Mixed Feelings about Apple Store in Bethesda Maryland
Mac Network News is reporting an Apple store coming to Bethesda, Maryland in Montgomery Mall.
I have very mixed feelings about the Apple store coming. While I trek to the Tysons and Clarendon stores in Northern Virginia and would love a store 5 to 10 minutes from my house, I still feel a very close tie to the local Apple resellers. I am a huge fan of the Absolute Mac store as they have an extremely knowledgeable staff, great customer service, and quick turn around times on perfectly done repairs and upgrades (I am willing to make the 20 minute trek to the store on Saturdays -- no late weeknight hours). (Absolute Mac has also been a fantastic resource to the local business community that understands Apple products let them get their job done and not have the computer get in the way.) I am also a customer of Mac Upgrades here in Bethesda and enjoy the ability to drop in on my way home from work or as a walk-in while doing other errands.
The local Apple resellers have provided expertise beyond what the Apple stores have provided and have better turn around on service times. The local stores are also very tied to the local community. The Absolute Mac store has been pushing to start a chapter of the local MUG, Washington Apple Pi, which would be a great meet-and-share for the Maryland Apple fans, while Mac Upgrades is a sponsor of Apple Pi.
All this said, I look forward to the Apple store coming to Montgomery Mall (my guess is it is going in where the Eddie Bauer store just vacated, which is near the official Palm kiosk). The Apple stores do a great job of introducing Apple products to the frustrated uninitiated PC consumers. The Apple stores are great venues to sit and watch new Apple users, be it iPod, iTunes, or Mac computers, come in and rave about their new found joy in digital consumer products and great computing products that actually let them do their job. I don't know how many times I hear customers stating they no longer battle their computer to do their work and are no longer wasting time or a lot of money on support for their PCs. These folks have been hardcore software programmers, business managers, store owners, students, designers, stay-at-home moms, etc. The love affair for Apple product grows from new seeds in Apple stores. The stores also provides hands-on experience to third-party consumer products and a broad array of software and add-ons.
While the Apple stores are great outreach and expansion devices for Apple and its great computing resources for consumers and enterprise buyers, the support and feeding on the Apple community has been performed by the local resellers and authorized repair shops. It would be great to have the Apple store offer repair and other services from Absolute Mac and Mac Upgrades, where applicable. Apple really needs to foster these relationships that have maintained and grown fans of great products for years.