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Jason discusses his Windows to Mac conversion and the Apple switch campaign. At nearly every turn I have found friends, who I consider peers switching to Mac. I was in California recently for a meeting and of the 12 of us there 7 or 8 of us had our Mac laptops and were using them with great ease. The ratio among the technically adept and advanced and the creative users are hitting highs. Those that have always seemed to be on the leading edge and understand techical solutions are all joining the switch to Mac. Mac lacks the swiss-cheese-security of Windows, which is another fantastic advantage.

One of my biggest stumbling blocks with my switch to Mac has been its ease of use. When I loaded MS Office X it was done in four minutes or so and I had only answered two or three questions. Being a Windows user since 1992 (having left a company that used Macs, PCs, and dumb terminals I lost contact with Mac on a daily basis) I had been patterned to expect long painful loads of software that had a lot of questions. I had thought the Office install crashed, I started my usual Windows cursing patterns (because that is the relationship one learns from Windows and I now see that with friends and family that have not joined the smart side of the world), but I clicked Word and it worked and then click PowerPoint and it worked too. I had learned lesson with Mac, things are easier and just work, even Microsoft products can just work (Office X on the Mac is my favorite version of Office to date and Entourage is my favorite PIM (which I did not think anything would ever surpass or equal Lotus Organizer (user since 1993) and e-mail client . Who knew? At SXSW I had a relapse with my ease of use issues when I was trying to get a wireless network link. I knew I was trying to hit a wireless hub that was non-Apple (the Airport setup here at home was a 15 minute setup including tying down the security settings) and that should mean arcane practices again. I tried entering user names and passwords on WiFi connections that had full signals that I had just clicked on from my dropdown list of "available" access points (stop laughing). Yes, it was that simple and it was already working and the Mac just worked again. I happened to be sitting next to a Windows user who could not get it to just work and I was following her lead and picked up her frustration (she is very technically adept by the way). When I figured out I my connection was working all along I tried helping her, but not wanting to mess up a setting under a poorly labelled tab I surrendered. I came away a happy computer user and she a willing Mac convert because Mac just works.

On the business side of my life I have found very little I really can not do. I have found very little I can not do better than before. I still use my PC for some things, surfing the Internet while I eat (don't want to sully my TiBook with breadcrumbs as I have respect for it) and playing some games (my TiBook is now my work machine and audio/visual entertainment machine) as I have not bought a joystick for my Mac.

Now a moment to exude the pleasure of the TiBook. On my recent trip out West I was able to be on the Mac nearly the whole trip (MS Office, OmniOutline, OmniGraffle, and iTunes) nearly the whole trip (more than 5 hours in total). On the first leg, Baltimore to Denver, a flight attendend stopped and knelt next to me as we were nearing Denver (knew what was coming, the "you really need to shut down your computer" stern warning) and was asked what type of computer I was using as I had been working nearly the whole flight, I had the thinest computer on the plane, and had the most wonderful screen on a flight with about a third of the travellers using their laptops. I explained it was an Apple, which the flight attendant stated "you Apple people are all fanatics", to which I explained this was my first Apple I ever owned and I really could not consider it to have an operating system because operating systems cause headaches (being a UNIX developer has had its frustrations at times too) and this computer did not. The attendant said he would maybe think about a Mac. Then all the Dell, Toshiba, and HP laptop users sitting around me started asking questions and giving me their frustrations. The Windows users wanted to know how their Windows business and technical work would port over, for the most part I had already done what they were asking and I could show them because I still had 2 hours left in battery.