July 18, 2002

Adaptive Path to DC

Last September I attended a two day User Experience Workshop put on by Adaptive Path. This was one of the most conprehensive sessions/classes I had ever been to on the approach and skills needed to develop a usable Web site. As many of us know the Adaptive Path folks are taking this great session on the road and adding a third day using a local professional to help bring it all home. This may be the most productive money you spend all year. Those that come to your sites and pay for your work with receive an even greater benefit. Do it for yourself and for the users of what you produce.

The following is a better description by the Adaptive Path folks describing the Washington, DC (actually held in Arlington, Virginia) sessions:
Design theories don't help if you can't make them work in actual day-to-day practice. Increasingly, sites must respond to the realities of scant budgets and greater financial return. Adaptive Path's User Experience Workshops will prepare you to meet these challenges with usable tools for putting design theory into practice today. You'll spend the first two days with Adaptive Path partners Jeffrey Veen, Peter Merholz, and Lane Becker. They'll show you how to incorporate user goals, business needs, and organizational awareness into your design process. You'll develop a project plan, learn methods for research and design, and create clear documentation. You'll learn the same strategies Adaptive Path has successfully practiced for a wide range of companies, including Fortune 500s, startups, and not-for-profits.

Additionally, on day 3 we will be joined by information architect extraordinaire Thom Haller, who will talk about "The Value of Structure." In this workshop, he'll draw on twenty years experience in professional communication to explore the possibilities inherent in structure, and its value to others. As participants, you'll have the opportunity to see structure through users' eyes. You'll learn a measurements-based, performance-focused structure for gathering, evaluating, chunking, knowing, and organizing content. You'll have a chance to "sample" different structures (such as narrative) and see how they offer value to organizations and their constituencies.

You'll leave the workshop inspired and equipped with design techniques and a library of documentation templates that you can use right away -- so that your web site will satisfy your users, your management and you! But wait--there's more! Or, rather, less! As in--DISCOUNTS! If you sign up with the promotional code "FOTV" (without the quotes), we'll knock the price down from $1,195 to $956 -- a 20% discount.

For more information: http://www.adaptivepath.com/events/wdc.phtml



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