worth the read, even worth picking up the issue when it hits the stands. The article covers the social, mobile, and continuous computing world that some of us live in and many more will be doing soon. Those of us working at the front of the curve are working on ways to make it smoother for those who will follow along soon.

Convergence and the seamless transfer from stationary computing to continuous computing leads to drastically different interactions with information and media. We are already seeing the shift of people using mobile phones as just a voice communication medium to one that includes text and media interactions, or the from people listening to their mobile phones to looking at their mobile phones. Three years ago I made this shift and I was extremely frustrated as I had many more desires than my mobile phones could assuage. But, it is getting better today even if it takes more human interaction than is really needed to sync information, let alone have moved close to me (or whomever is the wanting to have the information or media stay attracted to themselves or have attracted in certain situations). It is this that is my focus of the Model of Attraction and the focus of the Personal InfoCloud.

Yahoo MyWeb 2.0 Goes Beta

Yahoo has launched Yahoo MyWeb 2.0 today. It has elements of Flickr but not the polish, nor the attention to detail. There are a lot of very rough edges, but there is a lot of potential also. I may spend some time playing around with it in the next few days and weeks. I surely will be sending a ton of feedback in. Hopefully MyWeb will iterate far more rapidly than their blogging software, which had rough edges and they still exist and no noticeable improvements have been made (I don't know many that will recommend it to nubies until the rough edges are fixed).

The tool from the very little I have looked at it seems like it has the broad folksonomy executed well. This seems to have many elements of del.icio.us integrated. I am curious is there is the capability to have community around tags (be same definition).

My curiosity is really piqued with the MyRank search engine. It seems to be a predictive engine of sorts, which really has my interest.

If you want to add me I can be found at tjvanderwal there in Yahoo! type places.

Academic Cites for Interested Parties

One of the things that I am still mulling over that came out of the Social Software in the Academy Workshop is the relationship between academic cites and interested parties (non-academics researching, thinking deeply, and writing about a subject). Over the past year I have had some of the work I have posted on my web sites cited in academic papers. These papers have been for general coursework to graduate thesis.

In the academic realm these cites in other's works give credibility and ranking. In the realm of the professional or "interested party" these cites mean little (other than stroking one's ego). These cites do not translate to higher salary, but they may have some relationship to credibility in a subject area.

Another aspect is finding a way to tie into academic work around these subjects. There are often wonderful academic related gatherings (conferences, symposia, etc.) around these subject matters, but these are foreign to the "interested party". There is a chasm between academic and professional world that should be narrowed or at a minimum bridged in a better way. At SSAW there were some projects I found out about that I would love to follow, or even contribute to in some form (advisement, contributor, etc.).

I have a feeling I will be mulling this for some while, and will be writing about it again.

Post SSAW Snapshot

I had an utterly fantastic weekend at the Social Software in the Academy Workshop at the Annenberg Center for Communication. There were great conversations and shared observations from a broad spectrum of academic interests as well as outside (that was me).

The interview of Richard Cameron of CiteULike covering folksonomies and their value on social bookmarking sites went quite well in my opinion. There was a very robust backchannel (actually two of them, one steno-tracking the panels and the other was free space) that really had some good discussion going in parallel to the interview/conversation.

There are many people I really want to keep in touch with from this weekend as there are some things in the folkonomy and Personal InfoCloud work I am doing as well as general input on where and how to work through the walls between academia and the practitioners (interested and informed parties outside).

I can always tell when I have had a good time interacting with others as I have problems sleeping as I am digesting and culling through conversations and ideas that I have been exposed to. Any even that changes the work I am doing for the better or causes me to pause, reflect, and integrate a new perspective is a fantastic time by me. Although going through this on a 4.5 hour red-eye flight from Long Beach to DC was a little disruptive to normality this morning.

One idea that came up this week end was a workspace that is part academia and part think tank for technology/design ideas to gel and incubate. I had just run across a similar idea in John Thakara's In the Bubble, which he labeled something similar a "think-and-do tank". This sounds like a wonderful environment. Part research and part building to test and improve what is around us seems very well suited to where I am desiring to head. I get lost deep down in the details and most often have to pull my discussions up to a much higher level for others to benefit (not always the case of late, as exposing some of the under belly of the data flow diagrams and technical design elements really would have helped the cause, but I kept getting asked higher level questions and answered there, such is life).

