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Mark Morford explains why Apple deserve gushing adulation in his San Francisco Gate column. For me yesterday's plugging in a new digital video camera and having the video just seemingly show-up ready for viewing and importing into iMovie was another jaw-dropping simple it-just-works moment for me. There have been very few difficult moments for me and my Mac. And when they do occur I am tweaking at the command line and getting used to a slightly different syntax for the variant of UNIX that Apple uses. (Note: there is no need for me to play at the command line, but it is something I find fun and rewarding, in a sick build my own soda can sort of way.)

I was also able to use the a Firewire cable to connect to my video camera and have iChat sense it was attached and put me in video iChat mode automatically. Oddly the Sony camera did not come with an iLink (Firewire) cable, odd in that they own some of the rights to Firewire but do not use the superior technology out of the box, instead opting for the poorer quality USB product. The Sony camera came with a CD full of software for Windows machines and drivers so that Windows users can use the digital video output on their machines. My TiBook needed none of that, it just worked easily and wonderfully.

While I am off work for a few days to help Joy and Will adjust I get to fully live in a Mac world. I can get things done and fit work in easily, I have had no virus problems, bugs, halting interfaces, or connectivity problems that plague me at work. Having work environments standardize on Windows is akin to having them endorse non-productivity.

Needless to say I love my Mac and Apple's attention to detail. It is almost as if they care about me and the work I do, by just letting me do my work. Apple does not care if I am coding, programming, being creative, writing, or performing analytics it just allows me to be productive. The amount of money saved in using my Mac more than makes up any price difference (laughable in that there is not a comparable product in the Windows world) for a similar product.