vanderwal.net

Lessons in Identity

There is much consternation and gnashing of teeth today over the Flickr requiring a Yahoo! login from here forward, it has even made it to the BBC - Flickr to require Yahoo usernames. One of the Flickr co-founders, Stewart Butterfield, provided rationale that would have been a little more helpful up front. The reasons from Stewart are good, but are not solid value propositions for many.

Identity Lessons

There are some insanely important lessons in this dust-up. These lessons revolve around product versus mega-brand/mega-corporation; personal management of identity; and brand trust.

Product Brand versus Mega Brand

One of the primary issues in the Flickr and Yahoo! identity merging involves the love of Flickr the brand and what is stands for in contrast to the perception of the Yahoo!. Flickr was a feisty independent product that innovated the snot out of the web and bent the web to its will to create a better experience for real people. Yahoo is seen as a slow mega corporation that, up until recently, could not sort out how to build for the web beyond 1999. Much of the change in Yahoo is credited to the Flickr team and some others like Bradley Horowitz.

The change in Yahoo! has been really slow as it is a really large company. It seems to be moving in a positive direction with the changes to Yahoo! Mail (came from buying another company who got things right) and the new Yahoo! front door, but the perception still hangs on. Similar to Microsoft's operating system and software, changes to the corporation are like trying to turn a battleship under full steam forward. It is tough changing inertia of a corporation, as not only is it internal technologies and mindsets, but brand perceptions and the hundreds of millions of user perceptions and experience that are going to go through the change.

Take the hulking beast of Yahoo and pair that with a new product and brand Flickr, which is seen as incredibly nimble and innovative and there is a severe clash in perceptions.

Personal Management of Identity

There are a couple issues that are tied up together in the Flickr and Yahoo branding problem involving identity. First, there is the issue of being personally associated with the brand. There are many people who strongly consider themself a "Flickr" person and it is an association with that brand that makes up a part of their personal identity. Many of the "Flickr" people believe they are part of the small lively and innovative new web that Flickr represents. The conflating of the Flickr brand with the Yahoo! brand for many of the "Flickr" people is schizophrenic as the brands are polar opposites of each other. Yahoo! is trying to move toward the Flickr brand appeal and ideals, but again it is turning that battle ship.

The tying one's personal identity to Yahoo! is very difficult for many "Flickr" people. Even within Yahoo! there are battles between the old core Yahoo! and the new upstarts that are changing the way things have always worked. Unfortunately, with the flood of start-up opportunities the Yahoo employees who embrace the new way forward are the people who are seemingly moving out to test the revived waters of web start-ups. This makes turning the battleship all that much harder from the inside.

Second, is managing the digital identity and having personal control over it. Many people really want to control what is known about them by one entity or across an identity. I know many people who have more than one Yahoo! account so to keep different parts of their personal life separate. They keep e-mail separate from search and photos out of their own personal understanding of privacy. Privacy and personal control of digital identity is something that has a wide variation. This required mixing of identity really breaks essential boundary for people who prefer (mildly or strongly) to keep various parts of the digital lives segregated. Many people do not want to have one-stop shopping for their identity and they really want to control who knows what about them. This wish and desire MUST be grasped, understood, and respected.

Brand Trust

All of this leads to people's trust in a brand. People have different levels of trust with different brands (even if the brands are treating their information and privacy in the same manner). Flickr greatly benefited by being a small company who many of the early members knew the founders and/or developers and this personal connection and trust grew through a network effect. The staff at Flickr was and is very attentive to the Flickr community. This personal connection builds trust.

Yahoo! on the other hand is a corporation that has not had a personal touch for many years, but is working to bridge that gap and better connect with its communities around its many products (some of this works well, but much is neglected and the bond is not there). The brand trust is thinner for a larger organization, particularly around privacy and control over digital identity. Many of the large companies make it really difficult to only have one view of your identity turned on when you log in (myYahoo, Mail, and movie ratings are on and all other portions are not logged in - for example).

Conversely, there are those who would like to use their Yahoo! identity and login for things like OpenID login. Recently, Simon Willison (a recent ex-Yahoo) did just this with idproxy.net. And, yet others would like to use other external to Yahoo! logins to be used as a single sign on. Part of this is single sign on and another part is personal control over what digital parts of one's live are connected. It is a personal understanding of trust and a strong belief for many that this perception of trust MUST be respected.

One approach that should NEVER happen is what Google is doing with Dodgeball. This past two weeks I have been contacted by a few people using Dodgeball (I use this service), which was bought and is owned by Google. I was getting contacted by people who found my Dodgeball account by entering my Gmail identity. The problem is I never connected my Gmail to Dodgeball and was going to drop Dodgeball over the required joining of the identities. Google in this instance flat out failed at protecting my identity and privacy, but it does that regularly (personally believe that Google is not Evil, but they are not competent with privacy and identity, which is closely tied with Evil). Had Yahoo! done this with Flickr it would have been really over the top. [I have introduced people at Google to the Digital Identity Gang to better understand digital identity and privacy issues, which is a great sign of them knowing they need to do much better.]