I have been trying to figure out a good home for the Personal InfoCloud (including the related folksonomy and Model of Attraction) as regular work/obsession. I think I am somewhat closer to figuring that out as of this past weekend. I need to get a lot of this out of my head to help others move forward as well. I would love 30 hours days, but that will not happen so I need to deal with the constraints and hand and rework some things to finally get things moving fully in the right direction.

Heading to Los Angeles and SSAW at the Annenberg Center

I am off again this weekend. I will be in Los Angeles this weekend. So far I have most of Friday free. It looks like dinner may be taken on Friday evening as well as a beer or two to acclimate a Brit. Interesting things to see (other than my old house, junior high, and neighborhood) or meet-ups would be quite welcome.

I am at the Social Software in the Academy Workshop at the USC Annenberg Center on Saturday and Sunday. I will be chatting with Richard Cameron of CiteULike on Sunday. Not only does he run CiteULike, but he has been doing some interesting research on trends and patterns, which he is using to improve the probability the person using the service will find what they need more easily. We had a great chat last night and I am really looking forward to the public chat on Sunday.

Presenting at Social Software in the Academy Workshop at the Annenberg Center for Communication

Add to my list of events where I will be presenting, Social Software in the Academy Workshop at the USC Annenberg Center for Communication. This will be May 14-15th. The focus my involvement will be around folksonomy and tagging. I will post more info as the time nears and I know more.

Folksonomy In Wired Magazine

Today was largely an exceptional day. I got a few nice e-mails today that really made my day (more on those some other time). But, today when I got home and settled Andrew popped up on iChat saying he had just opened the April issue of Wired and read the Bruce Sterling article. ["Order Out of Chaos"], about... me. My copy was on the steps and I had not really looked at the mail yet. Andrew pointed me to page 83, to which I had a jaw dropping holy expletive.

I have been getting interviewed a far amount this year and the novelty of seeing one's own name in print has not worn off. But, seeing my own name in Wired magazine, particularly in a Bruce Sterling article, as a little mind numbing. His fact checker had contacted me a few weeks back, but I was not expecting this.

The best thing about the article was Bruce nails folksonomy. But, he not only nails it he provides a couple explanations that stand out:

It was a mob of interested people - folks and the machines working behind the scenes that tossed in some technological onomy. .... Folksonomy emerges from a combination of two inventions: (1) machines that can automate at least some of what it takes to classify information and (b) social software that makes users willing to do at least some of the work for nothing.

It is well worth the read to get a good grasp of where folksonomies work and where they are lacking. Bruce does an excellent job pulling all of the ends together. Now I really wish I could have stayed one more and two more nights at SXSWi just to say hello to Bruce and be prescient enough to thank him in advance.

Explaining and Showing Broad and Narrow Folksonomies

I have been explaining the broad and narrow folksonomy in e-mail and in comments on others sites, as well as in the media (Wired News). There has still been some confusion, which is very understandable as it is a different concept that goes beyond a simple understanding of tagging. I have put together a couple graphics that should help provide a means to make this distinction some what clearer. The folksonomy is a means for people to tag objects (web pages, photos, videos, podcasts, etc., essentially anything that is internet addressable) using their own vocabulary so that it is easy for them to refind that information again. The folksonomy is most often also social so that others that use the same vocabulary will be able to find the object as well. It is important to note that folksonomies work best when the tags used to describe objects are in the common vocabulary and not what a person perceives others will call it (the tool works like no other for personal information management of information on the web, but is also shared with the world to help others find the information).

Broad Folksonomy

Let's begin with the broad folksonomy, as a tool like del.icio.us delivers. The broad folksonomy has many people tagging the same object and every person can tag the object with their own tags in their own vocabulary. This lends itself very easy to applying the power law curve (power curve) and/or net effect to the results of many people tagging. The power terms and the long tail both work.

The broad folksonomy is illustrated as follows.

From a high level we see a person creates the object (content) and makes it accessible to others. Other people (groups of people with the same vocabulary represented people blobs and noted with alphabet letters) tag the object (lines with arrows pointing away from the people) with their own terms (represented by numbers). The people also find the information (arrows on lines pointing from the numeric tags back to the people blobs) based on the tags.

