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It was bound to happen sooner or later, but it was a little sooner than expected. Richard McMannus explains why Web 2.0 jumped the shark as an follow-up to his Web 2.0 is dead. R.I.P. post. This pronouncement has an impact as he is co-writing a book on Web 2.0 for O'Reilly Books (with Joshua Porter) and writes Web 2.0 Explorer on ZD Net. In Richard's explanation he gives the prime reason is to get away from the hype and cynicism.

Tim O'Reilly describes Web 2.0 in rather long detail. But in the more than a year that the term has been around it has not been used in any specific specific sense and it quickly turned into a buzzword with little meaning. There are some profoundly different things taking place on the web, when we compare it to the web five years ago. These things seem to be best described by their terms and pointing to what has changed and where we are going now. Richard writes that he will still largely be writing about the same things, but will not be using the Web 2.0 moniker.

The Rich Interface

During the past six to nine months one could easily see that the term Web 2.0 getting flattened into hype and mis-understanding. Many articles were written about new technologies that were changing the landscape, but neither were the technologies new, nor were they doing much of anything different than sites were doing or trying to do in the previous three to five years. AJAX was not new, it was a new name for xmlhttprequest (which most web developer worth much of anything knew about, but knew there was little browser adoption outside of Microsoft IE). Jesse James Garrett provided a much easier means of calling the long term, mostly to talk more easily about what Flickr and Google (in Gmail and Google maps) had been doing in the past year using it as part of their rich interfaces. The rich interfaces were absolutely nothing new as Flash had been providing the exact rich interface capability for years. The problem was much of the design world had not worked through its documentation and design specifications for a rich interface using Flash, but they jumped all over AJAX with out ever working through solutions to the problems of state, (re)addressing information, breaking the back button, addressable steps in a process, etc. Web browsers growing up and becoming consistent and more processing power and memory on the machines under the browsers have enabled the rich interface more than anything that gets credit for being new.

Web as Platform

The web as a platform is a great step forward, but it is anything but new, just ask the folks at Salesforce. But it has been embraced as a replacement for the desktop . The downside is most people do not have continuous access (or anything near it) and many do not want it. People have set workflows that cross many devices, contexts, and information uses. Thinking the web is the only way is just as short-sited as closed desktop applications. The web as a platform is insanely helpful, but it should not be the only platform. We have to work towards cross-platfoms and cross-device use development as an end not just the web.

Forbidden Term

Very quickly this year the Web 2.0 term was forbidden from usage from many conferences and large meetings I went to. It was forbidden as by that point it had lost its meaning and using the more direct terms, like social networking, social bookmarks, rich interface for mail, web as an application platform, etc. It was also noted that people should not say the new web, with out explaining why they thought it was new. There needs to be clarity in understanding so we can communicate, and Web 2.0 did not provide that as it was an umbrella term that was used as a buzz word to replace specific changes people did not understand.

Without a Term How to We Understand

There have been a handful of people who have been writing on the Web 2.0 changes and landscape and using the term well and describing the components that are being used in new ways. Richard was one and his writing partner Joshua is another. The group that is aggregated at Web 2.0 Workgroup are most of the rest.

With out the term Web 2.0 it will be tough, but it was more a marker of a confluence of many different things that shifted than a bright line in one or two areas. Understanding what has changed will make sense, which is a large part or what Joshua has been doing and a small handful of others. When the confluence is the streams and rivers of technology, social interaction (as Bruce Sterling calls it "technosocial"), interface, web services, application that provide uses that are needed, cultural and social changes along the lines of privacy (this could swing back massively), cultural changes with more people having comfort with social interactions using technology, trust, etc. take place there will be problems describing it. There will also be only a rare few that can cross the chasms and grasp, make sense of the subtle as well as vast changes, and explain them intelligently and simply to others. As the majority of writing has proven it is a very rare few indeed that have the background and wit to handle this challenge.

Now that I am at the end of the brain dump (some of it long festering), I think I am a wee bit sad to see the term losing traction. But, I don't have to think had to remember one of the vast many of poor articles that every journal has had somebody write.

In full disclosure I spoke on the BayCHI Web 2.0 Panel held at Parc in August. Been writing and speaking on digital information use across devices and platforms for three or four years and the underlying information architecture that is needed to support it. In this past year I frame the need for it as a change from the "I go get web" to the "Come to me web" (not quite equivalent to the push/pull analogy, but I will explain this later for those that have not heard the presentations or me just ramble about it). I felt it important to frame what I change I was talking about rather than rely on the Web 2.0 moniker.