Conclusion

There are a lot of tangents to identity, brand, and personal association that seem to have been left out of the equation in the Yahoo! and Flickr identity merger. A more mature approach to identity at Yahoo! would not have required Flickr members to change over, as for many the changes to value added by conflating the identities is not of interest to those who have not done so yet. For many of those that are feeling hurt it is part of their personal identity that is bruised and broken. Hopefully, Yahoo! has grasped this lesson and will treat other acquisions (Upcoming, del.icio.us, and particularly My Blog Log (among others)) differently.

Digging Out of Digital Limbo

Things are mostly back to normal here. The new MacBook Pro has been wonderful (it is a bit odd to mostly focus on it as a tool and not the center of adoration as I normally do for Apple products) and even better getting my digital life flowing again. I found some gaps in e-mail had been backed-up in an odd place and they were restored.

The gap between sending my PowerBook out for data recovery (not possible as the drive was toast) and getting the MacBook Pro in my hands, even until the time of my first full back-up was one of trying to balance new info and old. Fearful of a "perfect storm" I was pushing my digital life out into corners of the internet. I have been pulling things back in to my laptop and re-building notes from paper I jot quick bits on.

Moving Forward

I have since picked up a Maxtor OneTouch III Turbo with one terrabyte of capacity set to RAID1 across its two drives (translates to mirrored 500MB drives). This seems like an insane amount of space, but knowing I can have more than one version of a back-up (that is part of what knocked me out) and can back-up my other external drive info (where my 70GB of music is stored) provides a nice peace of mind. I am also integrating my Amazon S3 into the equation as well as my .Mac storage. I am using Apple Backup and Retrospect Express to currently do my back-ups. I want a book able image for use on my Intel Mac, which it seems to have the capability of providing. I am still looking at other options. I have been a big fan of Carbon Copy Cloner, but it does not provide a bootable image capability on Intel Macs.

This New Year

I mostly have my feet under myself this new year, oh yes, Happy New Year! Work is taking off full bore and some of the bumps from last year seem to have been ironed out and lessons learned. I had planned to do a year end book wrap-up and a first year in business as InfoCloud Solutions, Inc., but the lack of a computer pushed those ideas off the table. I do not make New Years resolutions, as I try to make needed adjustments as they are needed and try not to put them off to some arbitrary date. I will be providing one or two most posts later this week, when the pile subsides and things go out the door.

Until then, enjoy Macworld and do your backups.

Happy Boxing Day

Today being Boxing Day (December 26th) it was nice to get a box. One that contained my new laptop (MacBook Pro) to fill in for the dead PowerBook (blew its hard drive), which will get a new purpose in life upon its return. After I got out of the shower this morning I check e-mail on my mobile and found that the laptop had been delivered. And as I looked over the balcony railing to call to see if it was true, I saw the box sitting on the floor. I am now beginning to get back up to speed putting my digital life back to fill the gap of the past two week or more. Now it is pulling the last 2 months back together

Ouch

I am currently limping along on an external hard drive for my laptop with the last good back up from two months ago. I am missing notes from the last few conferences and my kGTD, which I just got running well.

I am mostly wanting to get work related stuff out and kid photos and movies (and e-mail).

Retooling Offline

There are two phrases that I am finding odd today. One, is actually from last night as I took the kid to dinner and when we were done we were told, "our computer went down and they are having to retool it". All I could think of was making widgets and gears by hand or building the casts and dies to create new parts. What was really meant was the computer system was rebooting (for 35 minutes) and being updated.

The other oddity is the message from Growl that "Joe Smith is now offline" when a person leaves Skype and other IM tools. I am sorry that the person is no longer in service. But it means they are no longer available for instant messaging or calls. They do not exist as one of my neighbors I can click on and chat or talk with as I want or wish. Going off line is tantamount to not existing, so even though the person in their physical embodiment is fine and well, they are broken as you can no longer get to them.

No Personal or Work E-Mail to My Gmail Address

If you want to send an e-mail that gets my attention, please use an address other than my Gmail address. I mostly use that address for listserves. The ability to search, parse, and scan e-mail in Gmail just does not work for me and things I really want to follow-up with only get addressed if I forward them to myself at an other address. [Granted the amount of e-mail I am getting and daily communication is more then I can normally keep-up with at the moment. I deeply apologize if I owe you a response. I need to better embrace the DTD model as my GTOMG model leave too many things left unaddressed.]

