Off the Top: Economics Entries
Showing posts: 1-6 of 6 total posts
The Future of Newspapers
A state of the newspaper industry article in today's Washington Post tries to define what people want from newspapers and what people are doing to get information.
Me? I find that newspapers provide decent to great content. Newspapers are losing readers of their print versions, but most people I know are new reading more than one paper, but online. The solutions I see from my vantage are as follows.
Ads
The articles rarely have ads that relate to the stories, foolishly missing ad revenues. The ads that are available are distracting and make for an extremely poor experience for the reader. News sites should ban the improperly targeted inducements that rely on distracting from reading the article, which is the reason the person is on that web page. The person has an interest in the topic. There are monetary opportunities to be had if the news outlets were smart and advertisers were smart.
How? If I am reading an article on the San Francisco Giants I would follow and may pay a little something for an ad targeted to this interest of mine. I like to buying Giants tickets, paraphernalia, a downloadable video of the week's highlights, etc. If I am reading about an airline strike a link to train tickets would be a smart option. A news article about problems in the Middle East could have links to books by the journalist on the subject, other background books or papers, links to charitable organizations that provide support in the region. The reader has shown an interest, why not offer something that will also be of interest?
We know that advertisers want placement in what they consider prime territory, the highly trafficked areas of the site. Often this is when the non-targeted ads appear. This is an opportunity to have non-targeted ads pay a premium, say five to 20 times that of targeted ads. The non-targeted ads have to follow the same non-disruptive guidelines that targeted ads follow. This is about keeping the readers around, without readers selling ads does not make any sense.
Archives
One area the news site are driving me crazy is access to the archives. The news sites that require payment to view articles in the archives are shooting themselves in the foot with this payment method and amount required to cough up to see an article that may or may not be what the person interested is seeking. The archives have the same opportunity to sell related ads, which in my non-professional view, would seem like they would have more value as the person consuming the information has even more of an interest as they are more than a casual reader. Any payment by the person consuming the information should never be more than the price for the whole print version. The articles cost next to nothing to store and the lower the price the more people will be coming across the associated advertising.
Blogging and personal sites often point to news articles. Many of us choose whom we are going to point to based on our reader's access to that information at any point in the future. We may choose a less well written article, but knowing it will be around with out having to pay extortionist rates to see it is what many of us choose. Yes, we are that smart and we are not as dumb as your advertisers are telling you. We, the personal site writers are driving potential ad revenues to you for free, if you open your articles for consumption.
Loyalty
Loyalty to one paper is dead, particularly when there are many options to choose to get our news from. We can choose any news source anywhere in the world. Why would we choose yours? Easy access, good writing, point of view, segment coverage (special interests - local, niche industries, etc), etc. are what drive our decisions.
I often choose to make my news selections to include sources from outside my region and even outside my country. Why? I like the educated writing style that British sources offer. I like other viewpoints that are not too close to the source to be tainted. I like well researched articles. I like non-pandering viewpoints. This is why I shell out the bucks for the Economist, as it is far better writing than any other news weekly in the U.S. and it pays attention to what is happening around the world, which eventually will have an impact to me personally at some point in the future. I don't have patience for mediocrity in journalism and the standards for many news sources have really slipped over the past few years.
News sources should offer diversity of writing style and opinion of one source will attract attention. The dumbing down of writing in the news has actually driven away many of those that are willing to pay to read the print versions. Under educated readers are not going to pay to read, even if it is dumbed down. Yes, the USA Today succeeded in that, but did you really want those readers at the loss of your loyal revenue streams?
Loyalty also requires making the content available easily across devices. Time and information consumption has changed. We may start reading an article in the print edition (even over somebody's shoulder and want to follow-up with it. We should be able to easily find that article online at our desk or from our mobile device. Integration of access across devices is a need not a nicety and it is not that difficult to provide, if some preparation is done with the systems. Many of us will pull RSS feeds from our favorite news sources and flag things for later consumption, but the news sites have not caught on how to best enable that. We may pull feeds at one location, but may have the time and focus to read them at another location, but we may not have the feeds there. Help those of us that are loyal consume your information in a pan-medium and pan-device world that we live in.
Cranky Interface to Bits and Bytes
Been a little cranky around these parts the past week or so. Much of it having to do with having personal observations of the web and design world fortified by my trip to Europe. The market I work in is somewhat behind what is going on in the U.S. in the design and information development is concerned. But, some of the problems I have been seeing as I have been working on Model of Attraction and Personal InfoCloud projects is a severe lack of understanding the cross device problems that users are running into.
My trip to Europe solidified the my hunch that others outside the U.S. are actually working to solve some the user cross device problems that occur. It seems the European market is at least thinking of the problems users face when going from a work desktop machine, to laptop, to mobile device and trying to access information. The U.S. is so desktop and laptop centered they are seemingly blind to the issues. Some of the problems everybody is facing are caused by the makers of the operating systems as the problems with syncing often begin with the operating system. Apple is definately ahead of others with their iSync, but it still has a ways to go.
It is painful to see many sites for mobile products in the U.S. that can't work on mobile devices because they are poorly designed and some even use FrontPage to throw their crud up. I have been finding many mobile users over the past year, across locations in the U.S., that find that lack of sites that will work on a mobile device appalling.
