Off the Top: Commerce Entries
Solo Agents Needed
I have a large stack of things to blog and that I should be blogging, but I have been a wee bit piled on with work and bouncing office space. This will be one of a few quick post to get some things out there that really need to be surfaced.
Agent to Solos
I was chatting with Stephanie Booth at SXSWi about the ups and downs of being a solo (freelancer) consultant or other non-developer. One of the struggles is the sales process (selling, negotiating, closing, and getting the money in) and I stated what we really need is an agent for this type of work. Steph has written this up in her blog post, Marketers and Salespeople: Agents for Freelancers.
One of the things I have learned is I really love my book agent, who found the best deal and best environment for me to write my book ("Coming to Terms: Understanding Folksonomy" due out in the late Fall 2008). He negotiated, got the contract, and is dealing with the money side of things (as well as bumps along the way). When I went through that process it was relatively painless (with the exception of dealing with on publishing firm, who I am deeply happy I did not write for, but the pain was mostly not mine (other than the huge delay)). At the time I thought my business life needs this, but the thought faded.
I am finding that much of my time is spent pitching (I rather like pitching), meeting, and working to get to contracts/agreements. When this is done it is doing the actual work (I normally work in sets of brief engagements) and invoicing. This is relatively enjoyable. Getting organizations to pay or going through mediaeval payment paperwork processes is not a joy. The book keeping is not a joy either.
I know these types of services much be around as there are book agents, speaking agents, and agents for other types of work. This is not people trying to connect me with opportunities (if you know of opportunities where I can help I am always willing to engage in that conversation) as the font end marketing and sales leads I have avenues that are finally working well for that who understand what I do and where my service provide strong value for organizations considering social web/computing tools, improving the value their current tools and services provide, or working with vendors to identify the value gaps and greatly improve their products. I need a closer and billing service all working for a percentage of what they close (I know of very few people who will sign with exclusive services).
Go read Steph's piece and leave comments there or drop me an e-mail (see connect above).
T-Mobile Shows Ignorance Blocking Twitter
Updated with response in T-Mobile Was Not the Problem with Twitter.
The news of USA T-Mobile Blocking Twitter Short Code (and now understanding of why I have been getting the service unavailable message the past few days) is deeply bothersome on many levels. First is I use Twitter a lot. It is a core communication channel for me. It is a viable outlet during emergencies. Lastly, when traveling and when out Twitter is a great broadcast medium to connect with friends to coordinate meeting and let them know of delays or problems.
These issues while they have great value and essential support, are secondary to a commercial entity blocking a service with out notice. I mostly use mobile Twitter, but the short code is something I use quite often, particularly to direct message when somebody needs a private quick answer. I don't have all of my friend's mobile numbers, but Twitter has decreased my need for them as one SMS (short code) suffices. T-Mobile is getting paid for use of the short code for the SMS traffic just the same as if I used my friend's mobile number for SMS.
Lacking Access to Twitter Short Code is Reason to Dump T-Mobile
The belief that T-Mobile has that is does not have to support any external service they do not have an agreement with is a giant problem for me the customer. I pay T-Mobile for service, if they decide not to provide service I decide to take my business to a company that will provide service. T-Mobile can cower behind its foolish policy statement, but those of us who are month-to-month with them (I own my own mobile device that I really like and I will not sign an agreement that has lock-in) should look at other options and make a decision that is in our best interest. T-Mobile seemingly does not support its customers by providing open transmission of messages/communication (this is why I pay them money, who is on the other end is never important). Lacking an understanding of why they get paid by their customers is a tragic decision.
T-Mobile Wants to Get in the Social Services Game
For months T-Mobile has been advertising for a Director for Community Products on its job board (now looking for a Senior Manager for Community Products), but to play this game T-Mobile must play well with other Community platforms. There is no lock-in as many people already have their own Community/Social platforms they use (Twitter, Facebook, Jaiku, etc.). The best way to build community is to embrace other platforms and allow open communication between the services. Rule number one in social software is people hang out and use services where their friends are. The corollary is people will use a service that easily connects with where their friends are (Jaiku gets this and has done well embracing this concept as it can pull in feeds from all platforms (allowing the listener to decide what feeds they want in their feed from the lifestreams from their friend's lives.
T-Mobile must learn this simple concept or they have proven they do not get the game and they will be moved out of the way.
Yahoo Takes Shot at Own and Customer's Foot
I just got an e-mail that Yahoo Photos is closing September 20, 2007 at 9pm. I have been finding the closing of the site somewhat odd, mostly because the many of the people I know and run across that use Yahoo Photos rely on Yahoo Photos to always be there. They are often infrequent users. They like and love the service because it is relatively easy to use and "will always be there". Many real people I know (you know the 95 percent of the people who do not live their life on the web) visit Yahoo Photos once or twice a year as it is where holiday, travel, or family reunion photos are stored. It would seem that this user base would need more than a year's notice to get valuable notification that their digital heirlooms are going to be gone, toast, destroyed, etc. in a few short months.