Filters, Labels, and Tags

The Gmail interface does not work well for me personally to highlight, track, and respond to the mail. I had a lot of hope for Gmail and its ability to tag (or in Google terms, "label"), but its interface is really poor for doing this with anything more than 10 or 15 labels. When I want to manually applying more than one label the interface is really poor (at best).

GTDGmail

I have looked at the GTDGMail mail as a solution, as its interface is much much better than what Google has churned out. While the GTDGmail is a vast improvement the remainder of Gmail for personal or work mail does not scale to meet my needs on that front. If you are unpleased with the Gmail labelling, as most I know are, you owe it to yourself to look at GTDGmail.

Spam and Junk E-Mail Deluge

I get to spend my Halloween morning clearing out 28,445 junk/spam e-mail from my junk folder on my server. It made up 580MB of garbage. I did not pay attention to the junk folder for 45 days and this is what I get.

I was thinking of moving all of the listserves I track to that server as the Google Gmail interface is horrible for the volume of mail that comes in to those (largely because I can not unbold, or scan easily) and are filtered into their respective spots (for the filters that are not broken). The volume of listserve mail is getting to be beyond usable. But, I mostly search those archives when I am stumped (rarely is the answer there and I turn to the experts - most are no longer paying attention to the listserves any longer). I have come close in the past few weeks from pulling the plug on most of the listserve I subscribe to as most questions in them have answers in the first 5 or 10 Google or Yahoo search results.

Getting Back to Normal - Slowly

A health update from this end... Hopefully this will be the last health note for a while. Aside from minor headaches and getting worn out quickly, I am doing much better. Reviewing the doctors guidance and prescriptions I was a little worse off than I felt, which was horrible.

My work day should be back to mostly normal by tomorrow or Wednesday. While I have tried to keep up with e-mail, it is behind a little bit. Thank you for the well wishes and concerns as well as your patience.

No Fly Zone Around My Head

Grrrrr! Not traveling anywhere for the next few days. The doctor visit turned into a no-fly advisory. It seems this little headache is a sinus that is very inflamed and could blow with slight pressure change, like on an airplane.

I have already undone my flight, now it is meetings, hotel, and rental car to cancel and figure out what I am forgetting.

Checking on Clearance to Fly

I am supposed to be in the San Francisco Bay Area tomorrow. But, now I am needing a doctor's okay to fly due to a nasty sinus infection. I have had too many friends head to the skies with more minor conditions and had severe problems come from it. Last year, when I had a similar issue my doctor suggested it was a good idea to get checked when things are a bit congested. This morning I felt like I had a battle with a large nail gun to my left eye, sinus area, and brain, so bad it hurt to breathe.

I should know in a little bit if I am free to soar tomorrow.

Mach Aram has Moved On

While browsing through my feeds this morning, I saw a very familiar face staring back at me. I looked at the words around it, which included, "You see, the best creative director I've ever met has died." The next line confirmed it was Mach Arom that was being discussed. I knew him through friends while I lived in San Francisco and he was incredibly giving, kind, friendly, creative, and a great cook. The first time I met Mach he showed me his business card that unfolded into a resume and portfolio. This was the most incredible card I have ever seen and I have tried to describe it many times, but it just had to be seen. It unfolded chronologically and was easy to follow what panel to read in what order.

I was always very happy when Mach was involved with a party or any outing. I ran into him last a few years ago (perhaps eight years ago) in Kramer Books on DuPont Circle in Washington, DC. He was in town for an interview and looking at moving back. He has been on my mind since and is part of my web friend searches that I do on occasion to catch-up with people.

The Mach Aram Memorial Site is a testament to his great spirit and gifts that he shared openly. He could warm a heart on a grey day and find the beauty in everything. He left this world giving, as one would imagine people like him doing.

Peace

Tower Records is No More

My musical youth has a chapter closed with the Sale and Liquidation of Tower Records. In Central California, where I went to high school there was rather little constructive to do. I was a fan of music and played in school bands and some pick-up bands. But the place where much of the discussion about music took place was Tower Records.

The Social Gathering Spot

Tower Records was one of my first non-formal social meeting places. I would meet friends there to talk about new bands and music of interest, which included things that were not quite on local radio that embraced a mono-culture of rock, more rock, some rock, and light rock. Radio did not venture too far from "Top 40" radio, but Tower Records did. Not only did I find out from friends music that could be of interest to me, but the staff was insanely knowledgeable. I had my jazz interests broadended and found out about non-American bands.

Tower Grew with Me

As I moved around to university and life beyond, Tower Records remained a resource of smart musically engaged staff that could make great recommendations or do a deep dive on nearly any genre of music. In the past few years I have been trying to find similar recommendations services that are as broad as the human staff at Tower Records, but nothing can quite match it. I still have been shopping at Tower Records as my off-center music interests can be satiated at Tower on a Saturday looking through the new music discount stack or bin. I could walk into the nearest Tower to me and have a half-brained request with remotely partial information and the staff would nail what I was seeking. I continued to discover more music of interest that I was not getting turned on to anywhere else. The prices at Tower for much of the new music farther out in the long tail met my price point metric of less than 12 US dollars.

