January 5, 2002
Every now and then and obituary showcases what one can do in life. The death of Alfred Heineken is one of those times. Freddy had reach in that the Nigerian Guardian and South China Post, among others, had enough interest to publish obits. Heineken beer and brand are parts of 170 different countries around the world. Heineken owns 110 different breweries in 50 different countries. Freddy said he was "not selling beer, but warmth".
The Heineken site is providing a Condolence Register for people to leave messages. Many of these speak warmly of the man.