November 29, 2002

Title to the top

One of the modifications here at was making better use of the title in the HTML header. This is something that I preach at work, the title should describe the information as it is used by search engines. Google uses it in their algorithms and in their hyperlink to the information. I took the category in my homebuilt CMS and placed the category name in the title and put the same title in the H1 header tag at the top of these pages. After the first Googlebot scrape of this site the incoming Google clicks quadrupled in 24 hours and have stayed rather constant.

I knew something like this would happen, but not to this extent. I guess there are so many poorly formed Web pages out there that a properly formed page sticks out (tounge partially in cheek). The categories are set based on my personal taxonomy and each entry can be cross classified as there is often cross-cutting issues in a post. The things people are seeking and ending up on these pages is extremely broad, much like the topics covered here. Some of the Google queries end up at Off the Top as it is near the top in the search results, but not nearly as on target as others that are farter down the list that have not structured their information properly.

Web Mentions

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