On the other side of the market I hear developers stating they do not develop for mobile users because they do not see them in their access logs. How many times do you think a user will come back and fill your user logs if your site does not work for them? Additionally we are talking about the internet here, not U.S. only information access points, and the rest of the world is mobile they are living in the present and not in the past like the U.S. I am being a little over the top? Not by much if any.
Part of the problem is only those around urban in the U.S. and ones that have usable public transit have the opportunity to use mobile devices similar to the rest of the world. Although mobile media streamed of a mobile is a killer application for those stuck in the commute drive (Fabio Sergio's From Collision to Convergence presentation at Design Engaged really woke me up to this option).
Getting back to information following the user... Providing mobile access to information is one solution and designers and developers have been making the web harder to use by not sticking to the easiest means of presenting information across all devices, XHTML. Information is posted in PDF with out notification that the information on the other side of the link is a PDF. After a lengthy download the mobile user gets nothing at best or their device locks up because it is out of memory or it can not process the PDF. This practice is getting to be just plain ignorant and inexcusable (ironically the U.S. Federal Communications Commission follows this practice for most of its destination pages, which only shows how far behind the U.S. truly is).
Another solution is to make it easier to sync devices across distance (not on the same network) or even have one's own information accessible to themself across the internet. Getting to the point of solving these problems should be around the corner, but with so many things that seem so simple to get and have not been grasped I have dented hope and frustration.
More on Urban Tapestries
More on Urban Tapestries:
Urban Tapestries is a framework for understanding the social, cultural, economic and political implications of pervasive location-based mobile and wireless systems. To investigate these issues, we are building an experimental location-based wireless platform to allow users to access and author location-specific content (text, audio, pictures and movies). It is a forum for exploring and sharing experience and knowledge, for leaving and annotating ephemeral traces of peoplesí presence in the geography of the city.
Views of the future of software
Every now and then I run across something that really gets me thinking and twisting every way I look at the idea. Dave Winer's Who will pay for software, Pt. I and who will pay, Pt. II along with Tim Bray's Business Ignorance and Try then Buy. These four articles look at the state of the software industry. The consensus, go figure, is not too bright unless one is Microsoft.
As Joshua noted the other day I tend to view Microsoft's products dimmly. This is partly because the Microsoft products are rarely the best in their field, and they rarely have ever been the best. Marketing is Microsoft's strength and they have made a bundle and gained prominance not out of having the best product, but through their business skills.
A few years ago I started on a project that put me back in the UNIX environment, which I dreaded at first as much of my work for the two previous years had been on Windows based systems. I relearned to love UNIX and Linux as my develoment skilss had grown greatly. I found UNIX and Linux gave the developer and SysAdmin far better control and I could control security problems far better than I ever could in the Windows world. I left the UNIX-based project to head back into a Windows world about two or three years ago. In doing so I really wanted to have a UNIX based machine to keep up my skills, I was also in need of a laptop as my old laptop was tied to my project.
I made a decision to buy a Mac TiBook and run Mac OS X. This gave me the laptop, the UNIX underpinnings, and a solid interface. I had not used a Mac since 1990 for work after using friends Macs and loving them. I used Mac's as test environments over the past few years, but the instability of the pre-OS X operating systems and the vast difference in interfaces from Windows and no command line kept me away. From the first month I had my Mac I was in love with it, well it was a frustrating love in the way that you find that perfect mate and they just don't suck and never seem to iritate you. I hated to say the Mac was a computer as it did not cause headaches and did not cause problems. Everything I needed to do for side-projects and even work for a Windows environment was dirt simple and just worked.
This love of simplicity and an aim for perfection at Apple has a new mark for me to evaluate everything that Microsoft does. Granted the Windows software on Mac seems to be far better than the Windows OS versions, sometimes seeming to be an order of magnitude better. The Mac OS X seems to offer a very rare balance, in its simiplicity, beauty, ease of use, and control. While not all of Apple's applications are perfect, they are far better than many other offerings out there.
Apple has a flirting love affair with Open Source applications and has been making it very easy to add Linux-based apps and have them take advantage of the OS X interface, with its X11 (still in beta and it just rocks).
After reading the four articles above I have been somewhat worried that the attempts at great software that bubble up may have a tough road ahead, which is a true shame. A behemoth company that creates mediocre software (MS) may be ruining the opportunities for great software to exist, unless we can find solid methods for funding these great things. Mediocre software leads me to fits of swearing and having another human generation on its way into our home in the next few months I do not want these fits of swearing or the limited view of the world that is nothing like those of us that dream of a better world with computing want to see. I want my child to know that they can have beauty, control, and perfectly built software and operating systems that will help them through life and not provide a means of frustration.
Microsoft gets an F for security and consumers pay
Security experts give Microsoft an 'F' CNN reports, but some experts are pointing to Apple as being more secure. One of the experts will be switching to Mac as he finds his wife's never gets viruses Mac.
I was supprised when Bank of America embraced Microsoft OS for its ATMs and services. My first thought was that they did not understand security or care about their customer's digital information. When I was changing banks my first consideration was digital security. I seem to have been thinking correctly this time as it seems the Slammer virus hit major company's resources using Microsoft OS and Bank of America had serious problems. As our society moves more toward digital interactions we need a secure framework and Microsoft has never provided that and appears it never will. The regular people who depend on the digital systems are the ones who suffer and the economy takes a huge hit with every Microsoft failure. We really need to stop the reliance on Microsoft now.