Digging a little deeper we see quite a few people (8 people) in group "A" and they have tagged the object with a "1" and a "2" and they use this term to find the object again. Group "B" (2 people) have applied tag "1" and "2" to the object and they use tag terms "1", "2", and "3" to find the information. Group "C" (3 people) have tagged the object with "2" and "3" so that they can find the object. Group "D" has also tagged the object with tag "3" so that they may refind the information this group may have benefitted from the tagging that group "C" provided to help them find the information in the first place. Group "E" (2 people) uses a different term, "4", to tag the object than others before it and uses only this term to find the object. Lastly, group "F" (1 person) uses tag "5" on the object so that they may find it.

Broad Folksonomy and the Power Curve

The broad folksonomy provides a means to see trends in how a broad range are tagging one object. This is an opportunity to see the power law curve at work and show the long-tail.

The tags spike with tag "2" getting the largest portion of the tags with 13 entries and tag "1" receiving 10 identical tags. From this point the trends for popular tags are easy to see with the spikes on the left that there are some trends, based on only those that have tagged this object, that could be used extract a controlled vocabulary or at least know what to call the object to have a broad spectrum of people (similar to those that tagged the object, and keep in mind those that tag may not be representative of the whole). We also see those tags out at the right end of the curve, known as the long tail. This is where there is a small minority of people who call the object by a term, but those people tagging this object would allow others with a similar vocabulary mindset to find the object, even if they do not use the terms used by the masses over at the left end of the curve. If we take this example and spread it out over 400 or 1,000 people tagging the same object we will se a similar distribution with even more pronounced spikes and drop-off and a longer tail.

This long tail and power curve are benefits of the broad folksonomy. As we will see the narrow folksonomy does not have the same properties, but it will have benefits. These benefits are non-existent for those just simply tagging items, most often done by the content creator for their own content, as is the means Technorati has done, even with their following tag links to destinations other than Technorati (as they initially had laid out). The benefits of the long tail and power curve come from the richness provided by many people openly tagging the same object.

Narrow Folksonomy

The narrow folksonomy, which a tool like Flickr represents, provides benefit in tagging objects that are not easily searchable or have no other means of using text to describe or find the object. The narrow folksonomy is done by one or a few people providing tags that the person uses to get back to that information. The tags, unlike in the broad folksonomy, are singular in nature (only one tag with the term is used as compared to 13 people in the broad folksonomy using the same tag). Often in the narrow folksonomy the person creating the object is providing one or more of the tags to get things started. The goals and uses of the narrow folksonomy are different than the broad, but still very helpful as more than one person can describe the one object. In the narrow the tags are directly associated with the object. Also with the narrow there is little way of really knowing how the tags are consumed or what portion of the people using the object would call it what, therefore it is not quite as helpful as finding emerging vocabulary or emergent descriptions. We do find that tags used to describe are also used for grouping, which is particularly visible and relevant in Flickr (this is also done in broad folksonomies, but currently not to the degree of visibility that it is done on Flickr, which may be part of the killer interactive environment Ludicorp has created for Flickr).

The narrow folksonomy is illustrated as follows.

From a high level we see a person creates the object and applies a tag ("1") that represents what they call the object or believe describes the object. There are fewer tags provided than in a broad folksonomy and there is only one of each tag applied to the object. The consumers of the object also can apply tags that help them find the object or describe what they believe are the terms used to describe this object.

A closer look at the interaction between people and the object and tags in a narrow folksonomy shows us that group "A" uses tag "1" to find and come back to the object (did the creator do this on purpose? or did she just tag it with what was helpful to her). We see group "B" also using tag "1" to find the object, but they have tagged the object with tag "2" to also use as a means to find the object. Group "C" uses tag "1","2", and "3" to find the object and we also note this group did not apply any of its own tags to the object as so is only a consumer of the existing folksonomy. We see group "D" uses tags "2" and "3" to find the objects and it too does not add any tags. Group "E" is not able to find the object by using tags as the vocabulary it is using does not match any of the tags currently provided. Lastly, group "F" has their own tag for the object that they alone use to get back to the object. Group "F" did not find the object through existing tags, but may have found the object through other means, like a friend e-mailed them a link or the object was included in a group they subscribe to in their feed aggregator.

