While I was responding to a friend's e-mail about another large corporation using the term folksonomy I realized that at the moment I do not care if somebody is using it correctly (often people use it to mean tagging -- not tagging that actually works or to mean a tag cloud (the things that are cute but provide little value)). I realized that on the path of a term becoming a buzz word it gets adopted by those who have a case of memephoria.
Memephoria is the state of believing that spreading the latest meme as a mantra will earn you transcendence. Memephoria does not require one to understand the term used in the meme mantra, just to use it (correctly or in-correctly).
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