Other Poor Options

While I would occasionally buy from Amazon or other on-line retailer, Tower was my place. Now I am heading more toward on-line only as Walmart and Best Buy have incredibly horrible staff that continually walk away rather than answer a question to get a sale. Both have the most painful customer service and I know an quick in and out trip will turn into a 45 minute lesson poor customer service and how poorly trained and unpassionate staff can ruin an experience. Tower was about people passionate about music.

Holiday Memories

One memory that will always last with me is Christmas Eve and Christmas Day. There was very little open in Stockton, California, the place that is a giant suburb, without and "urb" to be a sub of. In high school we would gather at Tower on Christmas Eve night and head there the first opportunity we had on Christmas Day to spend whatever money we had garnered or to return the Carpenters greatest hts album. In the college years it was the place to gather and see friends who did not go to the "big party". In the post college years it was the place to go when the bars seemed like they were filled with young kids home from college and so loud you could not have a conversation. Tower Records held great memories and was held together by staff with great passion for the music they sold.

Personal Disconnectedness of Travel and Generic Architecture

Um, what does one do at 2am in the morning (after sleeping four hours and waking at 1am)? Blog.

Unfocussed Cursor Blinking

I am finding that this long distance traveling has been really increasing my personal disconnectedness time this year, where the mind, body, and soul are not joined. Some call it jetlag, but it seems deeper. There were times yesterday where my motor skills just were shot (as they normally are with long travel on the first day). Other times my mind would just freeze mid-thought or sentence. It is not a bad thing, but more of a just "is" thing. It feels like the unfocussed blinking cursor syndrome, where a window on the desktop has a blinking cursor and you believe that if you type your text will show up there (the password box on a web form), but in reality it is some completely different window (like chat session) that has focus and displays the text as you hit enter to submit.

The SimCity Model for Urban Redevelopment

At a meal yesterday (brunch at Darling Harbor or dinner at Bondi Beach) I began to think that many cities are just replications of SimCity with similar architecture, where the cities are rather modern and/or developed in the mid-1800s. You can plop down a new structure that is similar to one from another city. Much like the new buildings in Darling Harbor look strikingly like the new Baltimore, Maryland Inner Harbor. Much of Sydney yesterday felt like something on the North America West Coast, as they were built and grew up about the same times in the mid-1800s and had similar cycles of growth over time. On Pitt street in Sydney, where it is a pedestrian mall, it really felt like there were some Commonwealth flourishes, like shopping arcades, put in San Francisco's Financial District.

Architecture as Cultural and Location Grounding

This quasi-generic western culture Pacific Rim architecture washing tended to compound the personal disconnectedness I was experiencing. Not only was my being disconnected, but the physical markers of my surroundings were off kilter as well. I somewhat experienced that in Berlin last Fall with the new modern architecture around Potsdam Platz. I felt far more grounded and connected in Friedrichshain as it was not modern and had native architectural elements that were not pan-global.

When I travel to Europe I like doing my time correction to resolve the personal disconnectedness is Amsterdam as it is distinctly Amsterdam. I know internally that I am in a different city, different country, and different culture. But, in Amsterdam they speak English very well and are technically adept (often leading to better understanding of mobile usage and other technosocial interactions that are missing in America as it lags Europe with technical adoption on many many fronts.

Similarly, I found Innsbruck to be similar to Amsterdam in its distinctive architectural elements, but even its modern architecture was very germanic. Growing-up I was a model railroad fan, but many of the buildings were not similar to the architecture I knew growing up on the West Coast of the United States as the larger makers of pre-built buildings and models for model railroads was from Germany, the Netherlands, or Belgium (I really do not remember the name of the company), but when taking a train from Schiphol to Amsterdam many of the post-war-modern (World War II) buildings looked straight out of the scene set catalogs for modern railroads. But, there were many buildings in Innsbruck that had the same architecture mixed in to the Tyrolean architecture.

Stormy Connections

Storms tonight are flickering our power and messing with connectivity. I hope all is better tomorrow.

Power Tools

Today as part of finishing rebuilding our basement I am losing power for a few hours. It could be that I will hit a local coffeehouse, but much of the work I need to get done is tied to things at my desk and are not things I or my clients would be comfortable sitting out in a coffeehouse. Such is life. All this means the month or so of banging, jackhammers, and other power tools is nearly done.

Oddly, I was supposed to be out in the Hamptons today, but some last minute work and bumps in the schedule this week made it a better choice to hang out home and get work done. The Hamptons is also notorious for horrible mobile phone connectivity and few Wifi access points. I had enough "vacation this month already", which is busy season.