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Swan Song's AR Design and Creation

I have a serious soft spot for the movie Swan Song (which stars Mahershala Ali and Glenn Close that is set in the near future in the Pacific Northwest. I was a fan of its soft and deep thought invoking exploration of life and replication, but also its near future view of technology. While others have been excited by the Minority Report’s manic augmented reality (AR) interface, the design and use of near future AR as part of work and personal life was really good. To say I was fascinated, may be putting it lightly. Swan Song (2021 Benjamin Cleary film) - Wikipedia was released in 2021 and Apple had yet to have announce Apple Vision Pro with its visionOS and really good graphics and workable interface. The visual and interaction design of what the main character (Cameron) worked in was incredibly good. Once Apple Vision Pro was out it felt like Cameron’s interfaces and interactions were part of the future road map.

The Design Studio Behind the Digital Interfaces and Interaction Design

Being that Swan Song movie was part of Apple Studios - Wikipedia I was believing Apple had a part in the creation of the user interfaces and interaction design of the AR in the movie. But, poking around in Vimeo I stumbled on the design reel for Swan Song - Territory Studio, so I finally found the studio that created the AR and digital design elements in the film.

Territory Studio’s Design Overview

Territory Studio’s page for the high level design overview of what they created for Swan Song is really good. I had been feeling like Swan Song’s design and AR team were more closely tied to Apple as their AR interaction design is very much like Apple’s sensibilities, with a more muted palette from a calm future. A lot of things that are in Apple Vision Pro’s user interface and interaction design patterns seem to have been hinted at, if not felt like they were previewed in Swan Song. But, I’m not so sure of the connection or how specious it may be.

The Territory Studio page has highlights of their visual / virtual design language, personal UIs, home office AR, AR home gaming, speculative hardware, smart watch UIs, and virtual mimoji. I really would love an even deeper dive, as this is much of the virtual interactive world I’ve been waiting for, and been hoping to see come to life for years prior to the film.

There is a whole lot in Swan Song that I loved from the time it was released, which was a couple years or so ahead of Apple Vision Pro being released. The headset-less AR and interaction design is one piece. But, I also was deeply taken by the whole story, cinematography, and feelings the film evoked, but also the keep thinking and consideration it evoked.

Swan Song Demo Video from Territory Studio

The show real from Territory’s work on Swan Song is in Vimeo: Swan Song Breakdown Reel - Vimeo