It the good will lost through a class action lawsuit against Yahoo! brought by its regular people user base (the core of its business) will not make things better. You know legal action is coming as photos are a valuable part of people's life and memories. Many of the regular people do not check their e-mail regularly as they have more than one or two accounts. Many people I know chose Yahoo Photos over other competitors, because Yahoo had been around longer and understood how to maintain their memories over time. To many Yahoo Photos is not an experiment that would go away.
Yahoo Is Many Things To Many People
I absolutely love Flickr and have never really been a Yahoo Photos user, as I mostly put my own photos on my own servers prior to Flickr. Part of Yahoo's quandary goes back to last a memo last Fall, names the Peanutbutter Manifesto, which was written by Brad Garlinghouse. Garlinghouse railed against the Yahoo multi-headed approach to services. Some services were new and innovative, while others were older and more tradtional. To the novice it would look like they served the same purpose. Yahoo Photos and Flickr do both serve digital photos and provide online photo galleries. Flickr has been providing a good source of ad revenues and Photos has not been as profitable. This seems on the surface to be smart decision, but to the millions more users of Photos than in Flickr this will do little more than bring ill will. Ill will is not something Yahoo can really afford these days.
Innovation and Incorporation of Ideas
Yahoo in the past few years has been buying innovative companies that provide value and unique ways of interacting with people and information on the web. Yahoo has also been innovating in-house with its research labs and now, Brickhouse. Having similar service running allows for one to be innovative and test the waters, while keeping one a safe resource that is familiar to the many who want stability over fresh and innovative. Companies must understand these two groups of people exist and are not fully interchangeable (er, make that they are rarely interchangeable). Innovation takes experimentation and time. Once things are found to work within the groups accepting innovation the work becomes really tough with the integration and use testing with the people who are not change friendly (normally a much larger part of an organization's base).
It would have seemed the smart move to be mindful that Flickr is the innovation platform and Photos is the stable use platform. The two groups of use are needed. Those in the perpetual beta and innovation platform are likely to jump to something new and different if the innovation gets stale. The stable platform users often are surprised and start looking to move when there is too much change. It is a real smart understanding that is needed of who the people are that use, love, and depend on these services. Real smarts are needed to keep these two different communities happy and loyal. When this works well the innovation group is happily the test bed for new helpful tools for the stable platform (which will need beta testing of its people using the service as well).
Irony Run Rampant
While Yahoo is aiming to show it does not grasp the two different use groups of its two photo platforms, nor the loayalty the much larger group has entrusted in Yahoo, many other companies are following the trail Yahoo has put in place by setting up beta programs for their own innovation of products. Google has its labs, but is moving its second generation attempts into its labs. Nearly every large consumer facing web organization has set up labs and/or has been buying small innovative web properties to boost their relevance and ability to build to the future more easily. Most organization outside Yahoo are innovating, testing, and moving solid broadly usable components into their stable large use base products. These other organizations understand loyalty and their customer base. I really thought Yahoo grasped this, with Jerry Yang taking over I had thought a new smart direction was in the works. A Yahoo that snubs its loyal users who believed they placed their prized possessions in the hands of an enduring web property, is new but not innovative and not a lasting property.
The Merlin Show interview with John Vanderslice
Yowza! The Merlin Show interview with John Vanderslice is fantastic. The discussion about changes in old media, marketing, music, DRM, and the state of the music industry is fantastic. John is smart and understands the marketplace and how to make money. How to make good money.
I am completely enjoying The Merlin Show with Marlin Mann. I am not a huge fan of podcast nor video podcasts due to the attention and time they take. I do have a stack of them backlogged that I will get to the day the Internet is gone for good, but Merlin is keeping me drawn in when I can't sit down and chat with him in person.
Love ya Merlin, keep up the killer work!
Analysis of LibraryThing vs. Amazon Tagging Analysis
I have posted my Breaking Down LibraryThing vs. Amazon Tagging Analysis over at Personal InfoCloud. I have spent a lot of time analyzing what Amazon is doing with tagging over the past 16 months. Much of it was missed, but that was not the disappointing bit in the analysis. Most of the comparisons being made were really apples to oranges.
At some point I will write-up an analysis of what Amazon is doing well (some things they are doing brilliantly) and where it has yet to really take advantage of what they have. This will likely have to be broken in to a series as my the two impromptu presentations on the subject have been about an hour long (yes, there is that much there), not including the background set up bits.
I have been including a highlevel view of Amazon tagging in my normally full tagging/folksonomy presentation for the last year or so as there are valuable examples in what is there and their iterations.