We see that the richness of the broad folksonomy is not quite there in a narrow folksonomy, but the folksonomy does add quite a bit of value. The value, as in the case of Flickr, is in text tags being applied to objects that were not findable using search or other text related tools that comprise much of how we find things on the internet today. The narrow folksonomy does provide various audiences the means to add tags in their own vocabulary that will help them and those like them to find the objects at a later time. We are much better off with folksonomies than we were with out them, even if it is a narrow folksonomy being used.

Conclusion

We benefit from folksonomies as the both the personal vocabulary and the social aspects help people to find and retain a tether to objects on the web that are an interest to them. Who is doing the tagging is important to understand and how the tags are consumed is an important factor. This also helps us see that not all tagging is a folksonomy, but is just tagging. Tagging in and of its self is a helpful step up from no tagging, but is no where near as beneficial as opening the tagging to all. Folksonomy tagging can provide connections across cultures and disciplines (an knowledge management consultant can find valuable information from an information architect because one object is tagged by both communities using their own differing terms of practice). Folksonomy tagging also makes up for missing terms in a site's own categorization system/taxonomy. This hopefully has made things a little clearer for all in our understanding the types of folksonomies and tagging and the benefits that can be derived.

This entry first appeared at Personal InfoCloud and comments are open for your use there.

Granular Social Networks to the Rescue

Things have been buzzing around these parts on the folksonomy subject. A few weeks ago I started thinking about social networks (Feedster, Orkut, and LinkedIn) and why they do not work, well other than LinkedIn I do not find much if any useful value. I do think there can be value in social networks and actually believe we will need social networks in the not too distant future.

Why will we need social networks? As personal electronic information publication continues to grow we have more opportunities for shared information that has value for us. The problem will be there will be even more of a deluge of information than there is today when we go seeking information. As people start annotating physical space and tagging physical space we will need the means to quickly parse through the information to find that information that may be the most valuable to us.

Consider standing in front of a restaurant in a city that is new to us. We are considering the menu and look to our mobile phone to see what others have said about the restaurant and there are more than 200 reviews and comments, which is far too many to be read on a mobile phone or even parsed on a mobile phone. But, before we request the reviews and comments our mobile device as noted our location and pushed that out to our predictive services in our Personal InfoCloud (looking at our own reviews, preferences (food and restaurants in this case), and contacts), and checks our social network based on food and restaurant interests. Our phone returns the top 3 reviews and comments that should be of value to us and two of these reviews are three and four degrees from us (could go even farther) in our social network, but based on our food preferences and our trust of our friends taste in food and restaurants and their service and their friend's same values, and so on. The other review is one who is considered to be the polar opposite of our preferences and can be used to shade our interest.

How did we get to a social network that has needed value? If we take the same folksonomy approach and apply it to social networks we could see social network tools that actually have value. This would work as a narrow folksonomy (like Flickr) with a person tagging people with the connections they trust (or even those they do not trust with a "-" prefix).

The folksonomy is just one option, but social networks have to get far more granular than the broad line that is drawn between people today.

Folksonomy Explanations

The past few weeks have seen my inbox flooded with folksonomy questions. I am going to make things easier on my inbox by posting some common discussions here. Many of the items I am posting I have posted else where, but this will also be a great help for me.

There have been many people who have correctly discerned a difference between the two prime folksonomy examples, Flickr and del.icio.us. As I first stated in a comment to Clay Shirky's first article on Folksonomy, there are two derivations of folksonomy. There is a narrow folksonomy and a broad folksonomy. On August 26th I stated...

Clay, you bring in some very good points, particularly with the semantic differences of the terms film, movie, and cinema, which defy normalization. A broad folksonomy, like del.icio.us, allows for many layers of tagging. These many layers develop patterns of consistency (whether they are right or wrong in a professional's view is another matter, but that is what "the people" are calling things). These patterns eventually develop quasi power law for around the folk understanding of the terms as they relate to items.

Combining the power tags of "skateboarding, tricks, movie " (as you point out) will get to the desired information. The hard work of building a hierarchy is not truly essential, but a good tool that provides ease of use to tie the semantic tags is increasingly essential. This is a nascent example of a semantic web. What is really nice is the ability to use not only the power tags, but also the meta-noise (the tags that are not dominant, but add semantic understanding within a community). In the skateboarding example a meta-noise tag could be gnarly that has resonance in the skate community and adds another layer of refinement for them.

