vanderwal.net

I am not sure when this started, but Apple has started showing its product stories for Final Cut Pro in stunning video. I have been watching and saving down the movies. They are so much better than text for getting me sucked into the story and the pitch. They are each so stunning. So very Apple. Finally!

Apple Pro tools are some of the best on the market and not only put others to shame, they are much less expensive. I have been playing with the movie capabilities in iMovie HD this past week. In 10 minutes I can shoot a movie of my son, edit, and publish to a web page that I can mail those I want to see the page. That to me was hands down incredible. I am not dealing with HD quality video, but the capability is fully there. I just wanted to share a clip with friends and family quickly and get back to work.

Yes, 10 minutes. I have had iMovie for a few years and never played with it much. When I moved to a faster PowerBook this last year I started realizing the potential that was in my hands.

I am continually in awe of Apple for its simplicity, power, beauty, and potential it puts in my hands.