June 8, 2002
The story of food in a few scentances from Trader Joes
I know I am slow to catch things, but I just noticed the great stories that describe poducts in the Trader Joe's Fearless Flyer are quite similar J Peterman approach. The product descriptions form small stories that add character to the product. The J Peterman catalog was wonderful in their approach to selling their counterfeit mailbag, Key West hat, and other products. The Key West hat is a long billed baseball hat that through the story this odd hat gained an aura of Hemmingway and a mystique. Trader Joes does a similar thing with their food and health products. It is a wonderful touch to quality foods they offer.