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In today's culture there is a serious tension between creative types, publishers & owner of rights, and other creative types. Society and culture has traditionally been handed down through generations and each innovation is built upon. Today we are living in a world that is trying to monetize this sharing and handing from one creator to another, which is placing money as a higher value than advancing culture and society. Today in the New York Times the latest iteration of the clamping down is presented in the article, Now the Music Industry Wants Guitarists to Stop Sharing, which is about sharing guitar tabs online.

We Can Advance Culture and Society Faster Today Than Ever Before

This sharing of guitar tabs has always been around, as has sharing most other music insights from one musician to another. This sharing is how nearly all of us have learned, embraced, and improved our skills. Not only do musicians learn this way, just as they always have, but it also how designers learn and share. The web not only made this quicker and easier, but web designers and developers have always been able to peek at the under pinnings of each others markup and design. This sharing helped move the web along more quickly than many technologies and mediums that came before it. The web is built on a creative culture mindset of free sharing. Part of this extension is nearly all creative cultures have advanced in recent years because of the web. Creativity has been democratized and the ability to get from zero to 7 is made very easy. It has been a time of immense innovation and a vast spreading of innovation.

One of the odd things is the corporate culture, which does not move at as fast of a pace (look at the ironic juxtaposition of Microsoft, which enabled innovation and was incredibly innovative, often by using the innovation of others (bought or "borrowed") is not a big corporation that is very slow moving and more reactive than innovative (on a whole, as I do realize there are some incredibly innovative segments inside Microsoft - particularly in the Live area and things that Ray Ozzie touches). It is the corporate culture of those that do not create but try and "own" what is the result of the creative process that are trying to stand in the way of traditional sharing in society and culture. It is ironic that what they spend their time suing to inhibit is what created the items of value they are claiming they are protecting.

Creativity Needs Sharing and It will Find Ways Around Control

There are many ironies in the top-down control industry, in that they are trying to kill what makes them money. The RIAA has tried to kill peer-to-peer sharing, but with the horrible state of radio the best way to learn about new music is to use peer-to-peer services. Recent studies show nearly all of the music on in iTunes and iPods is actually owned by the person using that device. Research around how people find the music they purchase points to open sharing of that music. That is how I do it and many of the others that I know.

Let me illustrate... Recently I ran across a Steely Dan making of Peg video on YouTube, which I really enjoyed. It was about the deep geek side of musicians sharing how they recorded and produced their hit song Peg. They were sharing their secrets, for a small price. But in this instance it was free on YouTube. I doubt that Steely Dan or anybody related to the DVD that this video came from authorized its use. But, because of watching the YouTube segment I bought the Steely Dan Aja DVD. I would have never known about it had I not run across the sample on YouTube. Not only did I buy it but in my circle of friends I know seven others that did the exact same thing, watched it on YouTube and then bought it.

This is a story of free sharing about musicians sharing their craft with others so to improve upon the whole of the craft. This is the thing that the New York Times article highlights as being a problem. But, it is the corporations around creativity that have put a noose around their prospective industries by getting their friends in U.S. Congress to regulate sharing and creativity and make it a crime in the Digital Millenium Copyright Act (PDF).

I am finding that much of the music I enjoy is not coming out of the corporations, but the creators and innovators who are connecting with their audience directly. Last evening I watched a video on YouTube that we are interested in picking up. I clicked a little bit on YouTube and discovered The Dualers from London, who I am quite impressed with. The Dualers are a ska/raggae duo/band who do not have backing of a record company, but made it into the pop charts in 2004 and stayed there for a bit. Ska/raggae is a type of music that is out of fashion with the record companies, but still has a large following. It is music that still resonates not too far out in the long tail. YouTube is one of the means that The Dualers promote their works. They have sold over 35,000 CDs, which is atleast $350,000 if they are sold for $10 a pop, which would be much better than a deal a record company could offer them starting out.

How to Ease the Tension?

A large part of fixing the current problem is fixing the laws and getting people in upper management and in control of the media companies organization that litigate rather than adapt. We need to return to embracing creativity and sharing. We need to do this in a manner that creators can make a living, which may include cutting back on the role of the middle men. I see a shift toward media outlets that can innovate, iterate, and help support the creators as well as support the media outlets. The radio industry is in serious trouble in its current iteration and may need to move to a more segmented and broader distribution like XM and/or Yahoo Music and LastFM and MySpace as social means of finding new music and connecting directly with bands/creators.

I have been quite interested in some of the stories about EMI and how they have added value, creativity, and innovation for Gorillaz and even Coldplay. It seems that EMI pays attention to the community and lets the artists connect with their audience, which then helps shape their music and creativity. This sounds like the smart leadership that is needed. I have only heard these stories anecdotally, so I am not sure how much is really done by the community with interest or the artists. But, I can hope.