The narrow-folksonomy, where one or few users supply the tags for information, such as Flickr, does not supply power tags as easily. One or few people tagging one relatively narrowly distributed item makes normalizing more difficult to employ an tool that aggregates terms. This situation seems to require a tool up front that prompts the individuals creating the tags to add other, possibly, related tags to enhance the findability of the item. This could be a tool that pops up as the user is entering their tags that asks, "I see you entered mac do you want to add fruit, computer, artist, raincoat, macintosh, apple, friend, designer, hamburger, cosmetics, retail, daddy tag(s)?"

This same distinction is brought up on IAWiki' Folksonomy entry.

Since this time Flickr has added the ability for friends and family (and possibly contacts) to add tags, which gives Flickr a broader folksonomy. But, the focus point is still one object that is being tagged, where as del.icio.us has many people tagging one object. The broad-folksonomy is where much of the social benefit can be derived as synonyms and cross-discipline and cross-cultural vocabularies can be discovered. Flickr has an advantage in providing the individual the means to tag objects, which makes it easier for the object to get found.

This brings to the forefront the questions about Google's Gmail, which allows one person the ability to freely tag their e-mail entries. Is Gmail using a folksonomy? Since Gmail was included in the grouping of on-line tools that were in the discussion of what to call these things (along with Flickr and del.icio.us) when folksonomy was coined I say yes. But, my belief that Gmail uses a folksonomy (regular people's categorization through tagging) relates to it using the same means of one person adding tags so that object can be found by them. This is identical to how people tag in Flickr (as proven by the self-referential "me" that is ever prevalent) and del.icio.us. People tag in their own vocabulary for their own retrieval, but they also will tag for social context as well, such as Flickr's "MacWorld" tags. In this case Wikipedia is a little wrong and needs improving.

I suppose Gmail would be a personal folksonomy to the Flickr narrow folksonomy and the del.icio.us broad folksonomy. There are distinct futures for all three folkonomies to grow. Gmail is just the beginning of personal tagging of digital objects (and physical objects tagged with digital information). Lou Rosenfeld hit the nail on the head when he stated, "I'm not certain that the product of folksonomy development will have much long term value on their own, I'll bet dollars to donuts that the process of introducing a broader public to the act of developing and applying metadata will be incredibly invaluable.". These tools, including Gmail, are training for understanding metadata. People will learn new skills if they have a perceived greater value (this is why millions of people learned Palm's Graffiti as they found a benefit in learning the script).

Everybody has immense trouble finding information in their hierarchal folders on their hard drive. Documents and digital objects have more than one meaning than the one folder/directory, in which they reside. Sure there are short cuts, but tracking down and maintaining shortcuts is insanely awkward. Tags will be the step to the next generation of personal information managment.

Flickr and the Future of the Internet

Peter's post on Flickr Wondering triggers some thoughts that have been gelling for a while, not only about what is good about Flickr, but what is missing on the internet as we try to move forward to mobile use, building for the Personal InfoCloud (allowing the user to better keep information the like attracted to them and find related information), and embracing Ubicomp. What follows is my response to Peter's posting, which I posted here so I could keep better track of it. E-mail feedback is welcome. Enjoy...

You seemed to have hit on the right blend of ideas to bring together. It is Lane's picture component and it is Nadav's integration of play. Flickr is a wonderfully written interactive tool that adds to photo managing and photo sharing in ways that are very easy and seemingly intuitive. The navigations is wonderful (although there are a few tweak that could put it over the top) and the integration of presentational elements (HTML and Flash) is probably the best on the web as they really seem to be the first to understand how to use which tools for what each does best. This leads to an interface that seems quick and responsive and works wonderfully in the hands of many. It does not function perfectly across platforms, yet, but using the open API it is completely possible that it can and will be done in short order. Imagine pulling your favorites or your own gallery onto your mobile device to show to others or just entertain yourself.

Flickr not only has done this phenomenally well, but may have tipped the scales in a couple of areas that are important for the web to move forward. One area is an easy tool to extract a person's vocabulary for what they call things. The other is a social network that makes sense.

