February 7, 2002

An intriguing piece in the Mactopia section of the Microsoft site about Presentation tips from Dale Carnegie Training. The "plan" section reads:
  • Describe your audience as it relates to the topic รณ their knowledge and experience, their needs, wants, and goals. Ask yourself, "What does my audience know about this topic?"
  • Define the purpose of your presentation as it relates to the outcome you seek. Is your intention to inform? Persuade? Motivate? Teach? When you clarify your purpose, you will more easily hit your target.
  • Plan the content of your presentation around your purpose and your audience's interest and level of understanding. Use words and phrases common to your audience, and focus on your purpose.
This sounds like it is straight out of a user centered design or user experience design article. This would even be at home in an advertising or public relations primer. Heck, it is just smart communication technique and one of the very basics, we must understand the user/audience.

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