First, the easy tool for people to add metadata in their own vocabulary for objects. One of the hinderances of digital environments is the lack of tools to find objects that do not contain words the people seeking them need to make the connection to that object they are desiring. Photos, movies, and audio files have no or limited inherent properties for text searching nor associated metadata. Flickr provides a tool that does this easily, but more importantly shows the importance of the addition of metadata as part of the benefit of the product, which seems to provide incentive to add metadata. Flickr is not the first to go down this path, but it does it in a manner that is light years ahead of nearly all that came before it. The only tools that have come close is HTML and Hyperlinks pointing to these objects, which is not as easy nor intuitive for normal folks as is Flickr. The web moving forward needs to leverage metadata tools that add text addressable means of finding objects.

Second, is the social network. This is a secondary draw to Flickr for many, but it is one that really seems to keep people coming back. It has a high level of attraction for people. Part of this is Flickr actually has a stated reason for being (web-based photo sharing and photo organizing tool), which few of the other social network tools really have (other than Amazon's shared Wish Lists and Linkedin). Flickr has modern life need solved with the ability to store, manage, access, and selectively share ones digital assets (there are many life needs and very few products aim to provide a solution for these life needs or aims to provide such ease of use). The social network component is extremely valuable. I am not sure that Flickr is the best, nor are they the first, but they have made it an easy added value.

Why is social network important? Helping to reduct the coming stench of information that is resultant of the over abundance of information in our digital flow. Sifting through the voluminous seas of bytes needs tools that provide some sorting using predictive methods. Amazon's ratings and that matching to other's similar patterns as well as those we claim as our friends, family, mentors, etc. will be very important in helping tools predict which information gets our initial attention.

As physical space gets annotated with digital layers we will need some means of quickly sorting through the pile of bytes at the location to get a handful that we can skim through. What better tool than one that leverages our social networks. These networks much get much better than they are currently, possibly using broader categories or tags for our personal relationships as well as means of better ranking extended relationships of others as with some people we consider friends we do not have to go far in their group of friends before we run into those who we really do not want to consider relevant in our life structures.

Flickr is showing itself to be a popular tool that has the right elements in place and the right elements done well (or at least well enough) to begin to show the way through the next steps of the web. Flickr is well designed on many levels and hopefully will not only reap the rewards, but also provide inspiration to guide more web-based tools to start getting things right.

Eskimo on words for friend

One eskimo speaking to another eskimo. The first eskimo says, "You'll never guess what. Those social software people have three hundred words for 'friend'."

Dodgeball

I am intrigued with Dodgeball (location-based social software for mobile devices). Were I not home or at work most of my waking hours I would think this is a great tool. It is definitely one to watch as it could be helpful when I am out and about and can meet up with others and kill two birds (so to speak).

Stitching our Lives Together

Not long ago Jeffrey Veen posted about Will you be my friend, which brought up some needs to better stitch together our own disperse information. An excellent example is:

For example, when I plan a trip, I try to find out who else will be around so I have people to hang out with. So my calendar should ask Upcoming.org, "Hey, Jeff says he's friends with Tim. Will he be in New York for GEL?"

This example would allow up to interact with our shared information in a manner that keeps it within our extended Personal InfoCloud (the Personal InfoCloud is the information we keep with us, is self-organized, and we have easy access to). Too many of the Web's resources where we store our information and that information's correlation to ourselves (Upcoming.org, LinkedIn, etc.) do not allow interactivity between online services. Some, like Upcoming and Hilton Hotels do provide standard calendaring downloads of the events and reservations you would like to track.

Some of this could be done with Web Services, were their standards for the interaction. Others require a common API, like a weblogging interface such as Flickr seems to use. The advent of wide usage of RSS feeds and RSS aggregators is really putting the user back in control of the information they would like to track. Too many sites have moved toward the portal model and failed (there are large volumes of accounts of failed portal attempts, where the sites should provide a feed of their information as it is a limited quantity). When users get asked about their lack of interest in a company's new portal they nearly always state, "I already have a portal where I aggregate my information". Most often these portals are ones like My Yahoo, MSN, or AOL. Many users state they have tried keeping more than one portal, but find they loose information very quickly and they can not remember, which portal holds what information.

It seems the companies that sell portal tools should rather focus on integration with existing portals. Currently Yahoo offers the an RSS feed aggregator. Yahoo is moving toward a one stop shopping for information for individuals. Yahoo also synchs with PDA, which is how many people keep their needed information close to themselves.

There are also those of us that prefer to be our own aggregators to information. We choose to structure our large volumes of information and the means to access that information. The down side of the person controlling the information is the lack of common APIs and accessible Web Services to permit the connecting of Upcoming to our calendar (it can already do this), with lists of known or stated friends and their interests.

This has been the dream of many of us for many years, but it always seems just around the corner. Now seems to be a good time to just make it happen. Now is good because there is growing adoption of standards and information that can be personally aggregated. Now is good because there are more and more services allowing us to categorize various bits of information about our lives. Now is good because we have the technology. Now is good because we are smart enough to make it happen.

SixApart's TypeKey Coming Soon

SixApart's TypeKey looks to be a good resource to help authenticate those making comments on Web sites. I have been very happy with SixApart's TypePad, not that I am ready to move off my own system. Actually it sounds like TypeKey will have an open API that will allow those who have built their own weblogging tools to take advantage of the authentication services. This is one feature that has been on my own drawing board, but now I will be waiting for SixApart.

Rael on Tech

Tech Review interviews Rael about rising tech trends and discusses alpha geeks. This interview touches on RSS, mobile devices, social networks, and much more.

Matt on Social Networks

Matt writes up this thoughts on the state of social networks. I agree with much of his frustration. I keep thinking many of these tools will provide some good value. The two that meet what I expect are Upcoming and LinkedIn. I like these are they offer small targeted offerings. Upcoming helps find and track events, while LinkedIn is a work related networking tool.

It seems a simple cross between LinkedIn and XFN or any metadata resource that can track relationships, trust, and taste along with tracking other items of interest would be greatly helpful. Matt does get the metadata problem included in his write-up, which is metadata is dirty and at best, biased (which can be good if you agree with the bias).

XFN Social Network

XFN, the XHTML Friends Network, has been developed and is now explained. Tantek, Matt Mullenweg, and Eric Meyer are the force behind this better than FoAF implementation of relationships. The key behind XFN is ease.

Amazon Wishlist is My Favorite Social Network

With the all the buzzing about Friendster and other "social network" site, I have lost nearly all of the interest I have had in most of them. I still have a couple that picque my interest, but the seeming most popular, Friendster, offers me nothing. There is one tool social networking tool that has never let me down and actually provides me a great service.

What is my favorite social networking tool? Amazon's Wishlist. I am always looking for new media (books, music, DVDs, periodicals, etc.) and I kept hoping Friendster and other social networks would do this I was let down. I kept wishing the seemingly simple tools Amzon provides would be incorporated by others.

One every month or two I cruise through my Wishlist, which I use from my Hiptop when I go to any book or music store to either add to my list or verify an items in front of me is actually the one I want. I also cruise it from a computer to remind myself of items of interest or delete them. I also browse those Wishlists I link to. I find gems I did not know about in others lists. I also have redeemed coupons from my Amazon Wishlist friends and forwarded to me when they make purchases. I was feeling bad when I forgot to click the send a link to a discount to your Amazon friends so that the messages would not be sent. I have been finding those I link to have been happy to receive the discounts and have actually used them. The e-mails have also promted e-mail conversations with friends I have not talked to in a while. This goes a long way toward a very good social network in my book.

Research Lab for Human Connectedness

The Media Lab Europe's research lab for Human Connectedness really has some great things in progress. The most news worthy of late has been tunA, which is a wireless sharing of your personal music device, which extends your personal info cloud and creates a local info cloud for others. tunA was covered in Wired News: Users Fish for Music article a couple weeks ago.

The group's focus tends to be connecting people by digital tools using aural and visual presentation methods. There are some very intriguing applications that could come out of this research.

More on Urban Tapestries

More on Urban Tapestries:

Urban Tapestries is a framework for understanding the social, cultural, economic and political implications of pervasive location-based mobile and wireless systems. To investigate these issues, we are building an experimental location-based wireless platform to allow users to access and author location-specific content (text, audio, pictures and movies). It is a forum for exploring and sharing experience and knowledge, for leaving and annotating ephemeral traces of peoplesí presence in the geography of the city.

Mob Project provides levity

Through a NPR All Things Considered discussion, Gawker snippet, I have learned about the Mob Project, as explianed by Wired. I found this to be a wonderfully silly idea. The All Things Considered discussion of Mob Project (20 June 2003) had the NPR interviewer laughing.

Social computing needs more than chat

I was awake at an hour only God, ravers, and vampires would love this morning and stumbled across Bill Thompson's BBC article about social computing needing to be more than chat. I went to bed after I read this then thought I may have dreamt the article, and did not know where I had read it. The article brings the recent hype about social software down to earth as it was and has been a discussion point in many things Internet since the late 1980s and early 1990s. Bill does suggest we may have evolved enough to discuss the social changes that are brought about in a digitally networked world without discussion of packets and protocols.

This article also jumps into the attention ideas get when published in a weblog as compared to an academic research paper. Bill's perspective is the lack of research into what has been discovered and written about previously is detrimental to social software and networking moving forward. This resonates with those who have liberal education backgrounds that have been taught to seek out the fountainhead of an idea and find what others have communicated so to build upon experiences rather than offer up a "me too" or a "that was my idea" (20 years or centuries after it was common thought).

Social Networks with InFlow

Steven Johnson examines Vladis Krebs' InFlow software to find social networks. This is a visualization tool that draws the lines that make up the connections in our lives and interactions. More about InFlow and information about Krebs will help you under social networking from an automated perspective.

Graphviz provides similar (yet simpler) output.

Smart Mobs and the Man

Jeffrey Veen reports on the mobile technology at the San Francisco anti-war demonstration. It is just another glimpse that the Smart Mobs are taking hold here in the U.S. (the Smart Mobs site captures smart mob use at SF anti-war rally too).

In a quasi-related vein the U.S. Congress is fighting to keep its mobile technology. It seems that members of Congress and their Senior staff are hooked on their BlackBerry devices. The BlackBerry is caught up in a patent infringement case that may limit the use of the BlackBerry (yes there is irony here as Congress set the copyright and patent laws that are making this a problem for themselves). Congress was not smart in creating the laws, but wants to be a part of the smart mob. It seems like they need to figure out what they are doing before they pick up their pen to write any more laws and may want to undo some of the poor laws they created.

Trust in the Friendster and Ryze social networks

I finally got around to joining Ryze a social networking site. After just a few hours I find that I am more impressed with Friendster for many reasons.

Part of my preference of Friendster is the trust factor, which Friendster takes advantage of and Ryze has left off. When I go to add a person to my friend list in Friendster, Friendster sends a note to the person asking permission. Upon approval from the person I wish to link as my friend the person shows up in my friend list. Friendster also provides "introductions" through people on your friends list and people can recommend friends to others. The testimonies on Friendster are a valuable commodity as they must be approved by the person receiving the testimony (granted this can become rigged, but it offers the ability to give a better sense of the person). Friendster also shows the relationship to others in the whole network. These are assets that are very important to me when building trust and components that are missing in Ryze

The focus of the two systems is different. Ryze purports to be a business networking tool, while Friendster is a social networking tool. The lack of the above mentioned features for trust in the Ryze tool seem to make it more vulnerable for abuse or misuse. In a business context trust is very important as investment and decision that can have a determinant impact on success are made from information. People are one conduit of an information flow.

To me, it seems important to have the ability to have a some measure of trust built into a representation of a human relationship that then provides information the user may then act upon. It is also important to know that this relationship is approved or reciprocal People entering my page on Ryze from a Google search may see that I have Peter Morville as a friend. The Ryze tool does not provide a mechanism to verify this is the case. The only method one may have to determine if Peter and I are friends and there is a mutual trust that may be drawn from that relationship is to see if Peter has listed me as one of his friends. The Friendster model asks the person being listed as a friend if they agree to be listed as a friend. This model also makes it easier to find connections between people.

The Friendster tool can help people find others for various reasons or used as a tool to open doors to new music, movies, or interests. In the week or two I have been on Friendster I have found new music to dive into. I have been bugged by two folks to add my music preferences as they are looking for new music to explore. This would also be helpful for Ryze in a business context, but I don't see digital trust mechanisms that would ease this transaction. Ryze is more tool to provide links and correlations for serendipity then a quick way to find people of similar mind sets or people to expand intellectual and/or monetary pursuits.

I will stay with both social networking tools, but I know which tool I have more trust in at the moment. The trust factor is built over time through interactions that ring true to one's own meter or metric for judging. Friendster provides a step up on the trust meter. The best analogy is a sidewalk meeting: Ryze provides a glimpse of two people walking near each other (we do not know the relationship as it could be victim and stalker, friends, or two people that started chatting on the subway); Friendster classifies the relationships of the two or more on the sidewalk and shows the approved relationship as friends.